Markos Kourgiantakis (9 results)

Condition: New.

Condition: New.

Condition: New.

Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Tourism marketing is increasingly shaped by the need to demonstrate measurable business value in an environment characterized by intense competition and heightened accountability. As tourism organizations seek stronger financial performance, marketing decisions are becoming more closely connected to revenue generation and long-term strategic objectives. This shift encourages a move beyond traditional promotional approaches toward models that emphasize financial outcomes and evidence-based decision-making. By integrating marketing activities with broader organizational performance goals, tourism organizations are developing more effective approaches to planning, investment, and growth. Understanding the relationship between marketing and financial performance has therefore become essential for tourism success in a data-driven marketplace. Rethinking Tourism Marketing Through Financial Integration: A Strategic Perspective explores tourism marketing through a financially integrated perspective that connects marketing strategy with organizational performance. This book examines how marketing decisions can be aligned with revenue objectives and supported by financial information to improve accountability and decision-making. Covering topics such as dynamic pricing, platform-mediated tourism marketing, and organizational loyalty, this book is an excellent academic resource for graduate and doctoral students, tourism destination managers, destination marketing organizations, hospitality marketing professionals, revenue management specialists, financial analysts, tourism entrepreneurs, policymakers, and more.…

Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Accounting and revenue management are central to decision-making in the hotel industry, yet they are often treated as separate areas of study and practice. Hotel managers routinely rely on financial and operational data to guide pricing, cost control, and resource allocation, yet these two domains have historically developed along parallel rather than intersecting paths. Understanding how accounting information and revenue management practices jointly shape managerial decisions is therefore essential to explaining performance, pricing behavior, and operational outcomes in hospitality organizations. Financial and operational data, in this sense, function not merely as technical measures, but as interpretive tools, shaped by managerial judgment and reasoning, that inform how hotel revenue and cost decisions are made. Accounting and Revenue Decisions in Hospitality provides a coherent and integrated understanding of accounting and revenue management in the hotel industry. This book develops conceptual clarity around how accounting structures, cost behavior, performance indicators, and revenue management decisions interact in practice. Rather than emphasizing advanced technical or mathematical treatments, this book prioritizes managerial reasoning and real-world application. Covering topics such as dynamic pricing, key performance indicators (KPIs), and strategic financial thinking, this book is an excellent academic resource for graduate and doctoral students, accounting and finance professionals, hotel general managers, revenue managers, hospitality consultants, industry trainers, hospitality industry associations and more.…

Buch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Accounting and revenue management are central to decision-making in the hotel industry, yet they are often treated as separate areas of study and practice. Hotel managers routinely rely on financial and operational data to guide pricing, cost control, and resource allocation, yet these two domains have historically developed along parallel rather than intersecting paths. Understanding how accounting information and revenue management practices jointly shape managerial decisions is therefore essential to explaining performance, pricing behavior, and operational outcomes in hospitality organizations. Financial and operational data, in this sense, function not merely as technical measures, but as interpretive tools, shaped by managerial judgment and reasoning, that inform how hotel revenue and cost decisions are made. Accounting and Revenue Decisions in Hospitality provides a coherent and integrated understanding of accounting and revenue management in the hotel industry. This book develops conceptual clarity around how accounting structures, cost behavior, performance indicators, and revenue management decisions interact in practice. Rather than emphasizing advanced technical or mathematical treatments, this book prioritizes managerial reasoning and real-world application. Covering topics such as dynamic pricing, key performance indicators (KPIs), and strategic financial thinking, this book is an excellent academic resource for graduate and doctoral students, accounting and finance professionals, hotel general managers, revenue managers, hospitality consultants, industry trainers, hospitality industry associations and more.…

Taschenbuch. Condition: Neu. Rethinking Tourism Marketing Through Financial Integration | A Strategic Perspective | Ioannis Passas (u. a.) | Taschenbuch | Englisch | 2026 | IGI GLOBAL SCIENTIFIC PUBLISHING | EAN 9798260005439 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.…

Taschenbuch. Condition: Neu. Accounting and Revenue Decisions in Hospitality | Ioannis Passas (u. a.) | Taschenbuch | Englisch | 2026 | IGI GLOBAL SCIENTIFIC PUBLISHING | EAN 9798337394800 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.…

Buch. Condition: Neu. Accounting and Revenue Decisions in Hospitality | Ioannis Passas (u. a.) | Buch | Englisch | 2026 | IGI GLOBAL SCIENTIFIC PUBLISHING | EAN 9798337394794 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.…