Gerbe Kathrin (40 results)
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- Softcover
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- Softcover
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Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Seminar paper from the year 2007 in the subject Sociology - Gender Studies, grade: 1,0, University of Newcastle upon Tyne, course: Representations: The Communication Culture, Identity and Society, language: English, abstract: This essay introduces…various concepts of identity formation, including hegemony, discursive formation and invented categories. On the basis of these concepts, it discusses masculinity and femininity in the movie 'Bridget Jones's Diary', comparing the leading men Daniel Cleaver (Hugh Grant) and Mark Darcy (Colin Firth) with each other, and the heroine Bridget Jones (Renée Zellweger) with the seemingly perfect Natasha. Secondly, the essay seeks to evaluate the role of the feminine gaze and objectification of Cleaver and Darcy.
- Softcover
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
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Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Seminar paper from the year 2004 in the subject English Language and Literature Studies - Literature, grade: 1,3 (A), University of Siegen, course: Contemporary Scottish Writers, language: English, abstract: In her novel 'Like', Ali Smith uses a wi…de range of Narrative techniques. This essay analyses how the author uses them to describe the relationship between her protagonists Ash and Amy.
- Softcover
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
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Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Seminar paper from the year 2005 in the subject American Studies - Literature, grade: 1,0, University of Siegen, course: Protest and Liberation: American Literature of the 60s and 70s, language: English, abstract: From its beginnings, American soci…ety was a system based on certain values, e.g. Christianity. These values are affected by events like war, waves of immigration and the fluctuations of economy and therefore change constantly. In those changing times, family was meant to be a fixed value in society but in the 20th century they started to disintegrate, especially referring to the role model of women. This paper discusses the presentation of gender and sexuality in Rita Mae Brown's novel 'Rubyfruit Jungle', including female role models and homosexuality in the context of the ever present conventions in 1960s America.
- Softcover
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- Softcover
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Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Seminar paper from the year 2007 in the subject Tourism - Miscellaneous, grade: 1,0, University of Newcastle upon Tyne, course: Advertising and Consumption, language: English, abstract: For several decades now there has been a trend towards a decli…ning birth rate and therefore rapid ageing of the British population. With good medical supplies, older people stay healthy and live longer: in the past twenty years life expectancy has risen from 70 years in 1981 to 75 years in 2001 for men, and from 76 to 80 years for women (Soule et al. 2005). When retiring in their 50 or 60s, people can expect to live twenty more years or longer. Soon people over 50, the post-war baby boomer generation born between 1946 and 1965, will constitute the majority of the population. In contrast to people retiring in the 20th century, 21st century retirees are active and try to enjoy their leisure time. Although 'consumer society creates negative [.] images of later life, by implication, if not directly, by valuing and emphasizing youthful body image' (Morris 1998 in Bradley & Longino 2001, p.18), 'old' people immerse themselves in sports and other social activities, living life to the full. Holidays play an important part in this lifestyle as they are important for the 'individual and social improvement and development, the resultant benefit of the self, including social self, being transportable back into the everyday environment as part of an ongoing life experience' (McIntyre 2007, p.121). In the past decades, several travel operators have tried to buy into the mature market. They established brands for the over 50s, featuring names like First Choice's 'Leisurely Times', Thomson's 'Young at Heart', Cosmos' 'Golden Times' and Airtours' 'Golden Years' (Ylänne-McEwen 2000), all off which basically offered beach holidays around Europe. Now their brochures have vanished from the market. They either have been replaced by updated concepts or been incorporated into the 'mainstream' summer and winter brochures. In this essay, I would like to explore why these travel programmes have been rejected by the young at heart and what kind of holidays has replaced them. I will have a critical look at the representation of the over 50s in the new brochures. I will deconstruct the mature holidaymaker, considering what they want and need of their holiday and which identity they derive from their activities and destination choice.
- Softcover
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
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Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Seminar paper from the year 2005 in the subject American Studies - Literature, grade: 1,3, University of Siegen, course: More Than a Renaissance: Romantic Writers in America, language: English, abstract: The Scarlet Letter is Nathaniel Hawthorne's…first novel and was published in 1850. Its subtitle A Romance consciously places the novel apart from everyday life. Set in 17th century Boston it tells a story about sin, guilt and love. As the moral values back then still were in force among Hawthorne's contemporaries, he uses the imaginative and symbolic form of the romance to alleviate the impression of the unusual themes in his novel.This essay discusses the ambiguity of the letter A that the protagonist Hester Prynne has to wear as a punishment for adultery. The letter assumes a different and ever-changing meaning for the characters of the novel, from accusation and sin to a new beginning and freedom.
