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Published by Routledge, 2006
ISBN 10: 0415356490ISBN 13: 9780415356497
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Book
Condition: Very Good. 1 Edition. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
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Published by John Blake, 2022
ISBN 10: 1789465168ISBN 13: 9781789465167
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Book
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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Published by Routledge, 2014
ISBN 10: 0415507715ISBN 13: 9780415507714
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Book
Condition: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
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Published by CreateSpace Independent Publishing Platform, 2016
ISBN 10: 1533274800ISBN 13: 9781533274809
Seller: SecondSale, Montgomery, IL, U.S.A.
Book
Condition: Good. Jones, Lynne (illustrator). Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
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Published by Pearson Education Limited, United Kingdom, Harlow, 2012
ISBN 10: 0273727222ISBN 13: 9780273727224
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Book
Paperback. Condition: Very Good. Social marketing is receiving unprecedented focus and support from government, the private sector and charities internationally. Social marketing attempts to educate people in the hope that they will make informed(i.e. healthy) choices regarding diet, lifestyle and health related issues. The effective application of social marketing principles can be complex and controversial.Social marketing planning cannot be reduced to a simple set of actions on a checklist; there is no single strategy for success and strategies that have proved successful with one population may not transfer to other populations. This text will explore the complexities involved in researching, planning and implementing effective social marketing programmes, using illustrative cases from both successful and unsuccessful real-world programmes. The authors provide a critical analysis of the origins of social marketing as a concept and of the claims made by its supporters and detractors in order to highlight what social marketing can and cannot achieve. This is followed by a review of strategic issues that must be considered in developing social marketing programmes, including persuasion resistance, message relevance and message framing. Key themes included in the text are the impact of cultural factors on health-related behaviours, ethical issues and attitudes as a key factor underlying health-related behaviours. The authors introduce concepts, theories and strategies that will aid the development, testing and implementation of social marketing interventions. The book is suitable for both undergraduate and postgraduate students of business and marketing and those studying modules in social marketing. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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Published by Sage Publications Ltd, 2015
ISBN 10: 1446296628ISBN 13: 9781446296622
Seller: booksXpress, Bayonne, NJ, U.S.A.
Book
Soft Cover. Condition: new.
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Published by Taylor & Francis Group, 2020
ISBN 10: 0429447043ISBN 13: 9780429447044
Seller: TextbookRush, Grandview Heights, OH, U.S.A.
Book
Condition: Brand New. Ships SAME or NEXT business day. We Ship to APO/FPO addr. Choose EXPEDITED shipping and receive in 2-5 business days within the United States. See our member profile for customer support contact info. We have an easy return policy.
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Published by SAGE Publications Ltd, 2021
ISBN 10: 1529709296ISBN 13: 9781529709292
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Book
Condition: As New. Unread book in perfect condition.
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Published by Springer, 2020
ISBN 10: 9811585164ISBN 13: 9789811585166
Seller: Homeless Books, Berlin, Germany
Book First Edition
Hardcover. Condition: Wie neu. 1. Auflage. The book is in very good condition and does not appear to have been read. The cover has very light shelf wear. Language: English. Ships from Berlin.
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Published by Pearson Education Australia, Frenchs Forest, NSW, 2016
ISBN 10: 1488613826ISBN 13: 9781488613821
Seller: AussieBookSeller, Truganina, VIC, Australia
Book First Edition
Paperback. Condition: new. Paperback. This custom title is published for La Trobe University. This custom title is published for La Trobe University. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
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Published by Springer, 2021
ISBN 10: 9811585199ISBN 13: 9789811585197
Seller: booksXpress, Bayonne, NJ, U.S.A.
Book
Soft Cover. Condition: new.
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Published by Taylor & Francis 2020-09-23, London, 2020
ISBN 10: 1138331821ISBN 13: 9781138331822
Seller: Blackwell's, London, United Kingdom
Book
hardback. Condition: New. Language: ENG.
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Published by SAGE Publications Ltd, 2015
ISBN 10: 144629661XISBN 13: 9781446296615
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Book
Condition: New.
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Published by Taylor & Francis Group, 2014
ISBN 10: 0415507707ISBN 13: 9780415507707
Seller: Books Puddle, New York, NY, U.S.A.
Book
Condition: New. pp. 444 1st Edition.
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Published by Routledge 2005-12-08, 2005
ISBN 10: 0415356482ISBN 13: 9780415356480
Seller: Chiron Media, Wallingford, United Kingdom
Book
Hardcover. Condition: New.
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