Language: English
Published by SAGE Publications, Inc, 2012
ISBN 10: 1452240280 ISBN 13: 9781452240282
Seller: HPB-Red, Dallas, TX, U.S.A.
paperback. Condition: Acceptable. Connecting readers with great books since 1972. Used textbooks may not include companion materials such as access codes, etc. May have condition issues including wear and notes/highlighting. We ship orders daily and Customer Service is our top priority!
Language: English
Published by Rowman & Littlefield Publishers, 2014
ISBN 10: 1442235780 ISBN 13: 9781442235786
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
Language: English
Published by SAGE Publications, Inc, 2012
ISBN 10: 1452240280 ISBN 13: 9781452240282
Seller: One Planet Books, Columbia, MO, U.S.A.
First Edition
paperback. Condition: Good. 1st Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing and/or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Language: English
Published by Sage Publications, Inc, 2012
ISBN 10: 1452240280 ISBN 13: 9781452240282
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
Language: English
Published by SAGE Publications, Inc, 2012
ISBN 10: 1452240280 ISBN 13: 9781452240282
Seller: Books From California, Simi Valley, CA, U.S.A.
paperback. Condition: Very Good. The copy shows minor external wear, but is in otherwise clean condition.
Language: English
Published by Rowman & Littlefield Publishers, 2014
ISBN 10: 1442235780 ISBN 13: 9781442235786
Seller: One Planet Books, Columbia, MO, U.S.A.
paperback. Condition: Good. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing and/or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Language: English
Published by Rowman & Littlefield, 2014
ISBN 10: 1442235780 ISBN 13: 9781442235786
Seller: Books From California, Simi Valley, CA, U.S.A.
paperback. Condition: Very Good.
Language: English
Published by Rowman & Littlefield Publishers, 2014
ISBN 10: 1442235780 ISBN 13: 9781442235786
Seller: Textbooks_Source, Columbia, MO, U.S.A.
paperback. Condition: Good. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Language: English
Published by SAGE Publications, Inc, 2012
ISBN 10: 1452240280 ISBN 13: 9781452240282
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Language: English
Published by SAGE Publications, Inc, 2012
ISBN 10: 1452240280 ISBN 13: 9781452240282
Seller: Textbooks_Source, Columbia, MO, U.S.A.
First Edition
paperback. Condition: Good. 1st Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Language: English
Published by SAGE Publications, Inc, 2013
ISBN 10: 1452240280 ISBN 13: 9781452240282
Seller: Ivy Ridge Books/Scott Cranin, Fayetteville, NY, U.S.A.
Association Member: IOBA
paperback. Condition: Very Good. Paperback has light cover rubbing, lower right corner front is bent, clean interior - no writing. All orders packed with care, most dust jackets protected by Brodart sleeve, independent bookseller since 2011.
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: As New. Unread book in perfect condition.
Language: English
Published by Rowman & Littlefield, 2014
ISBN 10: 1442235780 ISBN 13: 9781442235786
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: New.
Condition: New. pp. 264.
Condition: As New. Unread book in perfect condition.
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
US$ 57.61
Quantity: 15 available
Add to basketPAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
Condition: New.
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: As New. Unread book in perfect condition.
