Edited Bharti Pandey Subodh Kumar (1 results)

Hardcover. Condition: New. 1st Edition. Contents: Preface. Introduction. 1. Development of informal sector: Talisman for overall economical growth of India/S.N. Chaturvedi and Purvi Vithlani. 2. Growth of urban informal sector in India: a future perspective/Sharanappa Saidapur. 3. Informal sector in India: trends, initiatives and challenges/T. Raghu. 4. Informal sector in India: an explanatory note/D.B. Usha Rani and Lakshmi Devi. R. 5. Informal sector in India/Harsimran Kaur and Prerna Singh. 6. An analytical study of the size and characteristics of informal sector in Indian economy/Anjali Jain. 7. Size and characteristics of the informal sector/B.S. Kamble. 8. A profound study on Indian informal sector/K. Suresh and S.N. Sugumar. 9. Extent and pattern of informal sector in India/Neeraj Sharma, Gurinder Jit Singh Bhullar and Harinder Mohan. 10. Urban informal sector: a case study of street vendors in Shimoga CityKarnata State/Padme Gowda A.T. and Rachappa H. 11. Economics of informal sector in India/Birendra Kumar Mandal. 12. Indian economy and its transformation problem/R. Mukherji. 13. Challenge for transforming the informal economy in India/Raju K. Shinde. 14. The impact of globalisation on the informal sector/Aruni Kumar. 15. Impact of globalisation on informal sectors/Binod Kumar Azad. 16. Urban informal sector in Gujarat/Bharat R. Shah. 17. Women and the informal sector in India/Kabita Kumari Sahu. 18. Informal economy in India: some reflections/Manjula Upadhyay. Index. In the present times, we are all facing a crisis in terms of choice between more consumerism or growth and development which is more sustainable in the long run. Our generation is exposed to new challenges of survival and knowledge explosion. One has too many choices in selection of goods to purchase and consume, occupation to follow, or even higher study to pursue. With internet revolution and liberalization of economies, world is a small place. The Indian market is flooded with international quality of goods and services. Marketers are using all tactics to woo the customers and acquire a larger market share. We are exposed to hundreds of advertisements every day but can not recall even five at the moment. Thus retention value has gone down but with a click of a button, we can have access to information much faster. Blogs, videos, and first hand experiences are shared about products and services in detail. Thus making it more challenging for sellers to advertise. Marketing firms have to devise new tactics to make their presence felt on the market scene. The present book is an attempt to evaluate some of the marketing strategies adopted by modern marketers recently. Some of the concepts and practices are relatively lesser known yet. They are still at a testing phase and their outcomes are yet to be evaluated but the revolution in terms of on-line trading is here to stay and creating new issues and challenges for brick and mortar firms in business. Case studies have been included in order to elaborate. (jacket).