Published by Pearson, 2012
ISBN 10: 0133170632 ISBN 13: 9780133170634
Seller: APlus Textbooks, Alpharetta, GA, U.S.A.
Condition: Fine. Multiple Copies Available - Like New/Mint Condition - DOES NOT INCLUDE ANY CDs OR ACCESS CODES IF APPLICABLE - May have barcode or school stamp.
Published by Pearson, 2012
ISBN 10: 0133170632 ISBN 13: 9780133170634
Seller: APlus Textbooks, Alpharetta, GA, U.S.A.
Condition: Very Good. Multiple Copies Available - Very Good Condition - May have school stamp and/or student names - May have some cover wear - DOES NOT INCLUDE ANY CDs OR ACCESS CODES IF APPLICABLE.
Published by Pearson, 2011
ISBN 10: 0133170632 ISBN 13: 9780133170634
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Unknown. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.
Published by Pearson, 2011
ISBN 10: 0133170632 ISBN 13: 9780133170634
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Unknown. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
Published by Pearson, 2011
ISBN 10: 0133170632 ISBN 13: 9780133170634
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Unknown. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
Published by Pearson, 2011
ISBN 10: 0133170632 ISBN 13: 9780133170634
Seller: ThriftBooks-Reno, Reno, NV, U.S.A.
Unknown. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
Seller: APlus Textbooks, Alpharetta, GA, U.S.A.
Condition: Very Good. Limited Copies Available - Very Good Condition - May have school stamp and/or student names - May have some cover wear - DOES NOT INCLUDE ANY CDs OR ACCESS CODES IF APPLICABLE.
Published by Pearson, 2012
ISBN 10: 0133170632 ISBN 13: 9780133170634
Seller: APlus Textbooks, Alpharetta, GA, U.S.A.
Condition: Fair. Limited Copies Available - COVER IS TATTERED WITH EXPOSED CARDBOARD - May have school stamp and/or student names - May have writing and highlighting - DOES NOT INCLUDE ANY CDs OR ACCESS CODES IF APPLICABLE.
Language: English
Published by Edward Elgar Publishing, 2022
ISBN 10: 1800880049 ISBN 13: 9781800880047
Seller: Books From California, Simi Valley, CA, U.S.A.
hardcover. Condition: Very Good.
Seller: APlus Textbooks, Alpharetta, GA, U.S.A.
Condition: Fair. Limited Copies Available - COVER IS TATTERED WITH EXPOSED CARDBOARD - May have school stamp and/or student names - May have writing and highlighting - DOES NOT INCLUDE ANY CDs OR ACCESS CODES IF APPLICABLE.
US$ 239.73
Quantity: 15 available
Add to basketHRD. Condition: New. New Book. Shipped from UK. Established seller since 2000.
Language: English
Published by Edward Elgar Publishing, 2020
ISBN 10: 1788978536 ISBN 13: 9781788978538
Seller: Brook Bookstore On Demand, Napoli, NA, Italy
Condition: new.
Language: English
Published by Edward Elgar Publishing, 2020
ISBN 10: 1788978536 ISBN 13: 9781788978538
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: New.
Language: English
Published by Edward Elgar Publishing, 2020
ISBN 10: 1788978536 ISBN 13: 9781788978538
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
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HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000.
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Published by Edward Elgar Publishing, 2020
ISBN 10: 1788978536 ISBN 13: 9781788978538
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: As New. Unread book in perfect condition.
Language: English
Published by Edward Elgar Publishing, 2022
ISBN 10: 1800880049 ISBN 13: 9781800880047
Seller: Brook Bookstore On Demand, Napoli, NA, Italy
Condition: new.
Language: English
Published by Edward Elgar Publishing Ltd, 2020
ISBN 10: 1788978536 ISBN 13: 9781788978538
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
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Add to basketCondition: New. 2020. Hardback. . . . . .