- Softcover
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
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Taschenbuch. Condition: Neu. Neuware - Seminar paper from the year 2004 in the subject English Language and Literature Studies - Literature, grade: 1,0 (A), University of Siegen, course: American Poetry, language: English, abstract: Maya Angelou is an African-American writer. Her people and their position in American society pla…y an important part in her works. Much of her writing is based on personal experience, therefore her central topics are racism and the emancipation of black women in the USA.This term paper analyses her poems 'Equality' and 'Caged bird', discussing the issues of racism and female emancipation in the context of the Civil Rights Movement of the 1960s.
- Softcover
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
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Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Essay from the year 2007 in the subject Communications - Intercultural Communication, grade: 1,0, University of Newcastle upon Tyne, course: Language and Cross-Cultural Communication, language: English, abstract: The world is growing together. In t…he wake of globalization many companies have expanded their markets to countries around the world. No matter if in Europe, America, Africa, Asia or Australia - everywhere we are greeted by the familiar corporate logos of global players like Coca Cola, McDonald's and Burger King.I would like to suggest that an important factor of the international success of these companies are specialised marketing concepts, which are based on the individual culture of the respective target country. Intercultural communication seems therefore an important element in marketing products worldwide.In this essay, I will have a look at a company whose name has become synonymous with globalization: McDonald's. The development of the term 'McDonaldization' shows that the company's strategy of efficiency, calculability, predictability and control is effective around the globe (Ritzer in Usunier 2000; Jandt 2004).
- Softcover
Seller: Buchpark, Trebbin, GermanyBuchpark
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Condition: Sehr gut. Zustand: Sehr gut | Sprache: Englisch | Produktart: Bücher | Seminar paper from the year 2007 in the subject Tourism - Miscellaneous, grade: 1,0, University of Newcastle upon Tyne, course: Advertising and Consumption, language: English, abstract: For several decades now there has been a trend towards a decli…ning birth rate and therefore rapid ageing of the British population. With good medical supplies, older people stay healthy and live longer: in the past twenty years life expectancy has risen from 70 years in 1981 to 75 years in 2001 for men, and from 76 to 80 years for women (Soule et al. 2005). When retiring in their 50 or 60s, people can expect to live twenty more years or longer. Soon people over 50, the post-war baby boomer generation born between 1946 and 1965, will constitute the majority of the population. In contrast to people retiring in the 20th century, 21st century retirees are active and try to enjoy their leisure time. Although ¿consumer society creates negative [¿] images of later life, by implication, if not directly, by valuing and emphasizing youthful body image¿ (Morris 1998 in Bradley & Longino 2001, p.18), ¿old¿ people immerse themselves in sports and other social activities, living life to the full. Holidays play an important part in this lifestyle as they are important for the ¿individual and social improvement and development, the resultant benefit of the self, including social self, being transportable back into the everyday environment as part of an ongoing life experience¿ (McIntyre 2007, p.121). In the past decades, several travel operators have tried to buy into the mature market. They established brands for the over 50s, featuring names like First Choice¿s 'Leisurely Times', Thomson¿s ¿Young at Heart¿, Cosmos¿ ¿Golden Times¿ and Airtours¿ 'Golden Years' (Ylänne-McEwen 2000), all off which basically offered beach holidays around Europe. Now their brochures have vanished from the market. They either have been replaced by updated concepts or been incorporated into the ¿mainstream¿ summer and winter brochures. In this essay, I would like to explore why these travel programmes have been rejected by the young at heart and what kind of holidays has replaced them. I will have a critical look at the representation of the over 50s in the new brochures. I will deconstruct the mature holidaymaker, considering what they want and need of their holiday and which identity they derive from their activities and destination choice.
- Softcover
Seller: Mispah books, Redhill, SURRE, United KingdomMispah books
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Seller: Majestic Books, Hounslow, United KingdomMajestic Books
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Seller: Books Puddle, New York, NY, U.S.A.Books Puddle
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Seller: Biblios, frankfurt am main, HESSE, GermanyBiblios
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Condition: New. PRINT ON DEMAND pp. 36.
