Moskowitz Howard (236 results)
- Softcover
Seller: HPB-Emerald, Dallas, TX, U.S.A.HPB-Emerald
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paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.
- Softcover
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.ThriftBooks-Dallas
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US$ 8.87
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Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
- Hardcover
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.ThriftBooks-Atlanta
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US$ 9.47
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Hardcover. Condition: Good. No Jacket. Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
- Hardcover
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.ThriftBooks-Dallas
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Hardcover. Condition: Good. No Jacket. Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
- Hardcover
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.ThriftBooks-Atlanta
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Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
- Hardcover
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.ThriftBooks-Dallas
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US$ 9.47
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Hardcover. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.
- Hardcover
Seller: ThriftBooks-Reno, Reno, NV, U.S.A.ThriftBooks-Reno
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Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
- Hardcover
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.ThriftBooks-Atlanta
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US$ 9.47
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Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
- Softcover
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)
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US$ 12.84
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Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Monroe, James (illustrator).
- Softcover
- First Edition
Seller: Ally Press Center, St. Paul, MN, U.S.A.Ally Press Center
Contact seller5-star sellerCondition: New
US$ 8.00
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Soft cover. Condition: New. 1st Edition. 5.5 X 8.5 inches, 143 pages. Paperback. NEW. A humorous look at office lingo and practices. Monroe, James (illustrator).
Sensory and Consumer Research in Food Product Design and Development
Moskowitz, Howard R.; Beckley, Jacqueline H.; Resurreccion, Anna V. A.
- Hardcover
Seller: Greenworld Books, arlington, TX, U.S.A.Greenworld Books
Contact seller5-star sellerCondition: Used
US$ 14.39
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Condition: like_new. Fast Free Shipping â" Excellent condition book with clean cover and pages. Barely handled, with minimal wear. An outstanding copy, close to enjoy.
Sensory and Consumer Research in Food Product Design and Development
Resurreccion, Anna V. A.,Beckley, Jacqueline H.,Moskowitz, Howard R.
- Hardcover
Seller: HPB-Red, Dallas, TX, U.S.A.HPB-Red
Contact seller5-star sellerCondition: Used - Good
US$ 11.09
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Hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority.
Sensory and Consumer Research in Food Product Design and Development
Resurreccion, Anna V. A., Moskowitz, Howard R., Beckley, Jacqueline H.
- Hardcover
Seller: Better World Books Ltd, Dunfermline, United KingdomBetter World Books Ltd
Contact seller5-star sellerCondition: Used - Good
US$ 10.03
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Condition: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Published by Sensory Logic, 2021
- Softcover
Seller: Books From California, Simi Valley, CA, U.S.A.Books From California
Contact seller4-star sellerCondition: Used - Good
US$ 3.99
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Add to basketpaperback. Condition: Good. minor wear and creasing.
- Softcover
Seller: BargainBookStores, Grand Rapids, MI, U.S.A.BargainBookStores
Contact seller5-star sellerCondition: New
US$ 19.19
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Paperback or Softback. Condition: New. YOU! What you MUST know to start your career as a professional. Book.
- Softcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
Contact seller5-star sellerCondition: New
US$ 16.56
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Condition: New.
- Hardcover
Seller: WeBuyBooks, Rossendale, LANCS, United KingdomWeBuyBooks
Contact seller5-star sellerCondition: Used - Good
US$ 6.74
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hardcover. Condition: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Ex library copy wit…h usual stamps & stickers.
Sensory and Consumer Research in Food Product Design and Development
Resurreccion, Anna V. A., Moskowitz, Howard R., Beckley, Jacqueline H.
- Hardcover
Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books
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US$ 20.87
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Condition: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
- Softcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
Contact seller5-star sellerCondition: Used - As new
US$ 18.49
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Condition: As New. Unread book in perfect condition.
- Softcover
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.ThriftBooks-Dallas
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US$ 25.27
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Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
- Softcover
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.ThriftBooks-Atlanta
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US$ 25.27
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Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
- Softcover
Seller: Windflower Bookstore, Rockford, IL, U.S.A.Windflower Bookstore
Contact seller4-star sellerCondition: Used
US$ 21.29
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Condition: like_new.
- Softcover
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)
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US$ 25.71
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Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
- Hardcover
Seller: Anybook.com, Lincoln, United KingdomAnybook.com
Contact seller5-star sellerCondition: Used - Fair
US$ 7.64
US$ 18.38 shippingShips from United Kingdom to U.S.A.Quantity: 1 available
Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1000grams, ISBN:9780813816326.
