Language: English
Published by McGraw-Hill Companies, 2020
ISBN 10: 1260460223 ISBN 13: 9781260460223
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Hardcover. Condition: Very Good. No Jacket. Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
Language: English
Published by McGraw-Hill Companies, 2020
ISBN 10: 1260460223 ISBN 13: 9781260460223
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Hardcover. Condition: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.
Language: English
Published by McGraw-Hill Companies, 2020
ISBN 10: 1260460223 ISBN 13: 9781260460223
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
Language: English
Published by McGraw Hill September 2020, 2020
ISBN 10: 1260460223 ISBN 13: 9781260460223
Seller: Open Books West Loop, Chicago, IL, U.S.A.
Hardcover. Condition: Used. Some mild staining on the back cover of the dust jacket. Good, minimal shelfwear, clean text.
Condition: As New. Unread book in perfect condition.
Condition: New.
Language: English
Published by McGraw-Hill Education 9/9/2020, 2020
ISBN 10: 1260460223 ISBN 13: 9781260460223
Seller: BargainBookStores, Grand Rapids, MI, U.S.A.
Hardback or Cased Book. Condition: New. The Hidden Psychology of Social Networks: How Brands Create Authentic Engagement by Understanding What Motivates Us. Book.
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
US$ 42.53
Quantity: 2 available
Add to basketCondition: As New. Unread book in perfect condition.
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
US$ 44.58
Quantity: 2 available
Add to basketCondition: New.
Language: English
Published by McGraw-Hill Education, OH, 2020
ISBN 10: 1260460223 ISBN 13: 9781260460223
Seller: AussieBookSeller, Truganina, VIC, Australia
Hardcover. Condition: new. Hardcover. From the former Head of Brand Strategy at Reddit comes a proven and thought-provoking approach to the digital economy and how brands can create authentic engagement that is rooted in the fundamental motivations behind human psychology Leading marketing practitioner and thought leader Joe Federer draws on evolutionary biology, anthropology, neuroanatomy, and psychology, as well as more than a decade of hands-on experience, to explain why people act so differently in various online spaces and what they are seeking from participating in each one. With a framework based on Freuds Id, Ego, and Superego model of the human psyche, he demonstrates how the internet is a digital reflection of the collective human psyche and how different social networks correspond to different mindsets: platforms like Reddit to the unfiltered Id, Facebook and Twitter to the managed Ego, and Instagram to the ideal Superego. In the same way you behave differently when youre home alone, out with friends, communicating with family, or interacting with coworkers, people act and express themselves differently in these various online spaces. Context matters. Understanding this will enable you to develop and execute effective engagement strategies to reach your target audiences on each social network. Learn:how to create content that drives sharing and word-of-mouthhow brands can fit natively into different types of social channelshow to balance branded social presences across different networkswhy authenticity will only grow in importance to consumersFascinating and deeply compelling, The Hidden Psychology of Social Networks will equip you to make vastly more efficient use of your media buys, establish more thoughtful strategies, develop better creative, and, in the end, deliver more effective marketing that provides value. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
Language: English
Published by McGraw-Hill Education, OH, 2020
ISBN 10: 1260460223 ISBN 13: 9781260460223
Seller: CitiRetail, Stevenage, United Kingdom
US$ 44.60
Quantity: 1 available
Add to basketHardcover. Condition: new. Hardcover. From the former Head of Brand Strategy at Reddit comes a proven and thought-provoking approach to the digital economy and how brands can create authentic engagement that is rooted in the fundamental motivations behind human psychology Leading marketing practitioner and thought leader Joe Federer draws on evolutionary biology, anthropology, neuroanatomy, and psychology, as well as more than a decade of hands-on experience, to explain why people act so differently in various online spaces and what they are seeking from participating in each one. With a framework based on Freuds Id, Ego, and Superego model of the human psyche, he demonstrates how the internet is a digital reflection of the collective human psyche and how different social networks correspond to different mindsets: platforms like Reddit to the unfiltered Id, Facebook and Twitter to the managed Ego, and Instagram to the ideal Superego. In the same way you behave differently when youre home alone, out with friends, communicating with family, or interacting with coworkers, people act and express themselves differently in these various online spaces. Context matters. Understanding this will enable you to develop and execute effective engagement strategies to reach your target audiences on each social network. Learn:how to create content that drives sharing and word-of-mouthhow brands can fit natively into different types of social channelshow to balance branded social presences across different networkswhy authenticity will only grow in importance to consumersFascinating and deeply compelling, The Hidden Psychology of Social Networks will equip you to make vastly more efficient use of your media buys, establish more thoughtful strategies, develop better creative, and, in the end, deliver more effective marketing that provides value. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.
Condition: New. Über den AutorJoe Federer is the former Head of Brand Strategy at Reddit, where he helped reposition the platform s narrative to the larger world of advertising and drove revenue growth of over 10X in its first year in market.
Language: English
Published by Mcgraw Hill LLC Sep 2020, 2020
ISBN 10: 1260460223 ISBN 13: 9781260460223
Seller: AHA-BUCH GmbH, Einbeck, Germany
Buch. Condition: Neu. Neuware - From the former Head of Brand Strategy at Reddit comes a proven and thought-provoking approach to the digital economy and how brands can create authentic engagement that is rooted in the fundamental motivations behind human psychology.
Language: English
ISBN 10: 7522129680 ISBN 13: 9787522129686
Seller: liu xing, Nanjing, JS, China
paperback. Condition: New. Language:Chinese.Paperback.Pub Date:2024-01 Publisher: China Science and Technology Press. China Atomic Energy Press Why do people behave so differently in various cyberspaces? What do people seek in every cyberspace they participate in? Why authenticity Increasingly important to consumers? How do different social networks correspond to different modes of thinking? This book uses evolutionary biology. anthropology. neuroanatomy and psychology. as well as the author's more than ten years of pr.
Language: English
Published by McGraw-Hill Education, OH, 2020
ISBN 10: 1260460223 ISBN 13: 9781260460223
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.
Hardcover. Condition: new. Hardcover. From the former Head of Brand Strategy at Reddit comes a proven and thought-provoking approach to the digital economy and how brands can create authentic engagement that is rooted in the fundamental motivations behind human psychology Leading marketing practitioner and thought leader Joe Federer draws on evolutionary biology, anthropology, neuroanatomy, and psychology, as well as more than a decade of hands-on experience, to explain why people act so differently in various online spaces and what they are seeking from participating in each one. With a framework based on Freuds Id, Ego, and Superego model of the human psyche, he demonstrates how the internet is a digital reflection of the collective human psyche and how different social networks correspond to different mindsets: platforms like Reddit to the unfiltered Id, Facebook and Twitter to the managed Ego, and Instagram to the ideal Superego. In the same way you behave differently when youre home alone, out with friends, communicating with family, or interacting with coworkers, people act and express themselves differently in these various online spaces. Context matters. Understanding this will enable you to develop and execute effective engagement strategies to reach your target audiences on each social network. Learn:how to create content that drives sharing and word-of-mouthhow brands can fit natively into different types of social channelshow to balance branded social presences across different networkswhy authenticity will only grow in importance to consumersFascinating and deeply compelling, The Hidden Psychology of Social Networks will equip you to make vastly more efficient use of your media buys, establish more thoughtful strategies, develop better creative, and, in the end, deliver more effective marketing that provides value. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Language: English
Published by McGraw-Hill Education, 2020
ISBN 10: 1260460223 ISBN 13: 9781260460223
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
US$ 46.14
Quantity: Over 20 available
Add to basketHardback. Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.