John S Wright and Daniel S Warner (1 results)

Hardback. Condition: Good. No Jacket. First Thus. Part of the Contents include "Introduction, The Advertisiing Quadrangle, The Four Major Groups of Media, The Creation of Advertising, Advertising Planning and Management, Appendix. No Dust Jacket Cream and black cloth hardback with red lettering o front and spine, rubbed edges, covers are marked. Internally, orange endpapers, page edges are grubby otherwise clean tight copy in good condition, 590pp Published 1962 by McGraw Hill Book Company Heavy book therefore ONLY available for sale in the U K Book#06881.…