Language: English
Published by John Wiley and Sons Ltd, GB, 2022
ISBN 10: 1119878071 ISBN 13: 9781119878070
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
Paperback. Condition: New. The most comprehensive and up-to-date textbook on public communication campaigns currently available Fundamentals of Public Communication Campaigns provides students and practitioners with the theoretical and practical knowledge needed to create and implement effective messaging campaigns for an array of real-world scenarios. Assuming no prior expertise in the subject, this easily accessible textbook clearly describes more than 700 essential concepts of public communication campaigns. Numerous case studies illustrate real-world media campaigns, such as those promoting COVID-19 vaccinations and social distancing, campaigns raising awareness of LGBTQ+ issues, entertainment and Hollywood celebrity campaigns, and social activist initiatives including the #MeToo movement and Black Lives Matter (BLM). Opening with a thorough introduction to the fundamentals of public communication campaigns, the text examines a wide array of different health communication campaigns, social justice and social change campaigns, and counter-radicalization campaigns. Readers learn about the theoretical foundations of public communication campaigns, the roles of persuasion and provocation, how people's attitudes can be changed through fear appeals, the use of ethnographic research in designing campaigns, the ethical principles of public communication campaigns, the potential negative effects of public messaging, and much more. Describes each of the 10 steps of public communication campaigns, from defining the topic and setting objectives to developing optimal message content and updating the campaign with timely and relevant informationCovers public communication campaigns from the United States as well as 25 other countries, including Australia, Brazil, Canada, China, Egypt, India, Israel, Singapore, South Korea, and the United KingdomOffers a template for creating or adapting messages for advertising, public relations, health, safety, entertainment, social justice, animal rights, and many other scenarios Incorporates key theories such as the Diffusion of Innovations (DoI) theory, social judgment theory (SJT), the Health Belief Model (HBM), social cognitive theory (SCT), and self-determination theory (SDT)Includes in-depth case studies of communication campaigns of Islamophobia, antisemitism, white supremacism, and violent extremism.Fundamentals of Public Communication Campaigns is the perfect textbook for undergraduate students across the social sciences and the humanities, and a valuable resource for general readers with interest in the subject.
Condition: New. pp. 264.
Seller: Brook Bookstore On Demand, Napoli, NA, Italy
Condition: new.
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
US$ 55.49
Quantity: Over 20 available
Add to basketCondition: As New. Unread book in perfect condition.
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: New.
Seller: Majestic Books, Hounslow, United Kingdom
Condition: New.
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
US$ 56.74
Quantity: Over 20 available
Add to basketCondition: New.
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
US$ 57.59
Quantity: 3 available
Add to basketCondition: New.
Language: English
Published by Taylor & Francis Ltd, 2020
ISBN 10: 0367617064 ISBN 13: 9780367617066
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
US$ 56.75
Quantity: 1 available
Add to basketPaperback / softback. Condition: New. New copy - Usually dispatched within 4 working days.
Language: English
Published by John Wiley and Sons Ltd, Hoboken, 2022
ISBN 10: 1119878071 ISBN 13: 9781119878070
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.
Paperback. Condition: new. Paperback. The most comprehensive and up-to-date textbook on public communication campaigns currently available Fundamentals of Public Communication Campaigns provides students and practitioners with the theoretical and practical knowledge needed to create and implement effective messaging campaigns for an array of real-world scenarios. Assuming no prior expertise in the subject, this easily accessible textbook clearly describes more than 700 essential concepts of public communication campaigns. Numerous case studies illustrate real-world media campaigns, such as those promoting COVID19 vaccinations and social distancing, campaigns raising awareness of LGBTQ+ issues, entertainment and Hollywood celebrity campaigns, and social activist initiatives including the #MeToo movement and Black Lives Matter (BLM). Opening with a thorough introduction to the fundamentals of public communication campaigns, the text examines a wide array of different health communication campaigns, social justice and social change campaigns, and counter-radicalization campaigns. Readers learn about the theoretical foundations of public communication campaigns, the roles of persuasion and provocation, how peoples attitudes can be changed through fear appeals, the use of ethnographic research in designing campaigns, the ethical principles of public communication campaigns, the potential negative effects of public messaging, and much more. Describes each of the 10 steps of public communication campaigns, from defining the topic and setting objectives to developing optimal message content and updating the campaign with timely and relevant informationCovers public communication campaigns from the United States as well as 25 other countries, including Australia, Brazil, Canada, China, Egypt, India, Israel, Singapore, South Korea, and the United KingdomOffers a template for creating or adapting messages for advertising, public relations, health, safety, entertainment, social justice, animal rights, and many other scenarios Incorporates key theories such as the Diffusion of Innovations (DoI) theory, social judgment theory (SJT), the Health Belief Model (HBM), social cognitive theory (SCT), and selfdetermination theory (SDT)Includes in-depth case studies of communication campaigns of Islamophobia, antisemitism, white supremacism, and violent extremism.Fundamentals of Public Communication Campaigns is the perfect textbook for undergraduate students across the social sciences and the humanities, and a valuable resource for general readers with interest in the subject. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Seller: Biblios, Frankfurt am main, HESSE, Germany
Condition: New. pp. 264.