Language: English
Published by University of Chicago Press, 2012
ISBN 10: 0226491498 ISBN 13: 9780226491493
Seller: Murphy-Brookfield Books, Iowa City SE, IA, U.S.A.
Hardcover. Condition: Fine. Dust Jacket Condition: Fine. clean, unmarked copy.
Language: English
Published by University of Chicago Press, 2019
ISBN 10: 022666015X ISBN 13: 9780226660158
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Paperback. Condition: Good. Good - Bumped and creased book with tears to the extremities, but not affecting the text block, may have remainder mark or previous owner's name - GOOD PAPERBACK Standard-sized.
Language: English
Published by German Historical Institute, United Kingdom, 2014
Seller: Winghale Books, South Kelsey, LINCS, United Kingdom
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Add to basketSoft cover. Condition: As New. 182 pages. Clean almost new book in soft card covers (More Atlantic Crossings? European Voices in the Post Atlantic Community - Bulletin of the German Historical Institute, supplement 10 - 2014).
Published by German Historical Institute, 2014
Seller: Shadow Books, Norwich, United Kingdom
First Edition
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Add to basketSoft cover. Condition: Fine. First Edition. Impeccable Paperback.
Language: English
Published by University of Chicago Press, 2012
ISBN 10: 0226491498 ISBN 13: 9780226491493
Seller: Midtown Scholar Bookstore, Harrisburg, PA, U.S.A.
Hardcover. Condition: Good. HARDCOVER Good - Bumped and creased book with tears to the extremities, but not affecting the text block, may have remainder mark or previous owner's name - GOOD Standard-sized.
Language: English
Published by Center for Art, Design and Visual Culture, UMBC, 2020
ISBN 10: 0960088504 ISBN 13: 9780960088508
Hardcover. Condition: New.
Condition: As New. Unread book in perfect condition.
Condition: New.
Condition: New.
Paperback. Condition: New.
Language: English
Published by University of Chicago Press, 2019
ISBN 10: 022666015X ISBN 13: 9780226660158
Seller: Brook Bookstore On Demand, Napoli, NA, Italy
Condition: new.
Language: English
Published by University of Chicago Press, 2019
ISBN 10: 022666015X ISBN 13: 9780226660158
Seller: GreatBookPrices, Columbia, MD, U.S.A.
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Language: English
Published by University of Chicago Press, 2019
ISBN 10: 022666015X ISBN 13: 9780226660158
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: As New. Unread book in perfect condition.
Language: English
Published by The University of Chicago Press, 2019
ISBN 10: 022666015X ISBN 13: 9780226660158
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
Language: English
Published by The University of Chicago Press, US, 2019
ISBN 10: 022666015X ISBN 13: 9780226660158
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
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Add to basketPaperback. Condition: New. Forever immortalized in the television series Mad Men, the mid-twentieth century marketing world influenced nearly every aspect of American culture--music, literature, politics, economics, consumerism, race relations, gender, and more. In Engineered to Sell, Jan Logemann traces the transnational careers of consumer engineers in advertising, market research and commercial design who transformed capitalism, from the 1930s through the 1960s. He argues that the history of marketing consumer goods is not a story of American exceptionalism. Instead, the careers of immigrants point to the limits of the "Americanization" paradigm. First, Logemann explains the rise of a dynamic world of goods by emphasizing changes in marketing approaches increasingly tailored to consumers. Second, he looks at how and why consumer engineering was shaped by transatlantic exchanges. From Austrian psychologists and little-known social scientists to the illustrious Bauhaus artists, the migr s at the center of this story illustrate the vibrant cultural and commercial connections between metropolitan centers: Vienna and New York; Paris and Chicago; Berlin and San Francisco. These mid-century consumer engineers crossed national and disciplinary boundaries not only within arts and academia but also between governments, corporate actors, and social reform movements. By focusing on the transnational lives of migr consumer researchers, marketers, and designers, Engineered to Sell details the processes of cultural translation and adaptation that mark both the mid-century transformation of American marketing and the subsequent European shift to "American" consumer capitalism.
