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Published by Taylor & Francis Group, 2020
ISBN 10: 0367656086 ISBN 13: 9780367656089
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Add to basketPaperback. Condition: Brand New. 528 pages. 9.68x6.85x1.18 inches. In Stock.
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Add to basketCondition: New. Mark Tadajewski is Honorary Visiting Professor of Marketing at the University of York, UK.Matthew Higgins is a Senior Lecturer in Marketing and Consumption at the University of Leicester, UK.Janice D.
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ISBN 10: 0367656086 ISBN 13: 9780367656089
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Add to basketPaperback. Condition: new. Paperback. The Routledge Companion to Critical Marketing brings together the latest research in Critical Marketing Studies in one authoritative and convenient volume. The worlds leading scholars and rising stars collaborate here to provide a survey of this lively subdiscipline. In doing so they demonstrate how a critical approach yields an enriched understanding of marketing theory and practice, its role in society, and its relationship with consumers themselves.It is the first attempt to capture the state of Critical Marketing research in many years. As such, this seminal work is unmissable for scholars and students of marketing and consumer research as well as those exploring sociology, media studies, anthropology and consumption scholarship more generally. The Routledge Companion to Critical Marketing brings together the latest research in critical marketing studies in one authoritative and convenient volume. The world's leading scholars and rising stars collaborate here to provide a survey of this lively, discursive discipline. In doing so they demonstrate how a critical approach to mark Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.
Published by Taylor & Francis Group, 2018
ISBN 10: 1138641405 ISBN 13: 9781138641402
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Published by T&F Routledge, 2019
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ISBN 10: 1138641405 ISBN 13: 9781138641402
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Hardcover. Condition: new. Hardcover. The Routledge Companion to Critical Marketing brings together the latest research in Critical Marketing Studies in one authoritative and convenient volume. The worlds leading scholars and rising stars collaborate here to provide a survey of this lively subdiscipline. In doing so they demonstrate how a critical approach yields an enriched understanding of marketing theory and practice, its role in society, and its relationship with consumers themselves.It is the first attempt to capture the state of Critical Marketing research in many years. As such, this seminal work is unmissable for scholars and students of marketing and consumer research as well as those exploring sociology, media studies, anthropology and consumption scholarship more generally. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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ISBN 10: 1138641405 ISBN 13: 9781138641402
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Add to basketHardcover. Condition: new. Hardcover. The Routledge Companion to Critical Marketing brings together the latest research in Critical Marketing Studies in one authoritative and convenient volume. The worlds leading scholars and rising stars collaborate here to provide a survey of this lively subdiscipline. In doing so they demonstrate how a critical approach yields an enriched understanding of marketing theory and practice, its role in society, and its relationship with consumers themselves.It is the first attempt to capture the state of Critical Marketing research in many years. As such, this seminal work is unmissable for scholars and students of marketing and consumer research as well as those exploring sociology, media studies, anthropology and consumption scholarship more generally. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.