Lasswell Harold D (601 results)

paperback. Condition: Good. Used - Good: Item may have cosmetic defects (marks, wears, cuts, bends, crushes) on the cover, spine, pages or dust cover. Pages may include limited notes and highlighting. May be a former library book. Shrink wrap, dust covers, or boxed set case may be missing. Item may be missing bundled media, access codes, and/or accessories.…

hardcover. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.

Paperback. Condition: Good. 2013 Reprint of 1938 Edition. Full facsimile of the original edition, not reproduced with Optical Recognition Software. Harold Lasswell (1902-1978) was a prominent scholar in the area of propaganda research. He focused on conducting both quantitative and qualitative analyses of propaganda, understanding the content of propaganda, and discovering the effect of propaganda on the mass audience. Lasswell is credited with creating the mass communication procedure of content analysis. Lasswell maintained that a content analysis should take into account the frequency with which certain symbols appear in a message, the direction in which the symbols try to persuade the audience's opinion, and the intensity of the symbols used. By understanding the content of the message, Lasswell sought to achieve the goal of understanding the stream of influence that runs from control to content and from content to audience. Lasswell's most well-known content analyses were an examination of the propaganda content during World War One and Two. In Propaganda Technique in the World War, ' Lasswell examined propaganda techniques through a content analysis, and came to some striking conclusions. Lasswell was similar to Ellul, in that he showed that the content of war propaganda had to be pervasive in all aspects of the citizen's life in order to be effective. Furthermore, Lasswell sought to demonstrate that as more people were reached by this propaganda, the war effort would become more effective. Aside from understanding the content of propaganda, Lasswell was also interested in how propaganda could shape public opinion. This dealt primarily with understanding the effects of the media. Lasswell was particularly interested in examining the effects of the media in creating public opinion within a democratic system.…

Condition: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Paperback. Condition: Good. First published in 1930, this classic study of personality types remains vital for the understanding of contemporary public figures. Lasswell's pioneering application of the concepts of clinical psychology to the understanding of powerbrokers in politics, business, and even the church offers insights into the careers of leaders as diverse as Adolf Hitler and Richard Nixon.…

Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Condition: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Condition: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Condition: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Trade Paperback. Condition: Used - Acceptable. Shelf and spine wear -- reader's copy.

Paperback. Condition: Very Good. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Paperback. Condition: Good. 2013 Reprint of 1938 Edition. Full facsimile of the original edition, not reproduced with Optical Recognition Software. Harold Lasswell (1902-1978) was a prominent scholar in the area of propaganda research. He focused on conducting both quantitative and qualitative analyses of propaganda, understanding the content of propaganda, and discovering the effect of propaganda on the mass audience. Lasswell is credited with creating the mass communication procedure of content analysis. Lasswell maintained that a content analysis should take into account the frequency with which certain symbols appear in a message, the direction in which the symbols try to persuade the audience's opinion, and the intensity of the symbols used. By understanding the content of the message, Lasswell sought to achieve the goal of understanding the stream of influence that runs from control to content and from content to audience. Lasswell's most well-known content analyses were an examination of the propaganda content during World War One and Two. In Propaganda Technique in the World War, ' Lasswell examined propaganda techniques through a content analysis, and came to some striking conclusions. Lasswell was similar to Ellul, in that he showed that the content of war propaganda had to be pervasive in all aspects of the citizen's life in order to be effective. Furthermore, Lasswell sought to demonstrate that as more people were reached by this propaganda, the war effort would become more effective. Aside from understanding the content of propaganda, Lasswell was also interested in how propaganda could shape public opinion. This dealt primarily with understanding the effects of the media. Lasswell was particularly interested in examining the effects of the media in creating public opinion within a democratic system.…

Paperback. Condition: Good. First published in 1930, this classic study of personality types remains vital for the understanding of contemporary public figures. Lasswell's pioneering application of the concepts of clinical psychology to the understanding of powerbrokers in politics, business, and even the church offers insights into the careers of leaders as diverse as Adolf Hitler and Richard Nixon.…

Cloth. Condition: Fine. Dust Jacket Condition: Good+. Faint shelf wear only to FINE hard cover. GOOD+ clipped DJ in mylar cover has light rubbing and edge wear, small chip at spine head and tail, faint sunning at spine.

Cloth. Condition: Near Fine. Dust Jacket Condition: Near Fine. NEAR FINE hard cover has faint shelf wear, lightly tapped lower corners, and light just staining to top edge. NEAR FINE clipped DJ in mylar cover has light rubbing and edge wear.

Hardcover. Condition: Good. Dust Jacket Condition: Good. Clean, light wear, remainder mark on the top edge, binding firm, pages and endpapers unmarked. Not ex-library, no stickers. Ships in a box.

Condition: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Condition: New.

Paperback or Softback. Condition: New. Psychopathology and Politics. Book.

Condition: Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.

Condition: As New. Unread book in perfect condition.

Paperback or Softback. Condition: New. Propaganda Technique in the World War. Book.

Condition: New.

Paperback. Condition: New.

Soft cover. Condition: Very Good. First MIT Paperback Edition. The book has some surface wear.

Condition: good. A copy that has been read, remains in good condition. All pages are intact, and the cover is intact. The spine and cover show signs of wear. Pages can include notes and highlighting and show signs of wear, and the copy can include "From the library of" labels or previous owner inscriptions. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships via media mail.…

Condition: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Paperback. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Condition: Fair. No Jacket. Missing dust jacket; Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.