- Softcover
Seller: World of Books Inc, Montgomery, IL, U.S.A.World of Books Inc
Contact seller2-star sellerCondition: Used - Good
US$ 27.71
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Paperback. Condition: Good. Can you remember the world before the iPod? How about the world before chunky tomato sauce or brown mustard? Many of these products came about not through focus groups and polling, but rather through research and development labs and marketers developing the products they knew customers would want, be…fore customers knew they wanted them. Today your customers can actually help you create your next product. Rule Developing Experimentation (RDE) is a solution-oriented learning experience. RDE is the systematized process of designing, testing and modifying alternative ideas, packages, products, or services in a disciplined way so that the developer and marketer discover what appeals to the customer, even if the customer can't articulate the need, much less the solution. The book begins by presenting best practices in the RDE from some of today's top companies: HP, Prego, Vlasic, and Mastercard. It then goes on to examine RDEs use in innovation and design, and goes on to examine its possible uses in the international, political, bioinformatics, and finance areas. Filled with real-life stories, this book will change the way people think about selling to their present and future customers. ?Everyone thinks they need to break rules, but Moskowitz and Gofman skillfully show us how to develop and use the rules to define new perspectives and make better business decisions in virtually any field. An absolute must-read for any businessperson facing fierce competition!? ?Sean Bauld, Executive Vice President, Global Head of Marketing, Sales & Trading, Reuters ?Over the last 15 years significant shareholder value has been destroyed by ?insightful and creative? marketers resulting in the shocking statistic that more than 90% of launches and re-launches do fail. Moskowitz and Gofman are serious geniuses who have dedicated their work to help all of us increase our chances of success significantly. RDE is a new tool that all marketers should acquire if they love their profession and are serious about creating shareholder value out of every launch.? ?Tex Gunning, Group Vice President, Unilever Asia ?In a series of well-written and engaging examples, Moskowitz and Gofman vividly illustrate the value of a truly scientific approach to understanding what consumers really want. But more than that, they show how experimentation is not only the spice of life, but can spice up all of our lives.This book is as much fun to read as it is informative, and it is as deeply rooted in psychology as it is in the science of marketing. They really deliver the goods!? ?Professor Stephen Kosslyn, Chair, Psychology Department, Harvard University ?We?ve been teaching business students how to understand the ?mind of their customers? for a long time. Finally, the ordinary reader, as well as business people, social scientists, and politicians, can share in these tools. Moskowitz and Gofman have flattened the playing field with their book Selling Blue Elephants. I applaud you both. Two thumbs up.? ?Professor Subrata Sen, Professor of Marketing, Yale University ?We are in an age of the next killer application and it is elusive. Selling Blue Elephants is an absolute must read for any business moving from strategy to execution. Howard and Alex have built a process driven engine (RDE) that delivers actionable results that have a direct tie back to business directives. Bringing reality from concept is the key ingredient to a successful business idea?Selling Blue Elephants is the cookbook.? ?Peter Tripp, Vice President, Strategic Programs Office Global Outsourcing and Infrastructure Services, UNISYS ?This book is a must read for anyone challenged with showing that systematic experimental design does not start and end in R&D but should be ingrained in the corporate mindset.? ?Dulce Paredes, PhD., Director, Consumer Sciences, Avon Products, Inc. Really great products and really huge successes don?t come from focus groups! And if you simply rely on trial and error, or guesswork, you?ll lose far more often than you?ll win. Now, there?s a solution: Rule Developing Experimentation (RDE), the first systematized, disciplined, solution-oriented business process of experimentation. In Selling Blue Elephants, RDE?s creators reveal how to systematically design, test, and modify alternative ideas, packages, products, and services, to discover offerings your customers will be passionate about.even if they can?t articulate the need, much less the solution! Discover the seven easy steps that take you from cluelessness to clarity in just days. sometimes even hours. Watch RDE succeeding in companies ranging from Hewlett-Packard to Campbell?s, MasterCard to Maxwell House. and learn how to get the same outstanding results yourself, one step at a time, every time! Discover ?how the world works? in your market Reveal the hidden rules that define your next breakthrough product Create prototypes that answer the right questions, fast Get at the truths your customers don?t know how to tell you Use automated tools to streamline the entire process Streamline your research, and get actionable answers in just days Extend RDE value throughout the enterprise From messaging to corporate communications to investor behavior About the Authors Howard Moskowitz is President and CEO of Moskowitz Jacobs Inc. He is a well-known experimental psychologist in the field of psychophysics and an inventor of world-class market research technology. Widely published in the scientific press, Dr. Moskowitz is known worldwide as the leading thinker and creator of advanced research technology in the area of new product and concept development. His background includes a Ph.D. in Experimental Psychology from Harvard University and seven years as a Senior Scientist at the U.S. Army Natick Laboratories. In July 2004, he was elected as an IFT Fellow for his contributions in the field of food science and technology. He was also awarded the American Marketing Association?s 2005 Ch.
