Shareef Mahmud (149 results)
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Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
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Seller: BargainBookStores, Grand Rapids, MI, U.S.A.BargainBookStores
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Paperback or Softback. Condition: New. The Prey Gets the Last Laugh. Book.
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Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
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Seller: California Books, Miami, FL, U.S.A.California Books
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Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
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Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
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Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
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US$ 19.31
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Transformational Government through Egov Practice Socio-Economic, Cultural, and Technological Issues
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Seller: Skoob-ebooks, Pontiac, QC, CanadaSkoob-ebooks
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US$ 43.68
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Hardcover. Condition: Very Good. Minor wear only. The pages are clean with no highlighting or writing detected. 30-day returns. Shipments destined outside Canada may be subject to duties in the country where the customer resides.; 174 X 36 X 246 millimeters; 350 pages; R0 s0.
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Public Administration Reformation : Market Demand from Public Organizations
Dwivedi, Yogesh K. (EDT); Shareef, Mahmud A. (EDT); Pandey, Sanjay K. (EDT); Kumar, Vinod (EDT)
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Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
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Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
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Public Administration Reformation : Market Demand from Public Organizations
Dwivedi, Yogesh K. (EDT); Shareef, Mahmud A. (EDT); Pandey, Sanjay K. (EDT); Kumar, Vinod (EDT)
- Softcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
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US$ 69.22
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Mobile Marketing Channel: Online Consumer Behavior (SpringerBriefs in Business)
Shareef, Mahmud Akhter Akhter; Dwivedi, Yogesh K.; Kumar, Vinod
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Seller: California Books, Miami, FL, U.S.A.California Books
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US$ 74.00
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Language: English
Published by Springer International Publishing AG, CH, 2016
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Seller: Rarewaves.com USA, London, LONDO, United KingdomRarewaves.com USA
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US$ 80.11
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Paperback. Condition: New. 1st ed. 2016. This book attempts to address, explore, and conceptualize the epistemological paradigms of SMS as an alternative marketing channel or in combination with other existing traditional channels. It promotes a multichannel strategy in the light of synthesized marketing distribution, consumer b…ehavior, and information and communication technology (ICT)-related behavioral theory to develop, establish, and launch a guiding theory and practice for this emerging area. Usage of mobile phones and hand-held wireless devices is growing and diffusing so quickly that 21st century marketing managers find a great potential for this wireless channel to be the most effective media for maintaining a consumer relationship that provides the highest quality service. The emergence of SMS-based direct marketing as a distinct channel or embedded with other channels is characterized by several issues, challenges, barriers, and limitations. This book examines and postulates the following interrelatedissues related to wireless marketing (particularly the SMS-based marketing channel): (i) Consumer behavior for mobile phone SMS - perception, exposure, and attention; (ii) Consumer attitudes toward SMS-based marketing channels; (iii) The scope of SMS to meet consumer service output demands from an online channel; (iv) Consumer selection criteria for mobile phone SMS channel structure; (v) Mobile channel structure as an efficient and effective consumer interaction mode; and (vi) Consumer multichannel behavior. It is important to use the SMS-based mobile channel as a radical tool of interactive marketing and seamless service marketing, as there is the opportunity to maximize, until now, unutilized benefits of this efficient and popular direct marketing channel.
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Seller: Basi6 International, Irving, TX, U.S.A.Basi6 International
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US$ 82.00
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Condition: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service.
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Seller: Majestic Books, Hounslow, United KingdomMajestic Books
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US$ 75.01
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Condition: New. pp. 326.
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Seller: PBShop.store US, Wood Dale, IL, U.S.A.PBShop.store US
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US$ 20.16
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PAP. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
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Seller: Basi6 International, Irving, TX, U.S.A.Basi6 International
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Public Administration Reformation : Market Demand from Public Organizations
Dwivedi, Yogesh K. (EDT); Shareef, Mahmud A. (EDT); Pandey, Sanjay K. (EDT); Kumar, Vinod (EDT)
- Softcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
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US$ 68.97
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Public Administration Reformation (Routledge Critical Studies in Public Management)
Mahmud Shareef, Sanjay K Pandey, Vinod Kumar, Yogesh Dwivedi
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Seller: Chiron Media, Wallingford, United KingdomChiron Media
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US$ 71.80
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Paperback. Condition: New.
Mobile Marketing Channel: Online Consumer Behavior (SpringerBriefs in Business)
Mahmud Akhter Akhter Shareef, Yogesh K. Dwivedi, Vinod Kumar
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Seller: Chiron Media, Wallingford, United KingdomChiron Media
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US$ 72.15
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Paperback. Condition: New.
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Public Administration Reformation : Market Demand from Public Organizations
Dwivedi, Yogesh K. (EDT); Shareef, Mahmud A. (EDT); Pandey, Sanjay K. (EDT); Kumar, Vinod (EDT)
- Softcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
Contact seller5-star sellerCondition: Used - As new
US$ 73.33
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Condition: As New. Unread book in perfect condition.
Mobile Marketing Channel: Online Consumer Behavior (SpringerBriefs in Business)
Shareef, Mahmud Akhter Akhter; Dwivedi, Yogesh K.; Kumar, Vinod
- Softcover
Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
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US$ 76.55
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Condition: New. In.
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Seller: Books Puddle, New York, NY, U.S.A.Books Puddle
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US$ 89.28
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Condition: New. pp. 326.
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Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
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US$ 75.55
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Seller: THE SAINT BOOKSTORE, Southport, United KingdomTHE SAINT BOOKSTORE
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US$ 72.66
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Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days.
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Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
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US$ 80.58
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Condition: New. In.
Mobile Marketing Channel: Online Consumer Behavior (SpringerBriefs in Business)
Shareef, Mahmud Akhter Akhter; Dwivedi, Yogesh K.; Kumar, Vinod
- Softcover
Seller: Books Puddle, New York, NY, U.S.A.Books Puddle
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US$ 94.03
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Condition: New. pp. 132.
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Seller: Biblios, frankfurt am main, HESSE, GermanyBiblios
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US$ 92.18
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Condition: New. pp. 326.
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Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrelandKennys Bookshop and Art Galleries Ltd.
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US$ 93.26
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Condition: New.
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Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
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US$ 96.39
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Paperback. Condition: Brand New. 132 pages. 9.00x6.00x0.40 inches. In Stock.
