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Morbe Lukas (12 results)
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International Retailers' Performance in Host Countries: The Roles of Strategies, Consumer Perceptions and the Local Environment (Handel und ... Retailing and International Marketing)
Book 10 of 20: Handel und Internationales Marketing Retailing and International MarketingSeller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
US$ 70.25
US$ 16.09 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: New. In.
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International Retailers' Performance in Host Countries: The Roles of Strategies, Consumer Perceptions and the Local Environment (Handel und . Retailing and International Marketing)
Book 10 of 20: Handel und Internationales Marketing Retailing and International MarketingLanguage: English
Published by Springer Gabler 2018-05-03, 2018
ISBN 10: 3658220686 ISBN 13: 9783658220686
US$ 65.65
US$ 20.80 shipping
Ships from United Kingdom to U.S.A.Quantity: 10 available
Add to basketPaperback. Condition: New.
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International Retailers' Performance in Host Countries: The Roles of Strategies, Consumer Perceptions and the Local Environment
Book 10 of 20: Handel und Internationales Marketing Retailing and International MarketingUS$ 88.69
US$ 26.85 shipping
Ships from United Kingdom to U.S.A.Quantity: 2 available
Add to basketPaperback. Condition: Brand New. 188 pages. 8.27x5.83x0.43 inches. In Stock.
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International Retailers¿ Performance in Host Countries : The Roles of Strategies, Consumer Perceptions and the Local Environment
Book 10 of 20: Handel und Internationales Marketing Retailing and International MarketingLanguage: English
Published by Springer Fachmedien Wiesbaden, 2018
ISBN 10: 3658220686 ISBN 13: 9783658220686
Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Lukas Morbe sheds light on important antecedents of international retailers' local performance including international strategies and their local implementation, local consumers' perceptions as well as the wider country- and format-specific environment. This topic is of exceptional relevance due to the specific challenges that retail companies face with their increasing internationalization. Retailers transfer their formats across the globe while their business is local in nature and requires attention to the performance in each individual host country. The results of the presented analyses aim to inform retail managers' decisions in international expansion and operation, but also allow for theoretical implications for future research in the fields of retail management and international business.About the AuthorDr. Lukas Morbe worked as research assistant at the Chair for Marketing and Retailing at Trier University, where he received his doctoral degree.
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Taschenbuch. Condition: Neu. International Retailers' Performance in Host Countries | The Roles of Strategies, Consumer Perceptions and the Local Environment | Lukas Morbe | Taschenbuch | Handel und Internationales Marketing Retailing and International Marketing | xxi | Englisch | 2018 | Springer Gabler | EAN 9783658220686 | Verantwortliche Person für die EU: Springer Gabler in Springer Science + Business Media, Tiergartenstr. 15-17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.
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Condition: new. Questo è un articolo print on demand.
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International Retailers¿ Performance in Host Countries
Book 10 of 20: Handel und Internationales Marketing Retailing and International MarketingLanguage: English
Published by Springer Fachmedien Wiesbaden Mai 2018, 2018
ISBN 10: 3658220686 ISBN 13: 9783658220686
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
Seller rating 5 out of 5 stars
Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Lukas Morbe sheds light on important antecedents of international retailers' local performance including international strategies and their local implementation, local consumers' perceptions as well as the wider country- and format-specific environment. This topic is of exceptional relevance due to the specific challenges that retail companies face with their increasing internationalization. Retailers transfer their formats across the globe while their business is local in nature and requires attention to the performance in each individual host country. The results of the presented analyses aim to inform retail managers' decisions in international expansion and operation, but also allow for theoretical implications for future research in the fields of retail management and international business.About the AuthorDr. Lukas Morbe worked as research assistant at the Chair for Marketing and Retailing at Trier University, where he received his doctoral degree. 188 pp. Englisch.
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Condition: New. Print on Demand.
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Condition: New. PRINT ON DEMAND.
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International Retailers\ Performance in Host Countries
Book 10 of 20: Handel und Internationales Marketing Retailing and International MarketingLanguage: English
Published by Springer Fachmedien Wiesbaden, 2018
ISBN 10: 3658220686 ISBN 13: 9783658220686
Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Lukas Morbe sheds light on important antecedents of international retailers` local performance including international strategies and their local implementation, local consumers` perceptions as well as the wider country- and format-specific environment. Thi.
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International Retailers' Performance in Host Countries
Book 10 of 20: Handel und Internationales Marketing Retailing and International MarketingLanguage: English
Published by Springer Gabler Mai 2018, 2018
ISBN 10: 3658220686 ISBN 13: 9783658220686
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germany
Seller rating 5 out of 5 stars
Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Lukas Morbe sheds light on important antecedents of international retailers¿ local performance including international strategies and their local implementation, local consumers¿ perceptions as well as the wider country- and format-specific environment. This topic is of exceptional relevance due to the specific challenges that retail companies face with their increasing internationalization. Retailers transfer their formats across the globe while their business is local in nature and requires attention to the performance in each individual host country. The results of the presented analyses aim to inform retail managers¿ decisions in international expansion and operation, but also allow for theoretical implications for future research in the fields of retail management and international business.Springer-Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 188 pp. Englisch.
