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M. Jayalakshmi

Published by Firewall/Laxmi Publications (P) Ltd., New Delhi (2007)

ISBN 10: 8131800202 ISBN 13: 9788131800201

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Item Description: Firewall/Laxmi Publications (P) Ltd., New Delhi, 2007. N.A. Book Condition: New. First. 126pp. Bookseller Inventory # 234354

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Jayalakshmi M. Nair,Mily Jashank

Published by Ane Books Pvt. Ltd. 0

ISBN 10: 9382127844 ISBN 13: 9789382127840

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Item Description: Ane Books Pvt. Ltd. 0. Softcover. Book Condition: New. Written in consonance with the latest syllabi prescribed by the MSBTE, the book attempts to cover the basic concepts in Physics. Though primarily meant to be a textbook for the Diploma Engineering students, the book will also serve as a reference for engineers, researchers and teachers alike. Keeping in mind the requirements of the students, the book will lay a strong foundation of physics which the students can apply in different branches of Engineering. Each chapter has included several examples and numericals that would clarify the concepts adequately. Review questions with unsolved numerical have been included so that the students can reinforce what has been already learnt. Learning objectives has been included at the beginning of each chapter and also recaps the important points at the end to improve the cognitive skills of students. Printed Pages: 166. Bookseller Inventory # 85282

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Jayalakshmi M. Nair,Mily Jashank

Published by Ane Books Pvt. Ltd. 0

ISBN 10: 9382127844 ISBN 13: 9789382127840

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Item Description: Ane Books Pvt. Ltd. 0. Softcover. Book Condition: New. Written in consonance with the latest syllabi prescribed by the MSBTE, the book attempts to cover the basic concepts in Physics. Though primarily meant to be a textbook for the Diploma Engineering students, the book will also serve as a reference for engineers, researchers and teachers alike. Keeping in mind the requirements of the students, the book will lay a strong foundation of physics which the students can apply in different branches of Engineering. Each chapter has included several examples and numericals that would clarify the concepts adequately. Review questions with unsolved numerical have been included so that the students can reinforce what has been already learnt. Learning objectives has been included at the beginning of each chapter and also recaps the important points at the end to improve the cognitive skills of students. Printed Pages: 166. Bookseller Inventory # 85282

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Jayalakshmi M. Nair,Mily Jashank

Published by Ane Books Pvt. Ltd. 0

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Item Description: Ane Books Pvt. Ltd. 0. Softcover. Book Condition: New. Written in consonance with the latest syllabi prescribed by the MSBTE, the book attempts to cover the basic concepts in Physics. Though primarily meant to be a textbook for the Diploma Engineering students, the book will also serve as a reference for engineers, researchers and teachers alike. Keeping in mind the requirements of the students, the book will lay a strong foundation of physics which the students can apply in different branches of Engineering. Each chapter has included several examples and numericals that would clarify the concepts adequately. Review questions with unsolved numerical have been included so that the students can reinforce what has been already learnt. Learning objectives has been included at the beginning of each chapter and also recaps the important points at the end to improve the cognitive skills of students. Printed Pages: 166. Bookseller Inventory # 85282

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P A Reddy and M Jayalakshmi

Published by Classical

ISBN 10: 8170543754 ISBN 13: 9788170543756

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Item Description: Classical. Book Condition: As New. Contents: Foreword. Preface. 1. Introduction. 2. Review of literature. 3. Statement of the problem, objectives and hypothesis. 4. Method of investigation. 5. Analysis and interpretation of data. 6. Summary and conclusion. Bibliography. Annexure. The success of all the developmental programme initiated for the development of women viz. education, health, small family norm, nutrition, TRYSEM, DWCRA, NREP, RLEGP, ARWSP, ICDS, awareness generation programmes, etc. depends on their active involvement and participation. Effective implementation of these programmes will go in a long way in the removal of social disabilities and inequality faced by the women. Present study is formulated to measure the extent of exposure of women to these selected agencies of mass media viz. T.V., Cinema, Radio, Newspaper and advertisement to find out the association between their personal characteristics and extent of exposure and the influence of the personal characteristics on their exposure to the mass media. 81 pp. Bookseller Inventory # 50067