- Hardcover
- First Edition
Seller: R&R Better Books, Martinez, CA, U.S.A.R&R Better Books
Contact seller5-star sellerCondition: Used - Very good
US$ 28.00
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Hardcover. Condition: Very Good. * Stated First Printing 2007. * Book cover near new, moderate wear at end caps - pages clean, bright and unmarked spine like new. * Jacket near new - light edge wear. * "Honest and reliable service - every book hand-packaged with care.".
Language: English
Published by U.S.A.: Pearson Prentice Hall / Wharton School Publishing, 2007
- Hardcover
- Signed
Seller: The Warm Springs Book Company, Fremont, CA, U.S.A.The Warm Springs Book Company
Contact seller4-star sellerCondition: Used - Fine
US$ 24.95
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Hardcover. Condition: Fine. Dust Jacket Condition: Fine. A fine copy in a fine, mylar protected DJ. 1st edition/2nd printing. Inscribed (non-personalized) and signed by both authors on front endpaper; 8vo., 252 pages. Inscribed by Author(s).
- Hardcover
Seller: WorldofBooks, Goring-By-Sea, WS, United KingdomWorldofBooks
Contact seller5-star sellerCondition: Used - Very good
US$ 24.14
US$ 7.57 shippingShips from United Kingdom to U.S.A.Quantity: 2 available
Hardback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
GHOST STORIES
Anonymous (editor) (Robert E. Howard writing as John Taverel; Glenn Lord; Sam Moskowitz; James R. Seiger; Noble Forrest; Robert Weinberg)
Published by Opar Press, Evergreen, Colorado, 1973
- Softcover
- First Edition
Seller: WF Sandercombe, Burlington, ON, CanadaWF Sandercombe
Contact seller5-star sellerCondition: Used - Very good
US$ 9.95
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Add to basketSoft cover. Condition: Very Good. First Edition. Staple-bound in pictorial card covers. Light wear; no interior markings. This contains: Introduction to The Apparition by Glenn Lord, attesting to the authenticity of Taverel as a Robert E. Howard pen name; The Apparition in the Prize Ring by Robert E. Howard writing as John Taver…el; Neglected Repository of Supernatural Fiction by Sam Moskowitz; Ghost Stories Index by James R. Seiger; The Ghost of the Clergyman's Wife by Noble Forrest; and Hero Pulp Index by Robert Weinberg. Size: 8vo. Book.
FANTASY AND SCIENCE FICTION - Volume 35, number 1 - July 1968
Ferman, Edward L. (editor) (Dean R. Koontz; Larry Brody; Sam Moskowitz; Guillaume Apollinaire; John Sladek; Hayden Howard; Piers Anthony; Isaac Asimov; Gahan Wilson)
Published by Mercury Press, New York, 1968
- Softcover
- First Edition
Seller: WF Sandercombe, Burlington, ON, CanadaWF Sandercombe
Contact seller5-star sellerCondition: Used - Very good
US$ 9.95
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Add to basketSoft cover. Condition: Very Good. First Edition. Light rubbing on the corners with an uncreased spine and a faint date stamp on the front cover; no interior markings. Cover art by Jack Gaughan. This issue contains: The Psychedelic Children by Dean R. Koontz; Key Item by Isaac Asimov; Ultimate Defense by Larry Brody; Introduction… to Remote Projection by Sam Moskowitz; Remote Projection by Guillaume Apollinaire; TheSublimation World by John Sladek; Beyond Worlds by Hayden Howard; Sos teh Rope - Part One by Piers Anthony; along with the usual features, including Little Lost Satellite - a science article by Isaac Asimov; and a cartoon by Gahan Wilson. Size: 12mo. Jack Gaughan; (illustrator). Book.
