Language: English
Published by Albion Barn Publishing, 2017
ISBN 10: 0992717175 ISBN 13: 9780992717179
Seller: Colin Martin Books, Near Hull, EY, United Kingdom
US$ 33.21
Quantity: 1 available
Add to basketHardcover. Condition: Fine. Qto., 144 pages, colour illustrated. Bound in yellow cloth hardcovers. The book looks unused. A Fine copy.
Language: English
Published by Albion Barn Publishing, 2017
ISBN 10: 0992717175 ISBN 13: 9780992717179
Seller: Art Data, London, United Kingdom
US$ 41.51
Quantity: 3 available
Add to basketHardcover. Condition: Brand New. Hardcover.Width: 29 cm. Height: 29cm. 144 pages. English text.
Language: English
Published by Albion Barn Publishing, Oxford, 2017
ISBN 10: 0992717175 ISBN 13: 9780992717179
Seller: Exquisite Corpse Booksellers, Houston, TX, U.S.A.
Cloth. Condition: Fine Condition. Dust Jacket Condition: No Jacket, As Issued. 143 pages. Square format hardcover, bound in yellow printed cloth covered boards and issued without a dustjacket. Text in English. Minimal shelfwear rubbing to the covers. Else, the binding is tight, and interior is clean and free of markings. Dozens of full color and full paged reproductions of the artist's works.
US$ 155.53
Quantity: Over 20 available
Add to basketGebunden. Condition: New. KlappentextBrand management techniques are used to boost the perceived value of a product line or a brand over time. Effective brand management enables the price of products to rise and builds a loyal customer base. It creates positive b.
US$ 199.79
Quantity: 2 available
Add to basketHardcover. Condition: Brand New. 244 pages. 10.88x8.00x0.75 inches. In Stock.
Language: English
Published by States Academic Press, US, 2022
ISBN 10: 1639890882 ISBN 13: 9781639890880
Seller: Rarewaves USA, OSWEGO, IL, U.S.A.
Hardback. Condition: New.
Language: English
Published by States Academic Press, US, 2022
ISBN 10: 1639890882 ISBN 13: 9781639890880
Seller: Rarewaves USA United, OSWEGO, IL, U.S.A.
Hardback. Condition: New.
Language: English
Published by States Academic Press Mär 2022, 2022
ISBN 10: 1639890882 ISBN 13: 9781639890880
Seller: AHA-BUCH GmbH, Einbeck, Germany
Buch. Condition: Neu. Neuware - Brand management techniques are used to boost the perceived value of a product line or a brand over time. Effective brand management enables the price of products to rise and builds a loyal customer base. It creates positive brand associations and strong brand awareness. Brand management strategies may vary according to the availability of resources, but all of them share the common goal of creating a unique and profitable brand. It is also concerned with the management of tangible and intangible characteristics of a brand. In case of product brands, the tangibles characteristics consist of the product itself, price, packaging, etc. For service brands, the important tangibles characteristic is the customers' experience. The intangibles include emotional connection of the customer with the product or service offered. This book attempts to understand the multiple branches that fall under the discipline of brand management and how such concepts have practical applications. While understanding the long-term perspectives of the topics, it makes an effort in highlighting their impact as a modern tool for the growth of the discipline. For someone with an interest and eye for detail, this book covers the most significant topics in the field of brand management.
Language: English
Published by States Academic Press, 2022
ISBN 10: 1639890882 ISBN 13: 9781639890880
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
US$ 196.69
Quantity: Over 20 available
Add to basketHardback. Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.