Nancy Durrant (7 results)
- Hardcover
Seller: Art Data, London, United KingdomArt Data
Contact seller5-star sellerCondition: New
US$ 41.41
US$ 33.50 shippingShips from United Kingdom to U.S.A.Quantity: 3 available
Hardcover. Condition: Brand New. Hardcover.Width: 29 cm. Height: 29cm. 144 pages. English text.
- Hardcover
Seller: moluna, Greven, Germanymoluna
Contact seller5-star sellerCondition: New
US$ 152.75
US$ 55.93 shippingShips from Germany to U.S.A.Quantity: Over 20 available
Gebunden. Condition: New. KlappentextBrand management techniques are used to boost the perceived value of a product line or a brand over time. Effective brand management enables the price of products to rise and builds a loyal customer base. It creates positive b.
- Hardcover
Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
Contact seller5-star sellerCondition: New
US$ 199.91
US$ 16.75 shippingShips from United Kingdom to U.S.A.Quantity: 2 available
Hardcover. Condition: Brand New. 244 pages. 10.88x8.00x0.75 inches. In Stock.
- Hardcover
Seller: Rarewaves USA, OSWEGO, IL, U.S.A.Rarewaves USA
Contact seller5-star sellerCondition: New
US$ 212.08
Free ShippingShips within U.S.A.Quantity: Over 20 available
Hardback. Condition: New.
- Hardcover
Seller: Rarewaves USA United, OSWEGO, IL, U.S.A.Rarewaves USA United
Contact seller5-star sellerCondition: New
US$ 189.05
US$ 50.00 shippingShips within U.S.A.Quantity: Over 20 available
Hardback. Condition: New.
- Hardcover
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
Contact seller5-star sellerCondition: New
US$ 210.63
US$ 73.09 shippingShips from Germany to U.S.A.Quantity: 2 available
Buch. Condition: Neu. Neuware - Brand management techniques are used to boost the perceived value of a product line or a brand over time. Effective brand management enables the price of products to rise and builds a loyal customer base. It creates positive brand associations and strong brand awareness. Brand management strategie…s may vary according to the availability of resources, but all of them share the common goal of creating a unique and profitable brand. It is also concerned with the management of tangible and intangible characteristics of a brand. In case of product brands, the tangibles characteristics consist of the product itself, price, packaging, etc. For service brands, the important tangibles characteristic is the customers' experience. The intangibles include emotional connection of the customer with the product or service offered. This book attempts to understand the multiple branches that fall under the discipline of brand management and how such concepts have practical applications. While understanding the long-term perspectives of the topics, it makes an effort in highlighting their impact as a modern tool for the growth of the discipline. For someone with an interest and eye for detail, this book covers the most significant topics in the field of brand management.
- Hardcover
- Print on Demand
Seller: THE SAINT BOOKSTORE, Southport, United KingdomTHE SAINT BOOKSTORE
Contact seller5-star sellerCondition: New
US$ 196.19
US$ 17.13 shippingShips from United Kingdom to U.S.A.Quantity: Over 20 available
Hardback. Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.
