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John R. Rossiter; Larry Percy

Published by McGraw-Hill Higher Education

ISBN 10: 007053943X ISBN 13: 9780070539433

Used Hardcover

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From: ThriftBooks - Squared (Dallas, TX, U.S.A.)

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Item Description: McGraw-Hill Higher Education. Hardcover. Book Condition: Good. Only lightly used. Book has minimal wear to cover and binding. A few pages may have small creases and minimal underlining. Bookseller Inventory # G007053943XI3N00

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Percy, Larry, Rossiter, John R.

Published by McGraw-Hill Companies (1997)

ISBN 10: 007053943X ISBN 13: 9780070539433

Used Hardcover

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From: Solr Books (Skokie, IL, U.S.A.)

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Item Description: McGraw-Hill Companies, 1997. Hardcover. Book Condition: Good. Great reading/study copy. May have highlights and/or notes. Ships Fast! Satisfaction Guaranteed!. Bookseller Inventory # mon0000465173

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Larry Percy; John R. Rossiter

Published by ABC-CLIO, LLC

ISBN 10: 0030559065 ISBN 13: 9780030559068

Used Hardcover

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From: ThriftBooks - Atlanta Book Co. (Atlanta, GA, U.S.A.)

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Item Description: ABC-CLIO, LLC. Hardcover. Book Condition: Very Good. Ex-Library Book - will contain Library Markings. Light wear to edges and pages. Cover and spine show no easily noticeable damage. Bookseller Inventory # G0030559065I4N10

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Rossiter, John R.; Percy, Larry

Published by McGraw-Hill Inc.,US

ISBN 10: 0071002782 ISBN 13: 9780071002783

Used Hardcover

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From: ThriftBooks - Blue Cloud (Phoenix, AZ, U.S.A.)

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Item Description: McGraw-Hill Inc.,US. Hardcover. Book Condition: Fair. Bookseller Inventory # G0071002782I5N00

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John R. Rossiter; Larry Percy; Editor-Larry Percy

Published by McGraw-Hill Companies (1997)

ISBN 10: 007053943X ISBN 13: 9780070539433

Used Hardcover

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From: Ergodebooks (RICHMOND, TX, U.S.A.)

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Item Description: McGraw-Hill Companies, 1997. Hardcover. Book Condition: Used: Good. Bookseller Inventory # SONG007053943X

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Percy, Larry, Rossiter, John R.

ISBN 10: 0030559065 ISBN 13: 9780030559068

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From: medimops (Berlin, Germany)

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Item Description: Book Condition: good. 590 Gramm. Bookseller Inventory # M00030559065-G

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John R. Rossiter and Larry Percy

Published by McGraw - Hill Book Company, Inc., New York, et al. (1987)

ISBN 10: 0070539073 ISBN 13: 9780070539075

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From: gearbooks (The Bronx, NY, U.S.A.)

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Item Description: McGraw - Hill Book Company, Inc., New York, et al., 1987. Decorative Hardcover. Book Condition: Good. No Jacket. James Handler (Cover Design); Lorinda Morris/Photoquest, Inc. (Photo Research) (illustrator). 649 pp. Solidly bound copy with moderate use. Highlighter markings throughout text and moderate foxing on page edges. No dj. Bookseller Inventory # 4iGe0018

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John R. Rossiter and Larry Percy

Published by McGraw-Hill Inc.,US (1988)

ISBN 10: 0070539081 ISBN 13: 9780070539082

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From: Anybook Ltd. (Lincoln, United Kingdom)

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Item Description: McGraw-Hill Inc.,US, 1988. Book Condition: Fair. This book has soft covers. Ex-library, With usual stamps and markings, In fair condition, suitable as a study copy. Bookseller Inventory # 2973046

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Percy, Larry and John R. Rossiter and Richard Elliott.

