Moran Cerf (57 results)
- Hardcover
Seller: Bellwetherbooks, McKeesport, PA, U.S.A.Bellwetherbooks
Contact seller5-star sellerCondition: Used - Fine
US$ 9.72
US$ 3.95 shippingShips within U.S.A.Quantity: Over 20 available
hardcover. Condition: Fine. LIKE NEW!!! Has a red or black remainder mark on bottom/exterior edge of pages.
- Hardcover
Seller: Mesilla Internet, Las Cruces, NM, U.S.A.Mesilla Internet
Contact seller5-star sellerCondition: Used - As new
US$ 13.99
US$ 4.99 shippingShips within U.S.A.Quantity: Over 20 available
Condition: Used - Like New.
- Hardcover
Seller: The People's Co-op Bookstore, Vancouver, BC, CanadaThe People's Co-op Bookstore
Contact seller5-star sellerCondition: Used - As new
US$ 29.44
US$ 18.00 shippingShips from Canada to U.S.A.Quantity: 1 available
Hardcover. Condition: As New. Foreword by Philip Kotler. 8-1/8" x 9-1/4", xii + 348pp. Perfect case bound book in laminated illustrated board cover. A small bump to the base of the spine is the only imperfection on this book, which is in unopened, as-new condition.
- Hardcover
Seller: Mesilla Internet, Las Cruces, NM, U.S.A.Mesilla Internet
Contact seller5-star sellerCondition: New
US$ 47.24
US$ 4.99 shippingShips within U.S.A.Quantity: Over 20 available
Condition: New.
- Hardcover
Seller: Textbooks_Source, Columbia, MO, U.S.A.Textbooks_Source
Contact seller5-star sellerCondition: Used - Good
US$ 54.74
US$ 3.99 shippingShips within U.S.A.Quantity: 1 available
hardcover. Condition: Good. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
- Hardcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
Contact seller5-star sellerCondition: Used - Good
US$ 56.14
US$ 2.64 shippingShips within U.S.A.Quantity: 1 available
Condition: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.
- Hardcover
Seller: Books Puddle, New York, NY, U.S.A.Books Puddle
Contact seller4-star sellerCondition: New
US$ 67.50
US$ 3.99 shippingShips within U.S.A.Quantity: 3 available
Condition: New.
- Hardcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
Contact seller5-star sellerCondition: Used - Good
US$ 69.14
US$ 20.14 shippingShips from United Kingdom to U.S.A.Quantity: 1 available
Condition: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.
- Hardcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
Contact seller5-star sellerCondition: New
US$ 86.14
US$ 2.64 shippingShips within U.S.A.Quantity: 1 available
Condition: New.
- Hardcover
Seller: PBShop.store US, Wood Dale, IL, U.S.A.PBShop.store US
Contact seller5-star sellerCondition: New
US$ 88.79
Free ShippingShips within U.S.A.Quantity: 2 available
HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000.
- Hardcover
Seller: PBShop.store UK, Fairford, GLOS, United KingdomPBShop.store UK
Contact seller5-star sellerCondition: New
US$ 83.43
US$ 9.08 shippingShips from United Kingdom to U.S.A.Quantity: 2 available
HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000.
- Softcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
Contact seller5-star sellerCondition: New
US$ 89.01
US$ 2.64 shippingShips within U.S.A.Quantity: Over 20 available
Condition: New.
- Softcover
Seller: WorldofBooks, Goring-By-Sea, WS, United KingdomWorldofBooks
Contact seller5-star sellerCondition: Used - Very good
US$ 89.91
US$ 7.52 shippingShips from United Kingdom to U.S.A.Quantity: 1 available
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
- Hardcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
Contact seller5-star sellerCondition: Used - As new
US$ 93.19
US$ 2.64 shippingShips within U.S.A.Quantity: 1 available
Condition: As New. Unread book in perfect condition.
- Hardcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
Contact seller5-star sellerCondition: New
US$ 80.86
US$ 20.14 shippingShips from United Kingdom to U.S.A.Quantity: 1 available
Condition: New.
- Softcover
Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
Contact seller5-star sellerCondition: New
US$ 87.77
US$ 16.08 shippingShips from United Kingdom to U.S.A.Quantity: Over 20 available
Condition: New. In.
Language: English
Published by LAP Lambert Academic Publishing 2012-01 2012
- Softcover
Seller: Chiron Media, Wallingford, , United KingdomChiron Media
Contact seller5-star sellerCondition: New
US$ 84.19
US$ 20.80 shippingShips from United Kingdom to U.S.A.Quantity: 10 available
PF. Condition: New.
