Godulla Alexander (123 results)

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Paperback. Condition: New. This book delves into the dynamic field of start-up and entrepreneurial communication, addressing a significant research gap.Start-up and entrepreneurial communication is a critical practice for organizations in their early stages of development. Characterized by their innovative and growth-oriented nature, these organizations often find themselves in a constant state of re-evaluation and reinvention. As such, the competencies within these organizations frequently struggle to match the real-time changes. Addressing this gap, this book provides scientifically sound answers to defining and systematizing start-up and entrepreneurial communication. It delves into central areas of discourse, exploring the intricate balance between a start-up's brand, identity, and strategic communication, as well as the crucial role of internal communication. Additionally, the book offers insights into the highly innovative realm of crowdfunding, complementing its comprehensive exploration of start-up communication.This volume will be a key resource for scholars, students and practitioners in the emerging field of entrepreneurial and start-up communication. It was originally published as a special issue of the International Journal of Strategic Communication.…

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Paperback. Condition: new. Paperback. Der Band bietet eine fundierte Untersuchung neuer Darstellungsformen zur Hintergrundinformation im stationaeren und mobilen Internet. Dabei werden sowohl die Nutzererwartungen, die Rezeptionsvorgaenge, die Produktionsbedingungen als auch die Angebote im Journalismus und Corporate Publishing analysiert. Der Fokus liegt dabei auf Formen des digitalen Storytelling, nichtlinearen Erzaehlstrukturen sowie publizistischen und oekonomischen Chancen. Der Band bietet eine fundierte Untersuchung neuer Darstellungsformen zur Hintergrundinformation im stationaeren und mobilen Internet. Dabei werden sowohl die Nutzererwartungen, die Rezeptionsvorgaenge, die Produktionsbedingungen als auch die Angebote im Journalismus und Corporate Publishing analysiert. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

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Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Studienarbeit aus dem Jahr 2004 im Fachbereich Medien / Kommunikation - Printmedien, Presse, Note: 1,0, Universität Wien (Institut für Publizistik), Veranstaltung: HS Exiljournalismus, Sprache: Deutsch, Abstract: 'Freiheit für Österreich'! Der Titel der während des Zweiten Weltkriegs in den USA erschienenen Exilzeitschrift fasst bereits prägnant das Hauptanliegen der Publikation zusammen, die rund ein Jahr lang Emigranten unter diesem Motto informieren wollte und ihnen Hoffnung gab, dass die zurückgelassene Heimat trotz Naziterror und Krieg eines Tages wieder bewohnbar sein würde.Grundlage dieser wissenschaftlichen Arbeit bilden die elf nummerierten Ausgaben der 'Anti Nazi monthly', die im Dokumentationsarchiv des Österreichischen Widerstandes und größtenteils auch in der Österreichischen Nationalbibliothek einsehbar sind. Lediglich die ersten beiden undatierten Ausgaben können bei der Betrachtung nicht berücksichtigt werden, da sie in keiner der beiden Dokumentationsstätten archiviert wurden. Dieser Mangel liegt offensichtlich in einer sehr geringen Startauflage begründet. Dennoch lässt sich unter Einbeziehung der Erstausgabe der Austro American Tribune ein abgerundetes Bild erstellen, das Auskunft über die Ziele der Herausgeberschaft und ihre zentralen Positionen gibt.Im Juli 1943 wird Freiheit für Österreich zur Nachfolgezeitschrift Austro American Tribune. Bis dahin war sie als Organ des Assembly for a Democratic Austrian Republic (später: American Federation of Austrian Democrats) nur eine Stimme in einem ganzen Chor von Organisationen, die alle unterschiedliche politische Positionen besetzten und vertraten. Nachdem zu Beginn dieser Arbeit die wenigen verfügbaren statistischen Daten kurz dargestellt worden sind, soll auf die politische Positionierung von Freiheit für Österreich eingegangen werden. Im Anschluss wird die Stellungnahme der Zeitschrift zu vier zentralen Fragen ausführlich thematisiert. Den Anfang bildet das Verhältnis der Österreicher zum Antisemitismus. Offenkundig geht mit dem Exil eine enorme Belastung einher, die durch bestimmte Gewissheiten zumindest erleichtert werden kann. Eine dieser Gewissheiten besteht darin, dass Österreich sich nicht einmal ansatzweise freiwillig ans Dritte Reich angeschlossen habe, sondern vielmehr erobert worden sei. Die intensive Auseinandersetzung mit dieser These bildet den zweiten Punkt dieser Betrachtung. Es folgen die Frage nach der Kriegsschuld und schließlich die Thematisierung einer wünschenswerten Zukunft für das Heimatland. …

