Published by Schmidt Litho Co, San Francisco, 1940
Seller: Tavistock Books, ABAA, Reno, NV, U.S.A.
First Edition
1st Printing. Broadside. Full color lithograph. 4" x 10-1/2" A VG copy, edges and corners a bit rubbed otherwise clean and bright. Loose leaf, print in color to recto. Now housed in a mylar sleeve.
Published by Palermo: Salvatore Guttadauro, c. 1950., 1950
Seller: Michael S. Kemp, Bookseller, Sheerness, KENT, United Kingdom
Association Member: PBFA
US$ 38.74
Quantity: 1 available
Add to basketColour lithograph, with on the reverse a description of the benefits of lemons in four languages; Italian, English French and German. 240 x 340 mm. old creases and repair with archival tape. This item may have at some time been mounted and will bear traces on the reverse of adhesive or removal of mounts.
Published by Oregon Fruit Products Co., [1955]., Salem, OR:, 1955
Seller: Zephyr Used & Rare Books, Vancouver, WA, U.S.A.
First Edition
Oblong 4to. Sales kit archive: 1st - Oblong 4to. 11 x 6.75 in. Two sales counter displays, w/ 25 mylar louvered leaves for with nearly all featuring inserted labels, catalogue, and Real Photo Postcard of company products; 2nd - 31 separate can and fruit box labels, sized from 4 x 5 in. up to 7 x 10.5 in., large 12 oz. can labels folded in half; 3rd - two circular mountable clips, 5.25 in. round for removing fruit can lids, w/ adhesive and instructions on verso still intact; 4th - 5 unused rolls of adhesive labels marking Oregon Fruit Products Co. items. Preserved in original Dubl-Frunt File Pocket, printed label for Oregon Fruit Products at upper fore-ede, expandable sized 9.5 x 11.5 in. (minor edgewear, couple minor closed tears in the folds), still a VG exemplar. First edition of this exceedingly scarce original salesman sample kit for the Oregon Fruit Products Co. in the Mid-20th-Century, featuring over 50 different labels used on fruit crates, canned fruit, and frozen fruit packages, two promotional photo postcards showing off their new frozen product line, as well as touting their latest offering of Sucaryl-packed fruit products for the dieter, or diabetic. Their locally Pacific Northwest-sourced fruit offerings, included Blackberries,Boysenberries, Royal Anne Cherries, dark Sweet Cherries, Purple Plums, Strawberries, Gooseberries, Loganberries, Peaches, and whole Apricots. A wide variety of packing options, included water pack, light syrup, heavy syrup, and frozen offerings, which were packed into 10 oz. metal and paper fibre cans. Oregon Fruit Products was one of the many U.S. Companies to quickly expand their offerings with Abbot Laboratories notorious artificial sweetener, Sucaryl (Calcium Cyclamate), which was marketed towards those dieters, and customers with diabetes, or other metabolic disorders, wishing for sweet-tasting foods. However, within 12 years after the "Oretetic" brand products were introduced, in 1969 the FDA banned cyclamates due to two 1968 studies tracing links to bladder cancer. Gehlhar (1886-1969) originally purchased 10 acres in the West Side Fruit Farm district of Salem, OR in 1910 and began farming, and by 1920 was operating 160 acres, producing cherries & prunes, and later built the Gehlhar prune dryer in 1926. In 1931, he served as the first Oregon State Director of Agriculture, and after a 1935 fire destroyed his fruit dryer, the cannery remained, and he chose to instead focus on canning and marketing canned fruit products for distribution in the Pacific Northwest. Although originally focused on canned fruits, and then later frozen products, by the late 1980's and early 1990's, the company began diversifying their product line. In 2011, the Gehlhar family sold the company to Ed Maletis, who have now expanded to a new location in Salem, OR. No similar copies of this collection located in Worldcat, 1 WWII-era fruit label located at Wolfsonian, several 1950's labels located at OHS in Portland.