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K. Rajeswari, T. Palaneeswari and M. Jayalakshmi

Published by Himalaya Publishing House (2010)

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Item Description: Himalaya Publishing House, 2010. Contents Foreword Preface List of Contributors Part-I Social Sciences Research-An Overview 1 What We Know and We Know About Melarkode P  Subramanian 2 Trends in Business ResearchS M Chockailngam 3 Selection and Formulation of a Research Problem-In Commerce & ManagementB  Mohan 4 How to Draft a Good Research Proposal K Sasi Kumar 5 Towards Vibrant Research D Sasireka 6 Overview of Data Analysis M Somasekaran Pillai Part-II The Research Process And Techniques Of Analysis 7 Basics and Imperatives in Guiding ResearchesV Bharathi Ramani 8 Role of Research in the Changing Global Scenario K Rajeswari 9 Effective Thesis Writing P Sundara Pandian and R Shobana Devi 10 Application of Statistical Techniques in Research T Palaneeswari 11 Chi-Square Analaysis of Handloom Customers on Rebate Scheme in Madurai District K Jeyakodi and  R Rajeswari 12 Application of Garrett Ranking in EXCEL P Karuppasamy 13 Application of ANOVA Technique in EXCE R Periasamy 14 Use of Modelling Techniques in Social Science ResearchA A Magesan 15 Growth of small Scale Industries SSIs at the District State and National Level-Kruskal Wallis Test K Navaneethakrishnan and  S Jeyakumar 16 Comparison of Profitability Performance of Urban Co-Operative Banks in India and Scheduled Commercial Banks in India-Application of Median Test M Selvakumar M Nagalakshmi and R Anthanalakshmi Part-III Areas Of Research Marketing 17 A Study on Greeting Card Industry in Sivakasi M Jayalakshmi and  K Sounthara Priya 18 A Study on Constraints in Marketing of Edible Oil Seeds in Virudhunagar District S Banumathy and J Mahamayi  19 The Scope of Vanilla Cultivation in Kanyakumari District V Darling Selvi and  S Mariammal 20 Marketing of Coconuts by the Coconut Growers in Kanyakumari DistrictN Indira 21 A Study of Timber Marketing in Sivakasi R JayaramR Jeya Raja Rajeswari and S Inbarasi 22 Tourism Marketing for Tourism Development Rathika and Sweetlin Subi 23 Marketing of Banking Products-A Comparative Study on Public & Private Sector Banks in Madurai R M Nagammai and S Nageswari 24 Customers Attitude Towards Mobile Phone Services in Sivakasi R Jeyalakshmi and T Palaneeswari 25 Consumers Behaviour & Factors Influencing the Brand Preference of  RefrigeratorN Rajathilagam 26 A Study on Customers Attitude Towards Organised Retailing with Special Reference to Departmental Stores in SivakasiC Anitha Services 27 An Analysis of Non-performing Assets in Tamilnad Mercantile Bank ltdRajapalayam A Joseph Xavier and P Selvaganeshavalli 28 Attitude of Employees Towards Information Technology Services In Bank in Virudhunagar District A Rama  and A Aruna Devi 29 Attitude of Customers Towards ATM Services in SatturP Natesan V Chitra and B Mariammal 30 A Study on Customer Services of Commercial Banks in Virudhunagar District Tamil NaduS Jeyakumar and  A Subbiah 31 Factors Influencing The Purchase of LIC Products by Policyholders An Analytical Study M Gurupandi 32 Analysis of Business Performance of LIC of India at Virudhunagar Branch V Karthihaiselvi and S Banumathy 33 A Study on Awareness Towards Private Life Insurance Companies in Rural AreasN Sankara Gomathi 34 A Study on the Performance of Reliance Mutual Funds-With Special Reference to Equity FundsS Priya and R Rathika 35 Role of Agents in Marketing Fire Insurance F Sweetlyn Joy Christy 36 Attitude of Patients Towards the Primary Health Centres in M Pudupatti Block SivakasiM Jayalakshmi and  K Kavitha 37 Growth and Trend of Wind Mills in Tamil Nadu Murugan 38 SCM Practices in Higher Education Institutions with Special Reference to Engineering Colleges in Tamil NaduS Franklin John M Jegadeeswari and J Kandaleena Jeba   39 Role of Authorised Dealers in Indian Foreign Exchange Market-A Study With Special Reference to SivakasiS Grahalakshmi 40 Services Marketing Hospital Management with Special Reference to Theni Nattathi Kshatiyakula Hindu Nadargal Uravinmurai Hospital ThenA Jeyalakshmi Other Areas 41 Assessment of Entrepreneurial Skills of Women College. Bookseller Inventory # 87711