- Hardcover
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail
Contact seller5-star sellerCondition: New
US$ 103.49
Free ShippingShips within U.S.A.Quantity: 1 available
Hardcover. Condition: new. Hardcover. A comprehensive introduction to using the tools and techniques of neuroscience to understand how consumers make decisions about purchasing goods and services.Contrary to the assumptions of economists, consumers are not always rational actors who make decisions in their own best interests. Th…e new field of behavioral economics draws on the insights of psychology to study non-rational decision making. The newer field of consumer neuroscience draws on the findings, tools, and techniques of neuroscience to understand how consumers make judgments and decisions. This book is the first comprehensive treatment of consumer neuroscience, suitable for classroom use or as a reference for business and marketing practitioners.After an overview of the field, the text offers the background on the brain and physiological systems necessary for understanding how they work in the context of decision making and reviews the sensory and perceptual mechanisms that govern our perception and experience. Chapters by experts in the field investigate tools for studying the brain, including fMRI, EEG, eye-tracking, and biometrics, and their possible use in marketing. The book examines the relation of attention, memory, and emotion to consumer behavior; cognitive factors in decision making; and the brain's reward system. It describes how consumers develop implicit associations with a brand, perceptions of pricing, and how consumer neuroscience can encourage healthy behaviors. Finally, the book considers ethical issues raised by the application of neuroscience tools to marketing.ContributorsFabio Babiloni, Davide Baldo, David Brandt, Moran Cerf, Yuping Chen, Patrizia Cherubino, Kimberly Rose Clark, Maria Cordero-Merecuana, William A. Cunningham, Manuel Garcia-Garcia, Ming Hsu, Ana Iorga, Philip Kotler, Carl Marci, Hans Melo, Kai-MarkusM ller, Brendan Murray, Ingrid L. C. Nieuwenhuis, Graham Page, Hirak Parikh, Dante M. Pirouz, Martin Reimann, Neal J. Roese, Irit Shapira-Lichter, Daniela Somarriba, Julia Trabulsi, Arianna Trettel, Giovanni Vecchiato, Thalia Vrantsidis, Sarah Walker A comprehensive introduction to using the tools and techniques of neuroscience to understand how consumers make decisions about purchasing goods and services. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
- Softcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
Contact seller5-star sellerCondition: New
US$ 87.61
US$ 20.14 shippingShips from United Kingdom to U.S.A.Quantity: Over 20 available
Condition: New.
Consumer Neuroscience (The MIT Press)
Cerf, Moran Moran Cerf, Manuel Garcia-garcia, Ana Iorga, Ming Hsu, Irit Shapira-lichter,
- Hardcover
Seller: Chiron Media, Wallingford, , United KingdomChiron Media
Contact seller5-star sellerCondition: New
US$ 86.81
US$ 20.80 shippingShips from United Kingdom to U.S.A.Quantity: 2 available
hardcover. Condition: New.
- Hardcover
Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
Contact seller5-star sellerCondition: New
US$ 93.20
US$ 16.08 shippingShips from United Kingdom to U.S.A.Quantity: 2 available
Condition: New. In.
- Hardcover
Seller: Biblios, frankfurt am main, HESSE, GermanyBiblios
Contact seller4-star sellerCondition: New
US$ 97.79
US$ 11.55 shippingShips from Germany to U.S.A.Quantity: 3 available
Condition: New.
- Hardcover
Seller: Rarewaves USA, OSWEGO, IL, U.S.A.Rarewaves USA
Contact seller5-star sellerCondition: New
US$ 111.35
Free ShippingShips within U.S.A.Quantity: 1 available
Hardback. Condition: New.
- Hardcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
Contact seller5-star sellerCondition: Used - As new
US$ 95.17
US$ 20.14 shippingShips from United Kingdom to U.S.A.Quantity: 1 available
Condition: As New. Unread book in perfect condition.
- Hardcover
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrelandKennys Bookshop and Art Galleries Ltd.
Contact seller5-star sellerCondition: New
US$ 105.51
US$ 12.19 shippingShips from Ireland to U.S.A.Quantity: 2 available
Condition: New. 2017. Hardcover. . . . . .
- Hardcover
Seller: Rarewaves.com USA, London, LONDO, United KingdomRarewaves.com USA
Contact seller5-star sellerCondition: New
US$ 121.59
Free ShippingShips from United Kingdom to U.S.A.Quantity: 1 available
Hardback. Condition: New. This book is designed to impart and convey knowledge as well as understanding of the range of biometric technologies and cybertechnologies, while also stressing their advantages and disadvantages. The authors develop an appreciation for and breadth of knowledge that spans the full range of neuroscience…sub-disciplines, including behavioural, cognitive, and computational neuroscience. Furthermore, the content of the book is geared to be able to place neuroscience into an ethical context, especially showing how studying the brain and behaviour can contribute to the resolution of ethical, social, and environmental issues.
Consumer Neuroscience
Cerf, Moran (Editor)/ Garcia-garcia, Manuel (Editor)/ Kotler, Philip (Foreward By)
- Hardcover
Seller: Revaluation Books, Exeter, , United KingdomRevaluation Books
Contact seller5-star sellerCondition: New
US$ 108.02
US$ 20.14 shippingShips from United Kingdom to U.S.A.Quantity: 2 available
Hardcover. Condition: Brand New. 348 pages. 9.50x8.25x1.25 inches. In Stock.
- Hardcover
Seller: Speedyhen, Hertfordshire, United KingdomSpeedyhen
Contact seller5-star sellerCondition: New
US$ 72.24
US$ 55.04 shippingShips from United Kingdom to U.S.A.Quantity: 2 available
Condition: NEW.
- Hardcover
Seller: THE SAINT BOOKSTORE, Southport, , United KingdomTHE SAINT BOOKSTORE
Contact seller5-star sellerCondition: New
US$ 106.13
US$ 29.07 shippingShips from United Kingdom to U.S.A.Quantity: 2 available
Hardback. Condition: New. New copy - Usually dispatched within 3 working days.
- Hardcover
Seller: Kennys Bookstore, Olney, MD, U.S.A.Kennys Bookstore
Contact seller5-star sellerCondition: New
US$ 123.44
US$ 10.50 shippingShips within U.S.A.Quantity: 2 available
Condition: New. 2017. Hardcover. . . . . . Books ship from the US and Ireland.