Published by OUP (2001)

ISBN 10: 0198782322 ISBN 13: 9780198782322

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From: Cambridge Rare Books (Cambridge, United Kingdom)

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Item Description: OUP, 2001. Paperback. Book Condition: VERY GOOD. 2001. OUP. First. Softback. Book- VG. 9.5x7.5. 288pp. Some colour and b/w photos and illus. Bookseller Inventory # 1737559

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Percy, Larry and John R. Rossiter and Richard Elliott.

Published by OUP (2004)

ISBN 10: 0198782322 ISBN 13: 9780198782322

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From: Cambridge Rare Books (Cambridge, United Kingdom)

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Item Description: OUP, 2004. Paperback. Book Condition: VERY GOOD. 2004. OUP. Third reprint. Softback. Book- VG. 9.5x7.5. 288pp. Some b/w illus. Bookseller Inventory # 1862977

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Rossiter, John R. and Percy, Larry

Published by McGraw Hill (1997)

ISBN 10: 0071146679 ISBN 13: 9780071146678

Used Soft Cover

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From: Tomes of Buxton (Tideswell, United Kingdom)

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Item Description: McGraw Hill, 1997. Soft Cover. Book Condition: Good. Bookseller Inventory # 030459

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John R Rossiter & Larry Percy

Published by McGraw-Hill Book Company, New York - (1987)

ISBN 10: 0070539073 ISBN 13: 9780070539075

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From: Book Orphanage (McCrae, VIC, Australia)

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Item Description: McGraw-Hill Book Company, New York -, 1987. softcover, 6" x 8½" This book presents a completely new approach to the management of advertising and (sales) promotion; although the approach is new, this book covers all the standard, major topics. Questions covered in the eight parts of this book include: What are the purposes of advertising & promotion? How should the manager plan for advertising & promotion? How do advertising & promotion contributed to profit? Should the emphasis be on sales or on competitive market share? How does a target audience differ from market segment, and how is the target audience selected? and many, many more covering target audience action objectives, creative strategy, media strategy, etc. etc. Book in AS NEW condition 650 pages. Bookseller Inventory # 39432

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Rossiter, John R.; Percy, Larry

Published by McGraw-Hill Companies (1997)

ISBN 10: 007053943X ISBN 13: 9780070539433

Used Hardcover

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From: BookStore Independent (Memphis, TN, U.S.A.)

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Item Description: McGraw-Hill Companies, 1997. Hardcover. Book Condition: Used: Good. Bookseller Inventory # 14697995

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Rossiter, John R., Percy, Larry

Published by McGraw-Hill Companies (1997)

ISBN 10: 007053943X ISBN 13: 9780070539433

Used Hardcover

Quantity Available: 2

From: Murray Media (North Miami Beach, FL, U.S.A.)

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Item Description: McGraw-Hill Companies, 1997. Hardcover. Book Condition: Very Good. Great condition with minimal wear, aging, or shelf wear. Bookseller Inventory # P02007053943X

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Rossiter, John R., Percy, Larry

Published by McGraw-Hill Companies (1997)

ISBN 10: 007053943X ISBN 13: 9780070539433

Used Hardcover

Quantity Available: 2

From: Murray Media (North Miami Beach, FL, U.S.A.)

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Item Description: McGraw-Hill Companies, 1997. Hardcover. Book Condition: Like New. Bookseller Inventory # P01007053943X

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Larry Percy; John R. Rossiter

Published by Praeger Publishers (1980)

ISBN 10: 0275916928 ISBN 13: 9780275916923

Used Hardcover

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From: Ergodebooks (RICHMOND, TX, U.S.A.)

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Item Description: Praeger Publishers, 1980. Hardcover. Book Condition: Used: Good. Bookseller Inventory # SONG0275916928

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Rossiter, John R., Percy, Larry

Published by McGraw-Hill Companies (1997)

ISBN 10: 007053943X ISBN 13: 9780070539433

New Hardcover

Quantity Available: 2

From: Murray Media (North Miami Beach, FL, U.S.A.)

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Item Description: McGraw-Hill Companies, 1997. Hardcover. Book Condition: New. Bookseller Inventory # P11007053943X

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Results (1 - 17) of 17