Condition: As New. Unread book in perfect condition.
Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Seller: California Books, Miami, FL, U.S.A.
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Add to basketPaperback. Condition: New.
Language: English
Published by Harvard University Press, 2019
ISBN 10: 0674983890 ISBN 13: 9780674983892
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Hardcover. Condition: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
Language: English
Published by Harvard University Press, Cambridge, Massachusetts, 2019
ISBN 10: 0674983890 ISBN 13: 9780674983892
Seller: Smith Family Bookstore Downtown, Eugene, OR, U.S.A.
Hardcover. Condition: Very Good. Dust Jacket Condition: Very Good. Stated first printing. Light handling to boards and dust jacket, otherwise in very good condition. Binding tight and text clean. Looks like it was only read once.
Seller: Ria Christie Collections, Uxbridge, United Kingdom
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Seller: Ria Christie Collections, Uxbridge, United Kingdom
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Add to basketCondition: As New. Unread book in perfect condition.
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Language: English
Published by Harvard University Press, 2019
ISBN 10: 0674983890 ISBN 13: 9780674983892
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: New.
Language: English
Published by Harvard University Press, 2019
ISBN 10: 0674983890 ISBN 13: 9780674983892
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000.
Language: English
Published by Harvard University Press, 2019
ISBN 10: 0674983890 ISBN 13: 9780674983892
Seller: thebookforest.com, San Rafael, CA, U.S.A.
Condition: New.
Language: English
Published by Harvard University Press, US, 2019
ISBN 10: 0674983890 ISBN 13: 9780674983892
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
US$ 44.37
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Add to basketHardback. Condition: New. Ai Hisano exposes how corporations, the American government, and consumers shaped the colors of what we eat and even the colors of what we consider "natural," "fresh," and "wholesome."The yellow of margarine, the red of meat, the bright orange of "natural" oranges-we live in the modern world of the senses created by business. Ai Hisano reveals how the food industry capitalized on color, and how the creation of a new visual vocabulary has shaped what we think of the food we eat. Constructing standards for the colors of food and the meanings we associate with them-wholesome, fresh, uniform-has been a business practice since the late nineteenth century, though one invisible to consumers. Under the growing influences of corporate profit and consumer expectations, firms have sought to control our sensory experiences ever since.Visualizing Taste explores how our perceptions of what food should look like have changed over the course of more than a century. By examining the development of color-controlling technology, government regulation, and consumer expectations, Hisano demonstrates that scientists, farmers, food processors, dye manufacturers, government officials, and intermediate suppliers have created a version of "natural" that is, in fact, highly engineered. Retailers and marketers have used scientific data about color to stimulate and influence consumers'-and especially female consumers'-sensory desires, triggering our appetites and cravings. Grasping this pivotal transformation in how we see, and how we consume, is critical to understanding the business of food.
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Add to basketCondition: As New. Unread book in perfect condition.
Language: English
Published by Harvard University Press, 2019
ISBN 10: 0674983890 ISBN 13: 9780674983892
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
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Add to basketHRD. Condition: New. New Book. Shipped from UK. Established seller since 2000.
Language: English
Published by Harvard University Press, 2019
ISBN 10: 0674983890 ISBN 13: 9780674983892
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: As New. Unread book in perfect condition.
Language: English
Published by Wageningen Academic Publishers., 2008
ISBN 10: 9086860621 ISBN 13: 9789086860623
Seller: Universitätsbuchhandlung Herta Hold GmbH, Berlin, Germany
Hardcover. Versand aus Deutschland / We dispatch from Germany via Air Mail. Einband bestoßen, daher Mängelexemplar gestempelt, sonst sehr guter Zustand. Imperfect copy due to slightly bumped cover, apart from this in very good condition. Stamped. Sprache: Englisch.
Language: English
Published by Harvard University Press, Cambridge, Mass, 2019
ISBN 10: 0674983890 ISBN 13: 9780674983892
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.
Hardcover. Condition: new. Hardcover. Ai Hisano exposes how corporations, the American government, and consumers shaped the colors of what we eat and even the colors of what we consider "natural," "fresh," and "wholesome."The yellow of margarine, the red of meat, the bright orange of "natural" oranges-we live in the modern world of the senses created by business. Ai Hisano reveals how the food industry capitalized on color, and how the creation of a new visual vocabulary has shaped what we think of the food we eat. Constructing standards for the colors of food and the meanings we associate with them-wholesome, fresh, uniform-has been a business practice since the late nineteenth century, though one invisible to consumers. Under the growing influences of corporate profit and consumer expectations, firms have sought to control our sensory experiences ever since.Visualizing Taste explores how our perceptions of what food should look like have changed over the course of more than a century. By examining the development of color-controlling technology, government regulation, and consumer expectations, Hisano demonstrates that scientists, farmers, food processors, dye manufacturers, government officials, and intermediate suppliers have created a version of "natural" that is, in fact, highly engineered. Retailers and marketers have used scientific data about color to stimulate and influence consumers'-and especially female consumers'-sensory desires, triggering our appetites and cravings. Grasping this pivotal transformation in how we see, and how we consume, is critical to understanding the business of food. Ai Hisano reveals how the food industry capitalized on color, fashioning a visual vocabulary that shapes what we think of the food we eat. Our perceptions of what food should look like have changed dramatically as scientists, farmers, food processors, regulators, and marketers established a new, and highly engineered, version of the natural. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Language: English
Published by Harvard University Press, 2019
ISBN 10: 0674983890 ISBN 13: 9780674983892
Seller: Brook Bookstore On Demand, Napoli, NA, Italy
Condition: new.
US$ 21.75
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Add to basketPaperback Shinsho. Condition: Brand New. Japanese language. 6.77x4.49x0.47 inches. In Stock.
Language: English
Published by Harvard University Press, 2019
ISBN 10: 0674983890 ISBN 13: 9780674983892
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
Condition: New. 2019. Hardcover. . . . . .
Language: English
Published by Harvard University Press 2019-11-29, 2019
ISBN 10: 0674983890 ISBN 13: 9780674983892
Seller: Chiron Media, Wallingford, United Kingdom
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Add to basketHardcover. Condition: New.