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S. Banumathy and M. Jayalakshmi

Published by Himalaya Publishing House (2010)

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Item Description: Himalaya Publishing House, 2010. Contents Chapter-I-Retail Marketing-An Overview Chapter-II-Retail Consumer Chapter-III-Retail Merchandising Chapter-IV-Retail Pricing Chapter-V-Retail Location Strategies Chapter-VI-Retail Organisation Chapter-VII-Retail Store Layout and Design Chapter-VIII-Retail Logistics Chapter-IX-Supply Chain Management Chapter-X-Retail Promotion Strategies Chapter-XI-Case Study  In recent years Retailing has become one of the important thrust areas of Commerce and Management attracting the attention of the academicians Many books are available on Retail Marketing Management but books on Retail Marketing are very limited Hence by concentrating on the various core aspects of marketing and developing the suitability of these marketing concepts for the modern retail marketing performance the chapters in the book has been developed in an orderly fashion under eleven chapter headingsOrganized and unorganized retailing development in India is very much different from that of the developed countries Customers are first introduced to the product at the retail store Organisations sell their products and services through these retail outlets and get feedback on the performance of their products and customers expectations about them Retail stores serve as a communication hubs for customers Point of Sale POS and Point of Purchase POP advertisement in retail stores transmit information to the customers Hence the role of retailing in marketing is very significantRetailing which forms an integral part of the marketing mix includes elements like Product Price Promotion Place People and Presentation Here place related to the distribution and availability of products in various locations Thus in retail marketing we concentrate on 6P s In retail marketing as a Course the learners are expected to know about the 6Ps namelyProduct and Merchandise Management Product Retail Consumer People Retail Pricing Price Retail location Planning Design and Layout Presentation Retail Channels Place Retail Promotion and Communication Promotion These 6Ps are presented in nine chapters from chapter two to chapter ten In the first chapter basic issues of retail marketing are explained and finally in chapter eleven three real industry case studies are attached The case studies are given for the learners to analyse from various angles of retail marketing concepts More case studies can be presented by learners in the form of seminars and class room group discussion The text is prepared with simple language so that even undergraduate and certificate course learners can use this book To give a clear picture about the retail sector suitable southern side retail store examples are given in the text Latest developments are included by downloading from various websites side referring current retail marketing journals Review questions at the end of each chapter is developed to suit the question pattern adopted in the southern Universities so that the learners can have better understanding of the subject and quick revision for examination purpose    187 pp. Bookseller Inventory # 87719

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S. Banumathy & M. Jayalakshmi

Published by Himalaya Publishing House Pvt. Ltd.

ISBN 10: 9350248867 ISBN 13: 9789350248867

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Item Description: Himalaya Publishing House Pvt. Ltd. Hardcover. Book Condition: New. Bookseller Inventory # HPH-9789350248867

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S. Banumathy & M. Jayalakshmi

Published by Himalaya Publishing House Pvt. Ltd.

