Eisingerich Andreas B (21 results)
Brand Admiration: Building A Business People Love
Park, C. Whan; MacInnis, Deborah J.; Eisingerich, Andreas B.
- Hardcover
Seller: Zoom Books East, Glendale Heights, IL, U.S.A.Zoom Books East
Contact seller5-star sellerCondition: Used
US$ 5.45
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Condition: like_new. Book is in like new condition with minimal signs of wear. Pages are clean and free from notes or highlighting. Dust cover is intact. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.
Brand Admiration: Building A Business People Love
Park, C. Whan; MacInnis, Deborah J.; Eisingerich, Andreas B.
- Hardcover
Seller: BooksRun, Philadelphia, PA, U.S.A.BooksRun
Contact seller5-star sellerCondition: Used - Very good
US$ 6.62
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Hardcover. Condition: Very Good. 1. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.
Brand Admiration: Building A Business People Love
Park, C. Whan; MacInnis, Deborah J.; Eisingerich, Andreas B.
- Hardcover
Seller: Greenworld Books, arlington, TX, U.S.A.Greenworld Books
Contact seller5-star sellerCondition: Used - Very good
US$ 6.76
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Condition: very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.
Brand Admiration: Building A Business People Love
Park, C. Whan; MacInnis, Deborah J.; Eisingerich, Andreas B.
- Hardcover
Seller: -OnTimeBooks-, Phoenix, AZ, U.S.A.-OnTimeBooks-
Contact seller5-star sellerCondition: Used - Very good
US$ 6.84
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Condition: very_good. Gently read. May have name of previous ownership, or ex-library edition. Binding tight; spine straight and smooth, with no creasing; covers clean and crisp. Minimal signs of handling or shelving. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Sh…ips USPS Media Mail.
Brand Admiration : Building a Business People Love
MacInnis, Deborah J., Park, C. Whan., Eisingerich, Andreas B.
- Hardcover
- First Edition
Seller: Better World Books: West, Reno, NV, U.S.A.Better World Books: West
Contact seller5-star sellerCondition: Used - Good
US$ 7.34
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Condition: Good. 1st Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Brand Admiration: Building a Business People Love
Park, C. Whan; Macinnis, Deborah J.; Eisingerich, Andreas B.
- Hardcover
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.ThriftBooks-Atlanta
Contact seller5-star sellerCondition: Used - Very good
US$ 7.50
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Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
- Hardcover
Seller: HPB-Red, Dallas, TX, U.S.A.HPB-Red
Contact seller5-star sellerCondition: Used - Good
US$ 5.00
US$ 3.75 shippingShips within U.S.A.Quantity: 1 available
hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority.
- Hardcover
Seller: Books From California, Simi Valley, CA, U.S.A.Books From California
Contact seller4-star sellerCondition: Used - Good
US$ 6.60
US$ 4.99 shippingShips within U.S.A.Quantity: 1 available
hardcover. Condition: Good. Includes dust jacket. Dust jacket shows light shelf and edge wear. Pages are clean, text intact and unmarred.
- Hardcover
Seller: AwesomeBooks, Wallingford, United KingdomAwesomeBooks
Contact seller5-star sellerCondition: Used - Very good
US$ 12.17
US$ 5.55 shippingShips from United Kingdom to U.S.A.Quantity: 1 available
Unknown Binding. Condition: Very Good. Brand Admiration This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money ba…ck guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .
- Hardcover
Seller: Bahamut Media, Reading, United KingdomBahamut Media
Contact seller5-star sellerCondition: Used - Very good
US$ 11.97
US$ 9.41 shippingShips from United Kingdom to U.S.A.Quantity: 1 available
Unknown Binding. Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee.
Brand Admiration : Building a Business People Love
Park, C. Whan; Macinnis, Deborah J.; Eisingerich, Andreas B.; Weiss, Allen (FRW)
- Hardcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
Contact seller5-star sellerCondition: New
US$ 21.90
US$ 2.64 shippingShips within U.S.A.Quantity: Over 20 available
Condition: New.
Brand Admiration : Building a Business People Love
Park, C. Whan; Macinnis, Deborah J.; Eisingerich, Andreas B.; Weiss, Allen (FRW)
- Hardcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
Contact seller5-star sellerCondition: Used - As new
US$ 24.68
US$ 2.64 shippingShips within U.S.A.Quantity: Over 20 available
Condition: As New. Unread book in perfect condition.
Brand Admiration: Building A Business People Love
Park, C. Whan; MacInnis, Deborah J.; Eisingerich, Andreas B.
- Hardcover
Seller: California Books, Miami, FL, U.S.A.California Books
Contact seller5-star sellerCondition: New
US$ 28.00
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Condition: New.
- Hardcover
Seller: Rarewaves.com USA, London, LONDO, United KingdomRarewaves.com USA
Contact seller5-star sellerCondition: New
US$ 33.48
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Hardback. Condition: New. Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book describes…how companies can turn a product, service, corporate, person or place brand into one that customers love, trust and respect; in short, how to make a brand admired. The result? Greater brand loyalty, stronger brand advocacy, and higher brand equity. Admired brands grow more revenue in a more efficient way over a longer period of time and with more opportunities for growth. The real power of Brand Admiration is that it provides concrete, actionable guidance on how brand managers can make customers (and employees) admire a brand. Admired brands don't just do the job; they offer exactly what customers need (enabling benefits), in way that's pleasing, fun, interesting, and emotionally involving (enticing benefits), while making people feel good about themselves (enriching benefits). Providing these benefits, called 3 Es, is foundational to building , strengthening and leveraging brand admiration. In addition, the authors articulate a common-sense and action based measure of brand equity, and they develop dashboard metrics to diagnose if there are any 'canaries in the coal mine', and if so, what to do next. In short, Brand Admiration provides a coherent, cohesive approach to helping the brand stand the test of time. A well-designed, well-managed brand becomes a part of the public consciousness, and ultimately, a part of the culture. This trajectory is the fruit of decisions made from an integrated strategic standpoint. This book shows you how to shift the process for your brand, with practical guidance and an analytical approach.
