Published by MacRobertson, Melbourne, 1921
Seller: Book Grocer, Tullamarine, VIC, Australia
Hardback. Macpherson. Macrobertson, MacRobertson, Melbourne. Author: Macpherson. MacrobertsonBinding: HardbackPublished: MacRobertson, Melbourne, 1921Condition:Book: FairJacket: No dust jacket - some marks on spine and cornersPages: YellowedMarkings: Signed with inscriptionCondition remarks: Worn and faded boards with some discolouration. Name on fep. Inscribed by the author. Internally sound. This rare industrial promotional volume presents a stylized narrative celebrating the rise of MacRobertson's confectionery empire in early twentieth-century Melbourne. Framed as a romantic allegory, the story chronicles a young man's journey from humble beginnings-symbolized by a nail can-to entrepreneurial triumph through ingenuity, perseverance, and mechanized production. The text illustrates the transformation of cocoa, chocolate, and sweets into mass-market commodities, aligning personal ambition with industrial progress. Hardback.
Published by MacRobertson, Melbourne, 1921., 1921
Seller: Camberwell Books & Collectibles Pty Ltd, HAWTHORN EAST, VIC, Australia
Association Member: ILAB
152 pp, oblong quarto, numerous plates including 24 full coloured MacRobertson confectionery plates, fine copy in quarter blue morocco binding.
Published by MacRobertson, Melbourne, 1921., 1921
Seller: Camberwell Books & Collectibles Pty Ltd, HAWTHORN EAST, VIC, Australia
Association Member: ILAB
152 pp, oblong quarto, numerous plates including 24 full coloured MacRobertson confectionery plates - inscribed by MacRobertson, with his inimitable signature - " To Jack White With Compliments and Best Wishes for Speedy Recovery MacRobertson, 10/11/32 " - very fine copy in quarter blue morocco binding.