ISBN 10: 9350248867 ISBN 13: 9789350248867

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Item Description: Himalaya Publishing House Pvt. Ltd. Hardcover. Book Condition: New. Bookseller Inventory # HPH-9789350248867

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S. Jayalakshmi, M. Gupta

Published by Springer 2015-03-23 (2015)

ISBN 10: 3319150154 ISBN 13: 9783319150154

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Item Description: Springer 2015-03-23, 2015. Book Condition: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Bookseller Inventory # NU-LBR-01528423

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Jayalakshmi, S./ Gupta, M.

Published by Springer Verlag (2015)

ISBN 10: 3319150154 ISBN 13: 9783319150154

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Item Description: Springer Verlag, 2015. Paperback. Book Condition: Brand New. 112 pages. 9.00x6.00x0.25 inches. In Stock. Bookseller Inventory # __3319150154

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S. Jayalakshmi, M. Gupta

Published by Springer International Publishing 2015-02-25, Berlin (2015)

ISBN 10: 3319150154 ISBN 13: 9783319150154

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Item Description: Springer International Publishing 2015-02-25, Berlin, 2015. paperback. Book Condition: New. Bookseller Inventory # 9783319150154

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S. Jayalakshmi; M. Gupta

Published by Springer (2015)

ISBN 10: 3319150154 ISBN 13: 9783319150154

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Item Description: Springer, 2015. Paperback. Book Condition: New. book. Bookseller Inventory # M3319150154

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S. Jayalakshmi; M. Gupta

Published by Springer (2015)

ISBN 10: 3319150154 ISBN 13: 9783319150154

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Item Description: Springer, 2015. Book Condition: New. Bookseller Inventory # L9783319150154

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S. Jayalakshmi, M. Gupta

Published by Springer International Publishing AG, Switzerland (2015)

ISBN 10: 3319150154 ISBN 13: 9783319150154

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Item Description: Springer International Publishing AG, Switzerland, 2015. Paperback. Book Condition: New. 2015 ed.. Language: English . Brand New Book ***** Print on Demand *****.This book presents cutting-edge research on the design and development of novel, advanced high-strength, light-weight materials via the incorporation of novel reinforcements, namely, metallic amorphous alloys/bulk metallic glasses (BMG), in light metal matrix composites (LMMCs) based on Al and Mg. The book begins with an introduction to conventional ceramic reinforced light metal matrix composites, along with the major drawbacks which limit their application. Metallic amorphous alloys/Bulk Metallic Glasses (BMG) are new class of metallic materials that are distinctly differently from conventional metals/alloys in terms of their structure and thermal behavior, and exhibit extremely high strength (1 to 2 GPa) and large elastic strain limit (1 to 2 ). Given these unique properties, upon their incorporation into Al/Mg-matrices, they provide superior interfacial properties, i.e. high degree of compatibility with the matrix due to their metallic nature when compared to conventional ceramic reinforcements, and thereby significantly enhance the mechanical performance of LMMCs. Amorphous/BMG reinforced LMMCs is an emerging research field and the existing literature is meager. This book discusses the various processing methods that would be suitable for these novel materials. A comparison of mechanical properties and strengthening mechanisms of amorphous/BMG reinforced composites with those of conventional ceramic composites is presented. Future research directions and wider research potential of the novel materials are discussed, and prospective applications are highlighted. For ease of understanding and comparison, appropriate schematics, tables, and figures are provided. Bookseller Inventory # AAV9783319150154

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Jayalakshmi, S./ Gupta, M.

Published by Springer Verlag (2015)

ISBN 10: 3319150154 ISBN 13: 9783319150154

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Item Description: Springer Verlag, 2015. Paperback. Book Condition: Brand New. 112 pages. 9.00x6.00x0.25 inches. In Stock. Bookseller Inventory # x-3319150154

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