Language: English
Published by Edward Elgar Publishing, 2020
ISBN 10: 1788978536 ISBN 13: 9781788978538
Seller: Majestic Books, Hounslow, United Kingdom
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Language: English
Published by Edward Elgar Publishing, 2022
ISBN 10: 1800880049 ISBN 13: 9781800880047
Seller: GreatBookPrices, Columbia, MD, U.S.A.
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Seller: PBShop.store US, Wood Dale, IL, U.S.A.
HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000.
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Add to basketHRD. Condition: New. New Book. Shipped from UK. Established seller since 2000.
Language: English
Published by Edward Elgar Publishing, 2022
ISBN 10: 1800880049 ISBN 13: 9781800880047
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: As New. Unread book in perfect condition.
Language: English
Published by Edward Elgar Publishing, 2020
ISBN 10: 1788978536 ISBN 13: 9781788978538
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
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Language: English
Published by Edward Elgar Publishing Ltd, GB, 2020
ISBN 10: 1788978536 ISBN 13: 9781788978538
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
Hardback. Condition: New. Disillusionment with globalization, along with a rise in nationalist sentiment, may lead us to ask whether cross-cultural or international research will be necessary in the coming years and, if it is, what form it will take. While all international marketing is cross-cultural, not all cross-cultural marketing is international. Cultures are defined as groups of people who share a common language, set of norms, institutions, beliefs and values. There are many ways such groups can be defined - only one of which is country. Regardless of the definition parameters, one thing remains clear: cross-cultural marketing is a broad topic in today's technological, always-connected world. This Handbook suggests future directions for cross-cultural marketing research in a rapidly evolving global environment. It builds upon existing models and topics, addresses the methodological challenges of cross-cultural research, and provides applied examples spanning various methodologies as well as industry sectors and country settings. In addition, contributors present new paradigms for future research. Cross-cultural marketing research scholars, Ph.D. students and cross-cultural and international marketing practitioners will benefit from this thorough examination of current trends as well as forward thinking concepts from some of the field's foremost experts.
Language: English
Published by Edward Elgar Publishing, 2022
ISBN 10: 1800880049 ISBN 13: 9781800880047
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
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Published by Edward Elgar Publishing Ltd, 2022
ISBN 10: 1800880049 ISBN 13: 9781800880047
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Published by Edward Elgar Publishing Ltd, 2020
ISBN 10: 1788978536 ISBN 13: 9781788978538
Seller: Revaluation Books, Exeter, United Kingdom
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Add to basketHardcover. Condition: Brand New. 304 pages. 9.25x6.00x0.75 inches. In Stock.
Language: English
Published by Edward Elgar Publishing, 2022
ISBN 10: 1800880049 ISBN 13: 9781800880047
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
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Language: English
Published by Edward Elgar Publishing Ltd, Cheltenham, 2020
ISBN 10: 1788978536 ISBN 13: 9781788978538
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.
Hardcover. Condition: new. Hardcover. Disillusionment with globalization, along with a rise in nationalist sentiment, may lead us to ask whether cross-cultural or international research will be necessary in the coming years and, if it is, what form it will take. While all international marketing is cross-cultural, not all cross-cultural marketing is international. Cultures are defined as groups of people who share a common language, set of norms, institutions, beliefs and values. There are many ways such groups can be defined - only one of which is country. Regardless of the definition parameters, one thing remains clear: cross-cultural marketing is a broad topic in today's technological, always-connected world. This Handbook suggests future directions for cross-cultural marketing research in a rapidly evolving global environment. It builds upon existing models and topics, addresses the methodological challenges of cross-cultural research, and provides applied examples spanning various methodologies as well as industry sectors and country settings. In addition, contributors present new paradigms for future research. Cross-cultural marketing research scholars, Ph.D. students and cross-cultural and international marketing practitioners will benefit from this thorough examination of current trends as well as forward thinking concepts from some of the field's foremost experts. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.