- Softcover
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
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Taschenbuch. Condition: Neu. Neuware - Studienarbeit aus dem Jahr 2004 im Fachbereich Germanistik - Neuere Deutsche Literatur, einseitig bedruckt, Note: 1,0, Universität Siegen, Veranstaltung: Lyrik des 19. Jahrhunderts, Sprache: Deutsch, Abstract: Goethes Prometheus Hymne ist den meisten Deutschen aus ihrer Schulzeit in Erinner…ung. Aber warum hat Goethe die griechische Mythenfigur Prometheus als Protagonist für eins seiner bekanntesten Werke gewählt Nach einer Einführung in verschiedene Versionen des griechischen Mythos Prometheus geht diese Arbeit auf die Funktion des Mythos in Goethes Hymne ein. Dabei werden drei Kontexte berücksichtigt: erstens, die Genieästhetik des Sturm und Drang; zweitens, die gesellschaftlichen und politischen Hintergründe der Zeit der Entstehung der Hymne; drittens, biografische Bezüge zu Goethes Leben und Werk.
- Softcover
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
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Taschenbuch. Condition: Neu. Neuware - Studienarbeit aus dem Jahr 2004 im Fachbereich Germanistik - Neuere Deutsche Literatur, einseitig bedruckt, Note: 1,0, Universität Siegen, Veranstaltung: Lyrik 1890-1945, 6 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: Georg Trakls Lyrik zeichnet sich durch ihre besondere Sti…mmung und ihren Stil aus. Die Gedichte des Österreichers strahlen eine tiefe Schwermut aus, die den Leser zum einen befremden, zum anderen aber faszinieren. In seinem kurzen Leben hat Trakl viele Gedichte zu verschiedenen Themen verfasst. Seine Lyrik wird zur Strömung des Expressionismus gezählt, obwohl seine frühen Werke auch impressionistische Elemente enthalten. Diese Arbeit vergleicht zwei seiner Gedichte. Ich habe bewusst ein Gedicht seines Frühwerks, 'Verfall', und eines seiner letzten Gedichte, 'Grodek' (von manchen Wissenschaftlern als sein letztes Gedicht bezeichnet), ausgewählt. 'Verfall' und 'Grodek' sind sehr verschieden in Form und Stil, jedoch sehr ähnlich ihn ihrer Grundstimmung. Diese Hausarbeit geht auf formelle, thematische und stilistische Aspekte der Gedichte ein.
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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware 20 pp. Englisch.
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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Seminar paper from the year 2007 in the subject Tourism - Miscellaneous, grade: 1,0, University of Newcastle upon Tyne, course: Advertising and Consumption, language: English, abstract: For several decades now there has been a trend… towards a declining birth rate and therefore rapid ageing of the British population. With good medical supplies, older people stay healthy and live longer: in the past twenty years life expectancy has risen from 70 years in 1981 to 75 years in 2001 for men, and from 76 to 80 years for women (Soule et al. 2005). When retiring in their 50 or 60s, people can expect to live twenty more years or longer. Soon people over 50, the post-war baby boomer generation born between 1946 and 1965, will constitute the majority of the population. In contrast to people retiring in the 20th century, 21st century retirees are active and try to enjoy their leisure time. Although 'consumer society creates negative [.] images of later life, by implication, if not directly, by valuing and emphasizing youthful body image' (Morris 1998 in Bradley & Longino 2001, p.18), 'old' people immerse themselves in sports and other social activities, living life to the full. Holidays play an important part in this lifestyle as they are important for the 'individual and social improvement and development, the resultant benefit of the self, including social self, being transportable back into the everyday environment as part of an ongoing life experience' (McIntyre 2007, p.121). In the past decades, several travel operators have tried to buy into the mature market. They established brands for the over 50s, featuring names like First Choice's 'Leisurely Times', Thomson's 'Young at Heart', Cosmos' 'Golden Times' and Airtours' 'Golden Years' (Ylänne-McEwen 2000), all off which basically offered beach holidays around Europe. Now their brochures have vanished from the market. They either have been replaced by updated concepts or been incorporated into the 'mainstream' summer and winter brochures. In this essay, I would like to explore why these travel programmes have been rejected by the young at heart and what kind of holidays has replaced them. I will have a critical look at the representation of the over 50s in the new brochures. I will deconstruct the mature holidaymaker, considering what they want and need of their holiday and which identity they derive from their activities and destination choice. 20 pp. Englisch.
