Glaser Harold (72 results)

Paperback. Condition: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.

Paperback. Condition: Good. The Art of Selling Rocket Science is a rare series of books written specifically for sales and marketing of technical services, including engineering, architecture, construction, applied science, information technology, and management consulting. These books support our main theme that the marketing and sales of complex, technical services are distinctly different from simpler consumer services. The professionals who provide these services earn their livings by developing solutions to complex problems, yet are also asked to participate in selling their services to customers. Because of the human factors in how customers make buying choices, we contend there is art combined with the selling and buying of science. Selling technical professional services consists of two different components, both of which are critical. The first part is the technical content, familiar territory to engineers and applied scientists, based on their schooling, experience, and personality. However, the second component is the emotional side, relating to values, feelings, and human psychology. To many practitioners, this can be foreign and uncomfortable because they received almost no education in the topic. Because of these human factors in making buying choices, we contend there is art combined with the selling of science. Charles McIntyre and Harold Glaser are working professionals who have built their careers in the technical services industry. They titled the series The Art of Selling Rocket Science because they are fascinated with the marriage of science and creativity to connect highly technical professional services and the human side of how people make choices.…

Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

paperback. Condition: Very Good.

Paperback. Condition: Good. The Art of Selling Rocket Science is a rare series of books written specifically for sales and marketing of technical services, including engineering, architecture, construction, applied science, information technology, and management consulting. These books support our main theme that the marketing and sales of complex, technical services are distinctly different from simpler consumer services. The professionals who provide these services earn their livings by developing solutions to complex problems, yet are also asked to participate in selling their services to customers. Because of the human factors in how customers make buying choices, we contend there is art combined with the selling and buying of science. Selling technical professional services consists of two different components, both of which are critical. The first part is the technical content, familiar territory to engineers and applied scientists, based on their schooling, experience, and personality. However, the second component is the emotional side, relating to values, feelings, and human psychology. To many practitioners, this can be foreign and uncomfortable because they received almost no education in the topic. Because of these human factors in making buying choices, we contend there is art combined with the selling of science. Charles McIntyre and Harold Glaser are working professionals who have built their careers in the technical services industry. They titled the series The Art of Selling Rocket Science because they are fascinated with the marriage of science and creativity to connect highly technical professional services and the human side of how people make choices.…

Paperback. Condition: Good. The Art of Selling Rocket Science is a rare series of books written specifically for sales and marketing of technical services, including engineering, architecture, construction, applied science, information technology, and management consulting. These books support our main theme that the marketing and sales of complex, technical services are distinctly different from simpler consumer services. The professionals who provide these services earn their livings by developing solutions to complex problems, yet are also asked to participate in selling their services to customers. Because of the human factors in how customers make buying choices, we contend there is art combined with the selling and buying of science. Selling technical professional services consists of two different components, both of which are critical. The first part is the technical content, familiar territory to engineers and applied scientists, based on their schooling, experience, and personality. However, the second component is the emotional side, relating to values, feelings, and human psychology. To many practitioners, this can be foreign and uncomfortable because they received almost no education in the topic. Because of these human factors in making buying choices, we contend there is art combined with the selling of science. Charles McIntyre and Harold Glaser are working professionals who have built their careers in the technical services industry. They titled the series The Art of Selling Rocket Science because they are fascinated with the marriage of science and creativity to connect highly technical professional services and the human side of how people make choices.…

Condition: As New. Unread book in perfect condition.

Condition: As New. Unread book in perfect condition.

Condition: New.

Paperback. Condition: New.

Condition: New.

Paperback. Condition: New.

Condition: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Hardcover. Condition: Very Good. Near Fine. 1st. Cloth, xix, 459 pages, illustrations (some colour); 31 cm. Firm binding, clean inside copy. Age toning. First Edition. Dust jacket, with light edgewear, protected in a mylar cover. OVERSIZE! Additional shipping charges may be requested for international & priority orders. A massive coffee-table book. Profusely illustrated. *** Packed with great information and profusely illustrated, this book consists of articles reprinted from ARTnews in chronological order from its origins as Hyde's Weekly Art News in 1902. *** CONTENTS: Art and government; Soviets sieze all church art works; Society is formed to combat cubism; Art surgery saves "The Last Supper"; Modern art is hit by German reaction; White House furniture; Mona Lisa passes x-ray test; Hahn-Duveen trial ends in disagreement; Women distract at Villa Medici; Joan Miro; The Rivera case; Hopper exhibition clarifies a phase of American art; Gertrude Stein reveals reactions to home country; The classic nude: 1460-1905; U.S. art at the fair: democratic selection & standardized result; Collecting from a critical viewpoint; The Negro artist comes of age; The liberating quality of avant-garde art; Georgia O'Keeffe; The pasted paper revolution; What is pop art?; Artists in the great society?; Art as anti-environment; Harlem out of mind; Why have there been no great women artists?; Nevelson on Nevelson; It's a fine photograph, but is it a work of art? Size: 4to. Glaser, Milton (Design by) (illustrator). Collectible.…

Condition: good. All pages and cover are intact. Dust jacket included if applicable, though it may be missing on hardcover editions. Spine and cover may show minor signs of wear including scuff marks, curls or bends to corners as well as cosmetic blemishes including stickers. Pages may contain limited notes or highlighting. "From the library of" labels may be present. Shrink wrap, dust covers, or boxed set packaging may be missing. Bundled media e.g., CDs, DVDs, access codes may not be included.…

Hardcover. Condition: Good. No Jacket. Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Condition: New.

Condition: As New. Unread book in perfect condition.

Condition: As New. Unread book in perfect condition.

Hardcover. Condition: Very Good. Minimal wear to cover. Pages clean and binding tight. shelf wear. bumped edges. Hardcover.

Condition: New.

Condition: Good. Volume 8. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:0306415518.…

Condition: As New. Unread book in perfect condition.

Paperback. Condition: New.

Condition: New.

Soft cover. Condition: Very Good. No Jacket. 1st Edition. First Vintage Edition. K-54. Softcover. Introduction by the author. No DJ; initial sales price (95?) provided. Cover design by Milton GLASER, Small bookseller's label on the FFEP; otherwise, unmarked pages. More images and/or description can be sent on request. Condition: Very Good+. Milton GLASER (illustrator).…

Hard Cover. Condition: Fine. Dust Jacket Condition: Fine. First Edition. 277 pages + xiii prelims. Illustrated with b/w photographs and diagrams. Black boards in jacket. Every book is sent in a rigid cardboard posting box. Size: 23.5 Cm x 16 Cm.

Condition: New. In English.

Condition: New.

Hardcover. Condition: Very Good. Hardcover. Text is clean, binding is strong. Very nice brown cloth cover with gold lettering. Volume 8 only.