Language: English
Published by The University of Chicago Press, 2019
ISBN 10: 022666015X ISBN 13: 9780226660158
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
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Language: English
Published by University of Chicago Press, 2019
ISBN 10: 022666015X ISBN 13: 9780226660158
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
Condition: New. 2019. Paperback. . . . . .
Language: English
Published by Washington DC, German Historical Institute, 2014
Seller: Antiquariat Bookfarm, Löbnitz, Germany
Softcover. 182 S. r03671 Ex-library with stamp and library-signature in good condition, some traces of use. Ehemaliges Bibliotheksexemplar mit entprechenden Merkmalen in gutem Zustand. Sprache: Englisch Gewicht in Gramm: 550.
Language: German
Published by Walter de Gruyter 8/22/2022, 2022
ISBN 10: 3110468786 ISBN 13: 9783110468786
Seller: BargainBookStores, Grand Rapids, MI, U.S.A.
Paperback or Softback. Condition: New. Konsumgeschichte. Book.
Language: English
Published by University of Chicago Press, 2019
ISBN 10: 022666015X ISBN 13: 9780226660158
Seller: Majestic Books, Hounslow, United Kingdom
Condition: New. pp. 352.
Language: English
Published by University of Chicago Press, 2019
ISBN 10: 022666015X ISBN 13: 9780226660158
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Language: English
Published by The University of Chicago Press, 2019
ISBN 10: 022666015X ISBN 13: 9780226660158
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Paperback. Condition: new. Paperback. The mid-twentieth-century marketing world influenced nearly every aspect of American culturemusic, literature, politics, economics, consumerism, race relations, gender, and more. In Engineered to Sell, Jan L. Logemann traces the transnational careers of consumer engineers in advertising, market research, and commercial design who transformed capitalism from the 1930s through the 1960s. He argues that the history of marketing consumer goods is not a story of American exceptionalism. Instead, the careers of immigrants point to the limits of the Americanization paradigm. Logemann explains the rise of a dynamic world of goods and examines how and why consumer engineering was shaped by transatlantic exchanges. From Austrian psychologists and little-known social scientists to the illustrious Bauhaus artists, the emigres at the center of this story illustrate the vibrant cultural and commercial connections between metropolitan centers: Vienna and New York; Paris and Chicago; Berlin and San Francisco. By focusing on the transnational lives of emigre consumer researchers, marketers, and designers, Engineered to Sell details the processes of cultural translation and adaptation that mark both the midcentury transformation of American marketing and the subsequent European shift to American consumer capitalism. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Language: English
Published by University of Chicago press, 2012
ISBN 10: 0226491498 ISBN 13: 9780226491493
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Condition: New. Brand New.
Language: English
Published by University of Chicago Press 2019-11-20, 2019
ISBN 10: 022666015X ISBN 13: 9780226660158
Seller: Chiron Media, Wallingford, United Kingdom
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Add to basketPaperback. Condition: New.
Language: English
Published by University of Chicago Press, 2019
ISBN 10: 022666015X ISBN 13: 9780226660158
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
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Language: English
Published by Taylor & Francis Group, 2018
ISBN 10: 1138379271 ISBN 13: 9781138379275
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Seller: Revaluation Books, Exeter, United Kingdom
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Add to basketPaperback. Condition: Brand New. 371 pages. 9.00x6.00x1.00 inches. In Stock.
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Condition: New.
Language: English
Published by Taylor & Francis Group, 2018
ISBN 10: 1138379271 ISBN 13: 9781138379275
Seller: Majestic Books, Hounslow, United Kingdom
Condition: New.
Language: English
Published by University of Chicago Press, 2013
ISBN 10: 0226491498 ISBN 13: 9780226491493
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000.