Jaishri Jethwaney (200 results)

Condition: New.

Paperback. Condition: New.

Condition: As New. Unread book in perfect condition.

PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Condition: New.

PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Condition: new. Paperback. The current century has witnessed a tremendous spurt in media and technology, thus making the job of a PR practitioner more challenging, but at the same time interesting. Constant media exposure on matters -- social, economic political and corporate -- has resulted in people demanding more accountability from those who govern them and also those in the marketplace. The new age media has brought about a paradigm shift on the power of the pen. Is it the mainstream media or the citizen journalists and bloggers, who spare no time in expressing their views on everything under the sun? And this has made a definite difference to organisations, who have to be much more vigilant than before. Public Relations has come centre stage in lending advise on areas that did not traditionally fall in its purview, especially in care management, corporate governance and corporate social responsibility. Those who study and practice PR have to understand the dynamics of the changing media matrix and acquire skills on how to handle various media.It is hoped, the book will provide many new insights and hands-on-skills to both the students and young practitioners in pursuing their jobs more efficiently and vigorously. This century has witnessed a tremendous spurt in media and technology, thus making the job of a PR practitioner more challenging, but at the same time interesting. This book provides many fresh insights and hands-on-skills to both the students and young practitioners in pursuing their jobs more efficiently and vigorously. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.

Condition: New. pp. 320.

Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1150grams, ISBN:9780195678437. …

Condition: New. 2019. Paperback. . . . . .

Condition: New. In English.

Condition: New. 2019. Paperback. . . . . . Books ship from the US and Ireland.

Soft cover. Condition: New. ISBN:9789353333805 N.A.

Paperback. Condition: New.

Soft cover. Condition: New. 1st Edition. Elections have always been festive occasions in liberal democracies, and India is no exception. Media becomes one of the most important players in elections because of its power of reach and agenda-setting. From one government-controlled television in India in 1984, to hundreds of news channels owned by various interest groups, a burgeoning print media, the coming of the social media and the tiniest and most 'lethal' of mass reach weapon, the mobile phone-all these have changed the way elections are now contested! The power of mass contact through rallies and public gatherings, reinforced by the event-driven media channels and the power of digital media to reach out to the young audience, has redefined electioneering in India. When India votes looks at the theoretical underpinnings of the relationship between democracy, mass media and election campaigning, as well as representative campaigns of the last three decades of the two major players, viz. The Congress and BGP.…

Soft cover. Condition: New. Fair skin sells the cream Trendy women sell the scooter Dashing men sell the car Seductive gestures can sell almost anything If media only mirrors reality, is advertising then guilty of misogyny, voyeurism and objectification of women? In an attempt to look at Indian ads across various brand categories with a gender lens based on societal and sociological perspectives, The Beauty Paradigm: Gender Discourse in Indian Advertising deconstructs the quintessential Indian woman that the advertising industry depicts across the spectrum. Drawing insights from a seminal research study and Erving Goffman's classic book 'Gender Advertisements', this book traces the journey of a few decades to map trends and patterns in Indian advertising and presents the perspectives of the creative teams and top managements across Indian and global agencies.…

Condition: New. pp. 376.

Condition: New.

Soft cover. Condition: New. ISBN:9789354791659,268pp.

Condition: New.

Condition: New. pp. 376.

Condition: As New. Unread book in perfect condition.

Condition: New. Brand New, Softcover edition. This item may ship from the US or our Overseas warehouse depending on your location and stock availability.

Condition: New. pp. 376.

Condition: New. pp. 320.

Condition: New. pp. 320.

Condition: New. Brand New, Softcover edition. This item may ship from the US or our Overseas warehouse depending on your location and stock availability.

Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1150grams, ISBN:9780198074120.