Mc Cann Charles (3 results)
Published by D.B. Taraporevala Sons & Co. Private Ltd.
Seller: Majestic Books, Hounslow, United KingdomMajestic Books
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Add to basketCondition: New. Frontispiece 17 Illus.
Published by D.B. Taraporevala Sons & Co. Private Ltd.
Seller: Biblios, frankfurt am main, HESSE, GermanyBiblios
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Published by Social Research, Inc, [ Chicago], 1957
- Hardcover
- First Edition
Seller: Thomas J. Joyce And Company, Chicago, IL, U.S.A.Thomas J. Joyce And Company
Contact seller1-star sellerCondition: Used - Good
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Add to basketHardcover. Condition: Good. First edition. Quarto, 125 pages, blue cloth. Rare. "This study, we believe, is one of the first attempts to apply some of the newer techniques of the social sciences to the problem of measuring the effectiveness of department store advertising in newspaper. In this context, 'effectiveness' does not mean how well the ad moves the displayed merchandise. It means, rather, 'How well does the ad communicate to readers about the store as a whole?' -Introduction by Burleigh B. Gardner, a pioneer in the field of motivational research, and founder of Social Research Inc." Illustrated.…