K Yogesh Kumar (175 results)
Published by Kalyani Publishers
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Published by Kalyani Publishers
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- Hardcover
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Condition: New. pp. ix + 172.
- Hardcover
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Condition: New. pp. ix + 172 Illus.
- Hardcover
Seller: Biblios, frankfurt am main, HESSE, GermanyBiblios
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Condition: New. pp. ix + 172.
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Digital Nations - Smart Cities, Innovation and Sustainability : 16th Ifip Wg 6.11 Conference on E-business, E-services, and E-society, I3e 2017, Delhi, India, November 21-23, 2017, Proceedings
Kar, Arpan Kumar (EDT); Ilavarasan, P. Vigneswara (EDT); Gupta, M. P. (EDT); Dwivedi, Yogesh K. (EDT); Mäntymäki, Matti (EDT)
- Softcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
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Public Administration Reformation : Market Demand from Public Organizations
Dwivedi, Yogesh K. (EDT); Shareef, Mahmud A. (EDT); Pandey, Sanjay K. (EDT); Kumar, Vinod (EDT)
- Softcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
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- Softcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
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- Softcover
Seller: California Books, Miami, FL, U.S.A.California Books
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Digital Nations - Smart Cities, Innovation and Sustainability : 16th Ifip Wg 6.11 Conference on E-business, E-services, and E-society, I3e 2017, Delhi, India, November 21-23, 2017, Proceedings
Kar, Arpan Kumar (EDT); Ilavarasan, P. Vigneswara (EDT); Gupta, M. P. (EDT); Dwivedi, Yogesh K. (EDT); Mäntymäki, Matti (EDT)
- Softcover
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Public Administration Reformation : Market Demand from Public Organizations
Dwivedi, Yogesh K. (EDT); Shareef, Mahmud A. (EDT); Pandey, Sanjay K. (EDT); Kumar, Vinod (EDT)
- Softcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
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Mobile Marketing Channel: Online Consumer Behavior (SpringerBriefs in Business)
Shareef, Mahmud Akhter Akhter; Dwivedi, Yogesh K.; Kumar, Vinod
- Softcover
Seller: California Books, Miami, FL, U.S.A.California Books
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Language: English
Published by Springer International Publishing AG, CH, 2016
- Softcover
Seller: Rarewaves.com USA, London, LONDO, United KingdomRarewaves.com USA
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Paperback. Condition: New. 1st ed. 2016. This book attempts to address, explore, and conceptualize the epistemological paradigms of SMS as an alternative marketing channel or in combination with other existing traditional channels. It promotes a multichannel strategy in the light of synthesized marketing distribution, consumer b…ehavior, and information and communication technology (ICT)-related behavioral theory to develop, establish, and launch a guiding theory and practice for this emerging area. Usage of mobile phones and hand-held wireless devices is growing and diffusing so quickly that 21st century marketing managers find a great potential for this wireless channel to be the most effective media for maintaining a consumer relationship that provides the highest quality service. The emergence of SMS-based direct marketing as a distinct channel or embedded with other channels is characterized by several issues, challenges, barriers, and limitations. This book examines and postulates the following interrelatedissues related to wireless marketing (particularly the SMS-based marketing channel): (i) Consumer behavior for mobile phone SMS - perception, exposure, and attention; (ii) Consumer attitudes toward SMS-based marketing channels; (iii) The scope of SMS to meet consumer service output demands from an online channel; (iv) Consumer selection criteria for mobile phone SMS channel structure; (v) Mobile channel structure as an efficient and effective consumer interaction mode; and (vi) Consumer multichannel behavior. It is important to use the SMS-based mobile channel as a radical tool of interactive marketing and seamless service marketing, as there is the opportunity to maximize, until now, unutilized benefits of this efficient and popular direct marketing channel.
- Softcover
Seller: Majestic Books, Hounslow, United KingdomMajestic Books
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Condition: New. pp. 326.
- Softcover
Seller: Chiron Media, Wallingford, United KingdomChiron Media
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- Softcover
Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
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Public Administration Reformation : Market Demand from Public Organizations
Dwivedi, Yogesh K. (EDT); Shareef, Mahmud A. (EDT); Pandey, Sanjay K. (EDT); Kumar, Vinod (EDT)
- Softcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
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Digital Nations - Smart Cities, Innovation and Sustainability : 16th Ifip Wg 6.11 Conference on E-business, E-services, and E-society, I3e 2017, Delhi, India, November 21-23, 2017, Proceedings
Kar, Arpan Kumar (EDT); Ilavarasan, P. Vigneswara (EDT); Gupta, M. P. (EDT); Dwivedi, Yogesh K. (EDT); Mäntymäki, Matti (EDT)
- Softcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
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Public Administration Reformation (Routledge Critical Studies in Public Management)
Mahmud Shareef, Sanjay K Pandey, Vinod Kumar, Yogesh Dwivedi
- Softcover
Seller: Chiron Media, Wallingford, United KingdomChiron Media
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Mobile Marketing Channel: Online Consumer Behavior (SpringerBriefs in Business)
Mahmud Akhter Akhter Shareef, Yogesh K. Dwivedi, Vinod Kumar
- Softcover
Seller: Chiron Media, Wallingford, United KingdomChiron Media
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Public Administration Reformation : Market Demand from Public Organizations
Dwivedi, Yogesh K. (EDT); Shareef, Mahmud A. (EDT); Pandey, Sanjay K. (EDT); Kumar, Vinod (EDT)
- Softcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
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- Softcover
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrelandKennys Bookshop and Art Galleries Ltd.
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Mobile Marketing Channel: Online Consumer Behavior (SpringerBriefs in Business)
Shareef, Mahmud Akhter Akhter; Dwivedi, Yogesh K.; Kumar, Vinod
- Softcover
Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
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- Softcover
Seller: Books Puddle, New York, NY, U.S.A.Books Puddle
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Condition: New. pp. 326.
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- Softcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
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- Softcover
Seller: THE SAINT BOOKSTORE, Southport, United KingdomTHE SAINT BOOKSTORE
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Digital Nations - Smart Cities, Innovation and Sustainability : 16th Ifip Wg 6.11 Conference on E-business, E-services, and E-society, I3e 2017, Delhi, India, November 21-23, 2017, Proceedings
Kar, Arpan Kumar (EDT); Ilavarasan, P. Vigneswara (EDT); Gupta, M. P. (EDT); Dwivedi, Yogesh K. (EDT); Mäntymäki, Matti (EDT)
- Softcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
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- Softcover
Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
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Mobile Marketing Channel: Online Consumer Behavior (SpringerBriefs in Business)
Shareef, Mahmud Akhter Akhter; Dwivedi, Yogesh K.; Kumar, Vinod
- Softcover
Seller: Books Puddle, New York, NY, U.S.A.Books Puddle
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Condition: New. pp. 132.
- Softcover
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Condition: New. pp. 534.
