Larche Paul (16 results)
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Seller: BargainBookStores, Grand Rapids, MI, U.S.A.BargainBookStores
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Paperback or Softback. Condition: New. The Divided Brain. Book.
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Seller: Rarewaves USA, OSWEGO, IL, U.S.A.Rarewaves USA
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Seller: California Books, Miami, FL, U.S.A.California Books
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Seller: PBShop.store US, Wood Dale, IL, U.S.A.PBShop.store US
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PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
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Seller: PBShop.store UK, Fairford, GLOS, United KingdomPBShop.store UK
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PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
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Seller: Rarewaves.com USA, London, LONDO, United KingdomRarewaves.com USA
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Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
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Paperback. Condition: Brand New. 282 pages. 5.00x0.64x8.00 inches. In Stock.
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Seller: Rarewaves USA United, OSWEGO, IL, U.S.A.Rarewaves USA United
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Seller: Rarewaves.com UK, London, United KingdomRarewaves.com UK
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Paperback. Condition: New.
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Seller: Majestic Books, Hounslow, United KingdomMajestic Books
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Seller: Books Puddle, New York, NY, U.S.A.Books Puddle
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Condition: New. Print on Demand.
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Seller: Biblios, frankfurt am main, HESSE, GermanyBiblios
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Seller: THE SAINT BOOKSTORE, Southport, United KingdomTHE SAINT BOOKSTORE
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Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.
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Seller: CitiRetail, Stevenage, United KingdomCitiRetail
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US$ 23.60
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Paperback. Condition: new. Paperback. Decoding How We ThinkThis isn't just a book about branding-it's a guide to the hidden operating system behind human behaviour.The Divided Brain introduces a simple yet powerful metaphor rooted in neuroscience: our minds are driven by two distinct but interlocking systems-the fast, emotional…Old Brain and the slower, rational New Brain. Every decision your customers make, every instinct your team follows, and every reaction you encounter in a negotiation or pitch stems from the constant tension between these two mental gears.Once you learn to spot which brain is in control, the fog lifts. What once seemed irrational becomes understandable. Sudden client reversals, hesitations in sales calls, or why one brand sticks while another flops-it all starts to make sense.Blending behavioural science with decades of real-world brand strategy, this book offers a practical lens for decoding people-not in theory, but in boardrooms, campaigns, workshops, and high-stakes conversations. Whether you're building a business, leading a team, or trying to craft messages that move people, you'll learn how to speak to the deeper instincts that actually drive decisions-because logic alone rarely wins hearts or wallets.By the final chapter, you won't just understand how the brain works-you'll be using that insight to lead smarter, connect deeper, and build brands that truly resonate. The Divided Brain is your field guide to what really moves people. If you've ever tried to make sense of what doesn't make sense, start here. The Divided Brain explains how people really make decisions using a simple neuroscience-inspired metaphor. By understanding the fast, emotional Old Brain and the slower, rational New Brain, readers learn why logic fails. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.
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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
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US$ 24.57
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Decoding How We ThinkThis isn't just a book about branding-it's a guide to the hidden operating system behind human behaviour.The Divided Brain introduces a simple yet powerful metaphor rooted in neuroscience: our minds are driven by two… distinct but interlocking systems-the fast, emotional Old Brain and the slower, rational New Brain. Every decision your customers make, every instinct your team follows, and every reaction you encounter in a negotiation or pitch stems from the constant tension between these two mental gears.Once you learn to spot which brain is in control, the fog lifts. What once seemed irrational becomes understandable. Sudden client reversals, hesitations in sales calls, or why one brand sticks while another flops-it all starts to make sense.Blending behavioural science with decades of real-world brand strategy, this book offers a practical lens for decoding people-not in theory, but in boardrooms, campaigns, workshops, and high-stakes conversations. Whether you're building a business, leading a team, or trying to craft messages that move people, you'll learn how to speak to the deeper instincts that actually drive decisions-because logic alone rarely wins hearts or wallets.By the final chapter, you won't just understand how the brain works-you'll be using that insight to lead smarter, connect deeper, and build brands that truly resonate. The Divided Brain is your field guide to what really moves people. If you've ever tried to make sense of what doesn't make sense, start here.
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Seller: preigu, Osnabrück, Germanypreigu
Contact seller5-star sellerCondition: New
US$ 22.81
US$ 80.74 shippingShips from Germany to U.S.A.Quantity: 5 available
Taschenbuch. Condition: Neu. The Divided Brain | Paul Larche | Taschenbuch | Englisch | 2025 | Larche Communications Inc. | EAN 9781069411006 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.