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Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book presents a comprehensive compilation of the latest research into digital disruption in the media industry. The perspectives are differentiated into innovation triggers in the media industry stemming from the economy, society and technology. In addition, the book highlights selected case studies exploring new media actors and usage, innovation and disruption in media organizations, emerging media platforms and channels, as well as innovative media topics and events. The book is intended for researchers in communication sciences and media research, as well as media practitioners who want to understand the causes and effects of digital transformation in the media industry.…

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Hardcover. Condition: new. Hardcover. Generative AI is reshaping the media landscape with unprecedented speed and scale. This book examines the disruptive impact of these technologies on the media sector. From the advent of tools like ChatGPT to the creation of synthetic media, the book provides a rigorous, scientific analysis of how Generative AI is altering content creation, distribution, and consumption. It brings together a multidisciplinary group of academics to offer in-depth discussions on the challenges and opportunities posed by AI-driven innovations. Rather than presenting isolated research findings, this anthology aims to systematically dissect the various dimensions of AI-based media disruption, offering readers a comprehensive understanding of the changes underway. It addresses critical questions regarding the effects on media products, markets, professionals, and audiences, providing essential insights and forward-looking perspectives. This book is an essential read for scholars, media professionals, and anyone interested in the intersection of technology and media. Capturing the essence of current technological advancements, it offers a visionary outlook on future directions, equipping academics and professionals with the knowledge to navigate the ongoing digital transformation. By synthesizing cross-disciplinary perspectives, this volume stands as a critical guide for those at the intersection of media studies, technology, and digital innovation, aiming to foster an informed dialogue on navigating the media sector's evolving AI-driven landscape. By synthesizing cross-disciplinary perspectives, this volume stands as a critical guide for those at the intersection of media studies, technology, and digital innovation, aiming to foster an informed dialogue on navigating the media sector's evolving AI-driven landscape. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

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Taschenbuch. Condition: Neu. Digital Disruption and Media Transformation | How Technological Innovation Shapes the Future of Communication | Alexander Godulla (u. a.) | Taschenbuch | Future of Business and Finance | ix | Englisch | 2024 | Springer | EAN 9783031399428 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.…

Condition: New. In English.

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Paperback. Condition: New. This book delves into the dynamic field of start-up and entrepreneurial communication, addressing a significant research gap.Start-up and entrepreneurial communication is a critical practice for organizations in their early stages of development. Characterized by their innovative and growth-oriented nature, these organizations often find themselves in a constant state of re-evaluation and reinvention. As such, the competencies within these organizations frequently struggle to match the real-time changes. Addressing this gap, this book provides scientifically sound answers to defining and systematizing start-up and entrepreneurial communication. It delves into central areas of discourse, exploring the intricate balance between a start-up's brand, identity, and strategic communication, as well as the crucial role of internal communication. Additionally, the book offers insights into the highly innovative realm of crowdfunding, complementing its comprehensive exploration of start-up communication.This volume will be a key resource for scholars, students and practitioners in the emerging field of entrepreneurial and start-up communication. It was originally published as a special issue of the International Journal of Strategic Communication.…

Buch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Generative AI is reshaping the media landscape with unprecedented speed and scale. This book examines the disruptive impact of these technologies on the media sector. From the advent of tools like ChatGPT to the creation of synthetic media, the book provides a rigorous, scientific analysis of how Generative AI is altering content creation, distribution, and consumption. It brings together a multidisciplinary group of academics to offer in-depth discussions on the challenges and opportunities posed by AI-driven innovations. Rather than presenting isolated research findings, this anthology aims to systematically dissect the various dimensions of AI-based media disruption, offering readers a comprehensive understanding of the changes underway. It addresses critical questions regarding the effects on media products, markets, professionals, and audiences, providing essential insights and forward-looking perspectives. This book is an essential read for scholars, media professionals, and anyone interested in the intersection of technology and media. Capturing the essence of current technological advancements, it offers a visionary outlook on future directions, equipping academics and professionals with the knowledge to navigate the ongoing digital transformation. By synthesizing cross-disciplinary perspectives, this volume stands as a critical guide for those at the intersection of media studies, technology, and digital innovation, aiming to foster an informed dialogue on navigating the media sector's evolving AI-driven landscape.…

Condition: Gut. Zustand: Gut | Seiten: 292 | Sprache: Englisch | Produktart: Bücher | This book presents a comprehensive compilation of the latest research into digital disruption in the media industry. The perspectives are differentiated into innovation triggers in the media industry stemming from the economy, society and technology. In addition, the book highlights selected case studies exploring new media actors and usage, innovation and disruption in media organizations, emerging media platforms and channels, as well as innovative media topics and events. The book is intended for researchers in communication sciences and media research, as well as media practitioners who want to understand the causes and effects of digital transformation in the media industry.…