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New Product Management (12th Edition)(Chinese Edition)
[ MEI ] C. MO ER· KE LAO FU DE ( C.Merle Crawford ) DENG . LIU LI YI
Language: English
- Softcover
Seller: liu xing, Nanjing, JS, Chinaliu xing
Contact seller5-star sellerCondition: New
US$ 159.33
US$ 18.00 shippingShips from China to U.S.A.Quantity: 3 available
paperback. Condition: New. Paperback.Pub Date:2024-02 Pages:353 Language:Chinese Publisher:Electronic Industry Press Professor Crawford's New Product Management is an internationally recognized model of product development and marketing textbooks. It is also an influential book in the field of new product management that discuss…es the role of marketing and new product development. The book has been reprinted 11 times. It takes the business process of new product development as the main line. introduces the activities o.