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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Seminar paper from the year 2007 in the subject Sociology - Gender Studies, grade: 1,0, University of Newcastle upon Tyne, course: Representations: The Communication Culture, Identity and Society, language: English, abstract: This e…ssay introduces various concepts of identity formation, including hegemony, discursive formation and invented categories. On the basis of these concepts, it discusses masculinity and femininity in the movie 'Bridget Jones's Diary', comparing the leading men Daniel Cleaver (Hugh Grant) and Mark Darcy (Colin Firth) with each other, and the heroine Bridget Jones (Renée Zellweger) with the seemingly perfect Natasha. Secondly, the essay seeks to evaluate the role of the feminine gaze and objectification of Cleaver and Darcy. 16 pp. Englisch.
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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Seminar paper from the year 2005 in the subject American Studies - Literature, grade: 1,3, University of Siegen, course: More Than a Renaissance: Romantic Writers in America, language: English, abstract: The Scarlet Letter is Nathan…iel Hawthorne's first novel and was published in 1850. Its subtitle A Romance consciously places the novel apart from everyday life. Set in 17th century Boston it tells a story about sin, guilt and love. As the moral values back then still were in force among Hawthorne's contemporaries, he uses the imaginative and symbolic form of the romance to alleviate the impression of the unusual themes in his novel.This essay discusses the ambiguity of the letter A that the protagonist Hester Prynne has to wear as a punishment for adultery. The letter assumes a different and ever-changing meaning for the characters of the novel, from accusation and sin to a new beginning and freedom. 20 pp. Englisch.
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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Seminar paper from the year 2004 in the subject English Language and Literature Studies - Literature, grade: 1,3 (A), University of Siegen, course: Contemporary Scottish Writers, language: English, abstract: In her novel 'Like', Ali… Smith uses a wide range of Narrative techniques. This essay analyses how the author uses them to describe the relationship between her protagonists Ash and Amy. 20 pp. Englisch.
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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Seminar paper from the year 2004 in the subject English Language and Literature Studies - Literature, grade: 1,0 (A), University of Siegen, course: American Poetry, language: English, abstract: Maya Angelou is an African-American wr…iter. Her people and their position in American society play an important part in her works. Much of her writing is based on personal experience, therefore her central topics are racism and the emancipation of black women in the USA.This term paper analyses her poems 'Equality' and 'Caged bird', discussing the issues of racism and female emancipation in the context of the Civil Rights Movement of the 1960s. 20 pp. Englisch.
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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Seminar paper from the year 2005 in the subject American Studies - Literature, grade: 1,0, University of Siegen, course: Protest and Liberation: American Literature of the 60s and 70s, language: English, abstract: From its beginning…s, American society was a system based on certain values, e.g. Christianity. These values are affected by events like war, waves of immigration and the fluctuations of economy and therefore change constantly. In those changing times, family was meant to be a fixed value in society but in the 20th century they started to disintegrate, especially referring to the role model of women. This paper discusses the presentation of gender and sexuality in Rita Mae Brown's novel 'Rubyfruit Jungle', including female role models and homosexuality in the context of the ever present conventions in 1960s America. 20 pp. Englisch.
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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Essay from the year 2007 in the subject Communications - Intercultural Communication, grade: 1,0, University of Newcastle upon Tyne, course: Language and Cross-Cultural Communication, language: English, abstract: The world is growin…g together. In the wake of globalization many companies have expanded their markets to countries around the world. No matter if in Europe, America, Africa, Asia or Australia - everywhere we are greeted by the familiar corporate logos of global players like Coca Cola, McDonald's and Burger King.I would like to suggest that an important factor of the international success of these companies are specialised marketing concepts, which are based on the individual culture of the respective target country. Intercultural communication seems therefore an important element in marketing products worldwide.In this essay, I will have a look at a company whose name has become synonymous with globalization: McDonald's. The development of the term 'McDonaldization' shows that the company's strategy of efficiency, calculability, predictability and control is effective around the globe (Ritzer in Usunier 2000; Jandt 2004). 32 pp. Englisch.
