Published by Boston: Paper Makers Advertising Assoc., Oct., 1940., 1940
Seller: Michael R. Thompson Books, A.B.A.A., Los Angeles, CA, U.S.A.
First Edition
The contents include a poll on which of type faces are most popular in advertising and among printers, as well as documentations of the results and successes of their printing jobs. The second half of the book consists of examples of the companyÕs previous printed advertisements, displaying various colorful styles and paper types. 32, [78] pp. Unpaginated, several bifolia. Includes paper samples, advertising printing samples on assorted paper, color printing, and a variety of illustrations. Spiral bound. The cover is described as Òa sample of Morocco CoverÓ made with blended rags. Perforated sheet of order postcards laid in. A very good, clean copy. First edition. Rare: there is no mention of this publication in OCLC. Despite the fact that the present work is the 26th volume in a series of quarterly published advertising paper sample books, we could find no record of another copy, and in fact it is unusual to find any others in the series. It seems to us to be a particularly attractive example of this kind of sample book, with vibrant illustrations.