Leeflang Peter Samuel (1 results)
Language: German
Published by Paderborn ; München ; Wien ; Zürich : Schöningh, 2011
- Softcover
Seller: Borkert, Schwarz und Zerfaß GbR, Berlin, GermanyBorkert, Schwarz und Zerfaß GbR
Contact seller5-star sellerCondition: Used - Fine
US$ 8.24
US$ 45.71 shippingShips from Germany to U.S.A.Quantity: 1 available
kart. Condition: Sehr gut. 44 S. ; 24 cm; Sehr gutes Ex. - Englisch. - INHALT : Introduction ---- Marketing paradigms and Marketing's orientation ---- Marketing and the firm: organisation ---- Knowledge generation as a basis for operationalization ---- Specific knowledge ---- Generalizable knowledge ---- Data collection as a bas…is for operationalization ---- Model-based decision making ---- Brief review ---- Important developments in the past decade (2000-2010) ---- Applications ---- Methodologies ---- Conclusion and discussion ---- Remarks ---- References. ISBN 9783506773494 Sprache: Deutsch Gewicht in Gramm: 117.