Brand Admiration: Building A Business People Love
Park, C. Whan; MacInnis, Deborah J.; Eisingerich, Andreas B.
- Hardcover
Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
Contact seller5-star sellerCondition: New
US$ 29.86
US$ 16.15 shippingShips from United Kingdom to U.S.A.Quantity: Over 20 available
Condition: New. In English.
Brand Admiration : Building a Business People Love
Park, C. Whan; Macinnis, Deborah J.; Eisingerich, Andreas B.; Weiss, Allen (FRW)
- Hardcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
Contact seller5-star sellerCondition: Used - As new
US$ 26.56
US$ 20.22 shippingShips from United Kingdom to U.S.A.Quantity: Over 20 available
Condition: As New. Unread book in perfect condition.
Brand Admiration : Building a Business People Love
Park, C. Whan; Macinnis, Deborah J.; Eisingerich, Andreas B.; Weiss, Allen (FRW)
- Hardcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
Contact seller5-star sellerCondition: New
US$ 28.42
US$ 20.22 shippingShips from United Kingdom to U.S.A.Quantity: Over 20 available
Condition: New.
- Hardcover
Seller: Rarewaves.com UK, London, United KingdomRarewaves.com UK
Contact seller5-star sellerCondition: New
US$ 32.10
US$ 87.64 shippingShips from United Kingdom to U.S.A.Quantity: Over 20 available
Hardback. Condition: New. Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book describes…how companies can turn a product, service, corporate, person or place brand into one that customers love, trust and respect; in short, how to make a brand admired. The result? Greater brand loyalty, stronger brand advocacy, and higher brand equity. Admired brands grow more revenue in a more efficient way over a longer period of time and with more opportunities for growth. The real power of Brand Admiration is that it provides concrete, actionable guidance on how brand managers can make customers (and employees) admire a brand. Admired brands don't just do the job; they offer exactly what customers need (enabling benefits), in way that's pleasing, fun, interesting, and emotionally involving (enticing benefits), while making people feel good about themselves (enriching benefits). Providing these benefits, called 3 Es, is foundational to building , strengthening and leveraging brand admiration. In addition, the authors articulate a common-sense and action based measure of brand equity, and they develop dashboard metrics to diagnose if there are any 'canaries in the coal mine', and if so, what to do next. In short, Brand Admiration provides a coherent, cohesive approach to helping the brand stand the test of time. A well-designed, well-managed brand becomes a part of the public consciousness, and ultimately, a part of the culture. This trajectory is the fruit of decisions made from an integrated strategic standpoint. This book shows you how to shift the process for your brand, with practical guidance and an analytical approach.
More imagesBrand admiration. Strategie di business per arrivare al cuore delle persone
C. Whan Park, Deborah J. MacInnis, Allen S. Weiss, Andreas B. Eisingerich, Sara Galluccio
- Softcover
Seller: Rarewaves.com USA, London, LONDO, United KingdomRarewaves.com USA
Contact seller5-star sellerCondition: New
US$ 61.95
Free ShippingShips from United Kingdom to U.S.A.Quantity: 1 available
Paperback. Condition: New.
More imagesBrand admiration. Strategie di business per arrivare al cuore delle persone
C. Whan Park, Deborah J. MacInnis, Allen S. Weiss, Andreas B. Eisingerich, Sara Galluccio
- Softcover
Seller: Rarewaves.com UK, London, United KingdomRarewaves.com UK
Contact seller5-star sellerCondition: New
US$ 45.21
US$ 87.64 shippingShips from United Kingdom to U.S.A.Quantity: 1 available
Paperback. Condition: New.
Brand admiration. Strategie di business per arrivare al cuore delle persone
Park, C. Whan; MacInnis, Deborah J.; Eisingerich, Andreas B.
- Softcover
Seller: Buchpark, Trebbin, GermanyBuchpark
Contact seller5-star sellerCondition: Used - Very good
US$ 18.55
US$ 121.64 shippingShips from Germany to U.S.A.Quantity: 1 available
Condition: Gut. Zustand: Gut | Seiten: 304 | Sprache: Italienisch | Produktart: Bücher | Brand Admiration illustra, con precisione accademica ed esperienza sul campo, come ottenere l'ammirazione dei clienti e, di conseguenza, costruire profitti e crescita continua. In questo libro, un team di autori brillanti e con un'ampia espe…rienza accademica e aziendale illustrano il metodo perfetto per costruire, rafforzare e mettere a frutto la "brand admiration" in modo da produrre valore a lungo termine sia per le aziende sia per i consumatori. Brand Admiration spiega in modo chiaro e pratico come introdurre un nuovo brand sul mercato, come farlo crescere in un mercato competitivo e come ampliare il suo pubblico attraverso alleanze, partnership e altre decisioni strategiche. L'obiettivo degli autori è quello di aiutare chiunque si occupi di comunicazione e branding a costruire un brand ammirato dalle persone, proprio come lo sono Nike, Apple, Disney e Google, noti in tutto il mondo per l'eccellenza dei loro prodotti, ma soprattutto perché sono brand amati dalla gente. Das Urheberrecht an bibliographischen und produktbeschreibenden Daten und an den bereitgestellten Bildern liegt bei Informazioni Editoriali, I.E. S.r.l., oder beim Herausgeber oder demjenigen, der die Genehmigung erteilt hat. Alle Rechte vorbehalten.