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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Studienarbeit aus dem Jahr 2004 im Fachbereich Germanistik - Neuere Deutsche Literatur, einseitig bedruckt, Note: 1,0, Universität Siegen, Veranstaltung: Lyrik 1890-1945, 6 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract…: Georg Trakls Lyrik zeichnet sich durch ihre besondere Stimmung und ihren Stil aus. Die Gedichte des Österreichers strahlen eine tiefe Schwermut aus, die den Leser zum einen befremden, zum anderen aber faszinieren. In seinem kurzen Leben hat Trakl viele Gedichte zu verschiedenen Themen verfasst. Seine Lyrik wird zur Strömung des Expressionismus gezählt, obwohl seine frühen Werke auch impressionistische Elemente enthalten. Diese Arbeit vergleicht zwei seiner Gedichte. Ich habe bewusst ein Gedicht seines Frühwerks, 'Verfall', und eines seiner letzten Gedichte, 'Grodek' (von manchen Wissenschaftlern als sein letztes Gedicht bezeichnet), ausgewählt. 'Verfall' und 'Grodek' sind sehr verschieden in Form und Stil, jedoch sehr ähnlich ihn ihrer Grundstimmung. Diese Hausarbeit geht auf formelle, thematische und stilistische Aspekte der Gedichte ein. 16 pp. Deutsch.
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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Studienarbeit aus dem Jahr 2004 im Fachbereich Germanistik - Neuere Deutsche Literatur, einseitig bedruckt, Note: 1,0, Universität Siegen, Veranstaltung: Lyrik des 19. Jahrhunderts, Sprache: Deutsch, Abstract: Goethes Prometheus Hym…ne ist den meisten Deutschen aus ihrer Schulzeit in Erinnerung. Aber warum hat Goethe die griechische Mythenfigur Prometheus als Protagonist für eins seiner bekanntesten Werke gewählt Nach einer Einführung in verschiedene Versionen des griechischen Mythos Prometheus geht diese Arbeit auf die Funktion des Mythos in Goethes Hymne ein. Dabei werden drei Kontexte berücksichtigt: erstens, die Genieästhetik des Sturm und Drang; zweitens, die gesellschaftlichen und politischen Hintergründe der Zeit der Entstehung der Hymne; drittens, biografische Bezüge zu Goethes Leben und Werk. 20 pp. Deutsch.
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Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Seminar paper from the year 2004 in the subject English Language and Literature Studies - Literature, grade: 1,3 (A), University of Siegen, course: Contemporary Scottish Writers, language: English, abstract: In her novel 'Like', Ali Smi…th uses a wide range of Narrative techniques. This essay analyses how the author uses them to describe the relationship between her protagonists Ash and Amy.GRIN Publishing GmbH, Waltherstraße 23, 80337 München 20 pp. Englisch.
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Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germanybuchversandmimpf2000
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Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Seminar paper from the year 2004 in the subject English Language and Literature Studies - Literature, grade: 1,0 (A), University of Siegen, course: American Poetry, language: English, abstract: Maya Angelou is an African-American writer…. Her people and their position in American society play an important part in her works. Much of her writing is based on personal experience, therefore her central topics are racism and the emancipation of black women in the USA. This term paper analyses her poems 'Equality' and 'Caged bird', discussing the issues of racism and female emancipation in the context of the Civil Rights Movement of the 1960s.GRIN Publishing GmbH, Waltherstraße 23, 80337 München 20 pp. Englisch.
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Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germanybuchversandmimpf2000
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Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Essay from the year 2007 in the subject Communications - Intercultural Communication, grade: 1,0, University of Newcastle upon Tyne, course: Language and Cross-Cultural Communication, language: English, abstract: The world is growing to…gether. In the wake of globalization many companies have expanded their markets to countries around the world. No matter if in Europe, America, Africa, Asia or Australia ¿ everywhere we are greeted by the familiar corporate logos of global players like Coca Cola, McDonald¿s and Burger King.I would like to suggest that an important factor of the international success of these companies are specialised marketing concepts, which are based on the individual culture of the respective target country. Intercultural communication seems therefore an important element in marketing products worldwide.In this essay, I will have a look at a company whose name has become synonymous with globalization: McDonald's. The development of the term ¿McDonaldization¿ shows that the company¿s strategy of efficiency, calculability, predictability and control is effective around the globe (Ritzer in Usunier 2000; Jandt 2004).GRIN Publishing GmbH, Waltherstraße 23, 80337 München 32 pp. Englisch.
