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ISBN 10: 0367660105 ISBN 13: 9780367660109
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Condition: New. Maya Ivanova is an Assistant Professor in Tourism at Varna University of Management, Bulgaria, and a certified IATA instructor. Her publications have appeared in journals like Tourism Management Perspectives, Anatolia, I.
Taschenbuch. Condition: Neu. The Routledge Handbook of Hotel Chain Management | Maya Ivanova (u. a.) | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2020 | Routledge | EAN 9780367660109 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu.
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Add to basketCondition: New. Editor(s): Ivanov, Stanislav; Ivanova, Maya; Magnini, Vincent P. Num Pages: 582 pages, 24 black & white illustrations, 42 black & white tables, 24 black & white line drawings. BIC Classification: KNSH; TTVC. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 255 x 183 x 37. Weight in Grams: 1168. . 2016. 1st Edition. hardcover. . . . .
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Condition: New. Editor(s): Ivanov, Stanislav; Ivanova, Maya; Magnini, Vincent P. Num Pages: 582 pages, 24 black & white illustrations, 42 black & white tables, 24 black & white line drawings. BIC Classification: KNSH; TTVC. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 255 x 183 x 37. Weight in Grams: 1168. . 2016. 1st Edition. hardcover. . . . . Books ship from the US and Ireland.
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Published by Taylor & Francis, Routledge, 2020
ISBN 10: 0367660105 ISBN 13: 9780367660109
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Understanding the global hotel business is not possible without paying specific attention to hotel chain management and dynamics. Chains are big business, approximately 80 percent of hotels currently being constructed around the world are chain affiliated and, in 2014, the five largest brands held over a one million rooms. The high economic importance of the hotel chains and their global presence justifies the academic research in the field however, despite this, there is no uniform coverage in the current body of literature.This Handbook aids in filling the gap by exploring and critically evaluates the debates, issues and controversies of all aspects of hotel chains from their nature, fundamentals of existence and operation, expansion, strategic and operational aspects of their activities and geographical presence. It brings together leading specialists from range of disciplinary backgrounds and regions to provide state-of-the-art theoretical reflection and empirical research on current issues and future debates. Each of thefive inter-related section explores and evaluates issues that are of extreme importance to hotel chain management, focusing on theoretical issues, the expansion of hotel chains, strategic and operational issues, the view point of the individual affiliated hotel and finally the current and future debates in the theory and practice of hotel chain management arising from globalisation, demographic trends, sustainability, and new technology development. It provides an invaluable resource for all those with an interest in hotel management, hospitality, tourism and business encouraging dialogue across disciplinary boundaries and areas of study. This is essential reading for students, researchers and academics of Hospitality as well as those of Tourism, Marketing, Business and Events Management. 582 pp. Englisch.
Language: English
Published by Taylor & Francis Group, 2020
ISBN 10: 0367660105 ISBN 13: 9780367660109
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Published by Taylor & Francis, Routledge, 2020
ISBN 10: 0367660105 ISBN 13: 9780367660109
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Understanding the global hotel business is not possible without paying specific attention to hotel chain management and dynamics. Chains are big business, approximately 80 percent of hotels currently being constructed around the world are chain affiliated and, in 2014, the five largest brands held over a one million rooms. The high economic importance of the hotel chains and their global presence justifies the academic research in the field however, despite this, there is no uniform coverage in the current body of literature.This Handbook aids in filling the gap by exploring and critically evaluates the debates, issues and controversies of all aspects of hotel chains from their nature, fundamentals of existence and operation, expansion, strategic and operational aspects of their activities and geographical presence. It brings together leading specialists from range of disciplinary backgrounds and regions to provide state-of-the-art theoretical reflection and empirical research on current issues and future debates. Each of thefive inter-related section explores and evaluates issues that are of extreme importance to hotel chain management, focusing on theoretical issues, the expansion of hotel chains, strategic and operational issues, the view point of the individual affiliated hotel and finally the current and future debates in the theory and practice of hotel chain management arising from globalisation, demographic trends, sustainability, and new technology development. It provides an invaluable resource for all those with an interest in hotel management, hospitality, tourism and business encouraging dialogue across disciplinary boundaries and areas of study. This is essential reading for students, researchers and academics of Hospitality as well as those of Tourism, Marketing, Business and Events Management.
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Add to basketCondition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Understanding the global hotel business is not possible without paying specific attention to hotel chain management and dynamics. Chains are big business, approximately 80 percent of hotels currently being constructed around the world are chain affiliate.
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Buch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This Handbook aids in filling the gap by exploring and critically evaluates the debates, issues and controversies of all aspects of hotel chains from their nature, fundamentals of existence and operation, expansion, strategic and operational aspects of their activities and geographical presence. It brings together leading specialists from range of disciplinary backgrounds and regions to provide state-of-the-art theoretical reflection and empirical research on current issues and future debates. It provides an invaluable resource for all those with an interest in hotel management, hospitality, tourism and business encouraging dialogue across disciplinary boundaries and areas of study.