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A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Third Edition
Published by Business Expert Press (edition 3), 2017
ISBN 10: 1631577611 ISBN 13: 9781631577611
Language: English
Paperback. Condition: Good. 3. It's a preowned item in good condition and includes all the pages. It may have some general signs of wear and tear, such as markings, highlighting, slight damage to the cover, minimal wear to the binding, etc., but they will not affect the overall reading experience.
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A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Third Edition
Published by Business Expert Press, 2017
ISBN 10: 1631577611 ISBN 13: 9781631577611
Language: English
Condition: New.
-
A Professional and Practitioner's Guide to Public Relations Research Measurement and Evaluation Third Edition
Published by Business Expert Press, 2017
ISBN 10: 1631577611 ISBN 13: 9781631577611
Language: English
Condition: New. pp. 308.
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A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Third Edition
Published by Business Expert Press, 2017
ISBN 10: 1631577611 ISBN 13: 9781631577611
Language: English
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
US$ 30.59
Convert currencyUS$ 16.08 shipping from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: New. In.
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A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation
Published by Business Expert Press, 2017
ISBN 10: 1631577611 ISBN 13: 9781631577611
Language: English
US$ 36.19
Convert currencyUS$ 87.24 shipping from United Kingdom to U.S.A.Quantity: 1 available
Add to basketPaperback. Condition: New. Third Edition. Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of publications, this book has been updated to provide you with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation. As a public relations professional, this book will guide you through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This third edition takes a best practices approach-one that focuses on choosing the appropriate method and rigorously applying that method to collect the data that best answers the objectives of the research. It also presents an approach to public relations that emphasizes the profession's impact on the client's return on investment in the public relations function, the measurement of social media and the use of standardized measures.
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A Professional and Practitioner's Guide to Public Relations Research Measurement and Evaluation Third Edition
Published by Business Expert Press, 2017
ISBN 10: 1631577611 ISBN 13: 9781631577611
Language: English
US$ 37.54
Convert currencyUS$ 8.72 shipping from United Kingdom to U.S.A.Quantity: 4 available
Add to basketCondition: New. Print on Demand pp. 308.
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A Professional and Practitioner's Guide to Public Relations Research Measurement and Evaluation Third Edition
Published by Business Expert Press, 2017
ISBN 10: 1631577611 ISBN 13: 9781631577611
Language: English
US$ 41.85
Convert currencyUS$ 11.59 shipping from Germany to U.S.A.Quantity: 4 available
Add to basketCondition: New. PRINT ON DEMAND pp. 308.
