Gaurav Sood (85 results)

Paperback. Condition: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.

Condition: New. pp. 220.

Condition: New. pp. 220.

Condition: New. pp. 220.

Condition: New.

Condition: New.

Condition: New.

Soft cover. Condition: New. ISBN:9789353333331 N.A.

Condition: New.

Paperback or Softback. Condition: New. How I Topped Boards and You Can Too. Book.

Soft cover. Condition: New. 1st Edition. So how does one go about topping the boards-exams that can determine where your life's headed, your college, your first jobmay be even your first crush? Fortunately, the secret isn't to 'study till you're a sleep-deprived Zombie'. Unfortunately, it also isn't 'mum fed me Steroids/dad taught me to cheat'. The secret recipe? Connecting the dots. You don't need to be a prodigy studying twenty-four hours a day to ace an exam-you just need to work smart. How I topped the boards and you can too! Shares the methods that helped Gaurav top in his Board exams, so that you too can best prepare for the most important exams of your life.…

Condition: New.

Soft cover. Condition: New. ISBN:9789354793530,276pp.

Soft cover. Condition: New. Fake news, Hacktivism, Internet trolls and Culture jamming are rampant pop culture phenomena in the age of consumerism. Clever strategies such as emotional and cultural branding can only help your brand go as far as one little slip from grace. In the blink of an eye, your brand's image can be tarnished by its monstrous doppelganger. Tweets by angry fans along with memes about your brand can become your worst nightmare. Troll Proof Branding in the Age of Doppelgangers captures the evolution of the brand alter-ego, also known as brand doppelganger, created by consumers, anti-brand activists, competitors, opinion leaders, media and the public. The book discusses the world of monstrous doppelgangers and various reasons and situations that create negative imagery of personal and public brands. Most of the time, these doppelgangers are the result of the company's own faulty products and complacent attitudes towards consumer feedback, for instance, Pepsi and McDonald's anti-health and obesity-promoting menu. But there are also brands like Starbucks that have their customer base built on quality and emotional loyalty to the brand. And still, Starbucks' reputation eventually got overshadowed by its evil twinthe one who crushes the local competition by making mom and pop stores run out of business. This means that even an emotional branding popularly used by brands can backfire! In contrast, Nike, when attacked by its doppelganger, bounced back by installing a code of conduct in its factories SHAPE: Safety, Health, Attitude, People and Environment. Then, there are cases of personal brands such as Ravish Kumar, a seasoned Indian journalist, and Alia Bhatt, the Bollywood actress, being trolled online by anti-fans. This book aids you in developing strategies to counter the impact of your brand doppelgangers. Arm yourself with strategies to promote brand positivity to fight trollers and hacktivists.…

Soft cover. Condition: New. ISBN:9788126935994,270pp.

Condition: Used.

Condition: As New. Unread book in perfect condition.

Condition: New. Brand New, Softcover edition. This item may ship from the US or our Overseas warehouse depending on your location and stock availability.

Soft cover. Condition: New. ISBN:9788126911646,432pp.

Condition: Used.

Condition: Used.

Condition: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.

Soft cover. Condition: New. ISBN:9788126940233,366pp.

Hardcover. Condition: New. ISBN:9788126940240,316pp.

Soft cover. Condition: New. The news is a public good and needs to be handled with care and integrity. Even though lies and misinformation campaigns have been around for years―maybe since the dawn of journalism―the rate at which fake news is being spread these days is both alarming and preposterous. Almost every institution―public or private―uses fake news to further its own agenda. Governments and corporate houses spread fake news either through their own agencies or by influencing the popular media. In the business sector, fake news manifests itself in the form of exaggerated company returns and false data. This book analyses the impact of fake news both on products and personalities. Foregrounded in rigorous research, it examines how fake news is used by companies, political parties, and leaders to create, amplify, and even tarnish a brand's image and equity. It emphasizes how the customers' perception of a brand impacts and influences its reputation, and acts as a decisive force in them gaining or losing competitive advantages. Elucidating how brands can interact both directly and indirectly with fake news, it brings to the readers' notice how sometimes brands are the victims of fake news and other times, the purveyors.…

Paperback. Condition: Brand New. 296 pages. 7.76x5.01x8.00 inches. In Stock.

Condition: New.

Condition: New. In.

PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.

Condition: New.