Fellesson Markus (24 results)
Language: English
Published by Routledge 2012
Series: Routledge Interpretive Marketing Research, Book 8 of 19. Book 8 of 19 - Routledge Interpretive Marketing Research
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Language: English
Published by Taylor & Francis Group 2012
Series: Routledge Interpretive Marketing Research, Book 8 of 19. Book 8 of 19 - Routledge Interpretive Marketing Research
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Language: English
Published by Taylor & Francis Group 2012
Series: Routledge Interpretive Marketing Research, Book 8 of 19. Book 8 of 19 - Routledge Interpretive Marketing Research
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Language: English
Published by Routledge 2012
Series: Routledge Interpretive Marketing Research, Book 8 of 19. Book 8 of 19 - Routledge Interpretive Marketing Research
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Language: English
Published by Routledge 2012
Series: Routledge Interpretive Marketing Research, Book 8 of 19. Book 8 of 19 - Routledge Interpretive Marketing Research
- Softcover
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Language: English
Published by Routledge 2012
Series: Routledge Interpretive Marketing Research, Book 8 of 19. Book 8 of 19 - Routledge Interpretive Marketing Research
- Softcover
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Marketing Discourse: A Critical Perspective
Skålén, Per (Author)/ Fougère, Martin (Author)/ Fellesson, Markus (Author)
Language: English
Published by Routledge 2012
Series: Routledge Interpretive Marketing Research, Book 8 of 19. Book 8 of 19 - Routledge Interpretive Marketing Research
- Softcover
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Paperback. Condition: Brand New. 1st edition. 198 pages. 9.13x6.06x0.55 inches. In Stock.
Language: English
Published by Taylor & Francis 2012
Series: Routledge Interpretive Marketing Research, Book 8 of 19. Book 8 of 19 - Routledge Interpretive Marketing Research
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Language: English
Published by Routledge 2007
Series: Routledge Interpretive Marketing Research, Book 8 of 19. Book 8 of 19 - Routledge Interpretive Marketing Research
- Hardcover
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Hardcover. Condition: Très bon. Ancien livre de bibliothèque avec équipements. Edition 2007. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 2007. Ammareal gives back up to 15% of this item's net price to ch…arity organizations.
Language: English
Published by Taylor & Francis Group 2012
Series: Routledge Interpretive Marketing Research, Book 8 of 19. Book 8 of 19 - Routledge Interpretive Marketing Research
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Language: English
Published by Routledge 2007
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Language: English
Published by Routledge 2007
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Language: English
Published by Routledge 2007-12-20 2007
Series: Routledge Interpretive Marketing Research, Book 8 of 19. Book 8 of 19 - Routledge Interpretive Marketing Research
- Hardcover
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Language: English
Published by Taylor & Francis Group 2007
Series: Routledge Interpretive Marketing Research, Book 8 of 19. Book 8 of 19 - Routledge Interpretive Marketing Research
- Hardcover
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Condition: New. pp. 208 1st Edition.
Language: English
Published by Taylor & Francis 2007
Series: Routledge Interpretive Marketing Research, Book 8 of 19. Book 8 of 19 - Routledge Interpretive Marketing Research
- Hardcover
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Language: English
Published by Routledge 2007
Series: Routledge Interpretive Marketing Research, Book 8 of 19. Book 8 of 19 - Routledge Interpretive Marketing Research
- Hardcover
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Language: English
Published by Routledge 2007
Series: Routledge Interpretive Marketing Research, Book 8 of 19. Book 8 of 19 - Routledge Interpretive Marketing Research
- Hardcover
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Language: English
Published by Taylor & Francis Ltd 2007
Series: Routledge Interpretive Marketing Research, Book 8 of 19. Book 8 of 19 - Routledge Interpretive Marketing Research
- Hardcover
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Condition: Hervorragend. Zustand: Hervorragend | Sprache: Englisch | Produktart: Bücher | The marketing discipline has been dominated by managerial research that has never really been counterbalanced by a systematic critical analysis which is problematic given the assumed legitimization of the managerialism that has ensued. This… book is an attempt to rest the balance, articulating a social critique and evaluation of marketing. The book offers a critical survey of the most important contributions to managerial marketing discourse from the earliest twentieth century onwards, covering traditions of research such as scientific selling, marketing management and service marketing and drawing from Michel Foucault's understanding of power and Ernesto Laclau and Chantal Mouffe's Discourse Theory. The analysis reveals that managerial marketing discourse has promoted a government of organizations that is centred around the customer and that the shifts and turning points in this rationality through time signify more fundamental shifts in emphasis in the type of power promoted by marketing discourse and the subject positions is ascribes to people.
Language: English
Published by Routledge 2008
Series: Routledge Interpretive Marketing Research, Book 8 of 19. Book 8 of 19 - Routledge Interpretive Marketing Research
- Hardcover
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Language: English
Published by Routledge 2007
Series: Routledge Interpretive Marketing Research, Book 8 of 19. Book 8 of 19 - Routledge Interpretive Marketing Research
- Hardcover
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Marketing Discourse: A Critical Perspective
Skålén, Per (Author)/ Fougère, Martin (Author)/ Fellesson, Markus (Author)
Language: English
Published by Routledge 2008
Series: Routledge Interpretive Marketing Research, Book 8 of 19. Book 8 of 19 - Routledge Interpretive Marketing Research
- Hardcover
Seller: Revaluation Books, Exeter, , United KingdomRevaluation Books
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Hardcover. Condition: Brand New. 1st edition. 190 pages. 9.25x6.00x0.75 inches. In Stock.
Language: English
Published by Taylor & Francis Group 2007
Series: Routledge Interpretive Marketing Research, Book 8 of 19. Book 8 of 19 - Routledge Interpretive Marketing Research
- Hardcover
- Print on Demand
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Condition: New. pp. 208 This item is printed on demand.
Language: English
Published by Taylor & Francis Group 2007
Series: Routledge Interpretive Marketing Research, Book 8 of 19. Book 8 of 19 - Routledge Interpretive Marketing Research
- Hardcover
- Print on Demand
Seller: Biblios, frankfurt am main, HESSE, GermanyBiblios
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Condition: New. PRINT ON DEMAND pp. 208.
