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Seller: GreatBookPricesUK, Woodford Green, United Kingdom
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Seller: GreatBookPricesUK, Woodford Green, United Kingdom
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Language: English
Published by Taylor & Francis Ltd, 2025
ISBN 10: 1032664967 ISBN 13: 9781032664965
Seller: Revaluation Books, Exeter, United Kingdom
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Add to basketPaperback. Condition: Brand New. 120 pages. 10.00x7.00x10.00 inches. In Stock.
Publication Date: 2019
Seller: Amnesty Bookshop, Bristol, Bristol, United Kingdom
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Add to basketSoft cover. Condition: Near Fine. No Jacket. Limited Edition. Limited edition of 100 copies, signed by the author on the title page. In a grey-blue soft cover with black titles to spine and black titles and a map to the front. No dust jacket. 97 pp. with one map and twenty-two photographs. The book is in near fine condition with just minor sunning of the spine and very slight bruising of the corners of the cover. The pages are clean and unmarked. Signed by Author(s).
Language: English
Published by Mpress (Media) Limited, Essex, UK, 2016
ISBN 10: 0995563004 ISBN 13: 9780995563001
Seller: CURIO, Cleethorpes, North East Lincolnshire, United Kingdom
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Add to basketHardcover. Condition: New. Dust Jacket Condition: New. 1st Edition. Brand New. First Edition / First Print. Hardback copy in light blue cloth boards with silver gilt lettering to front and spine. Unclipped dustjacket in new removable protective clear sleeve. 216pp. Colour and b/w photographs. Signed and inscribed by author in black ink to ffep. (42/6). Signed by Author(s).
Seller: GreatBookPrices, Columbia, MD, U.S.A.
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Seller: GreatBookPricesUK, Woodford Green, United Kingdom
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Language: English
Published by H N H International Limited, 2024
ISBN 10: 1032664959 ISBN 13: 9781032664958
Seller: Biblios, Frankfurt am main, HESSE, Germany
Condition: New. pp. 120.
Seller: AHA-BUCH GmbH, Einbeck, Germany
Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Examining the evolution of political marketing in Central and Eastern Europe, this book delivers a snapshot into both the campaign strategies and the triumphs and trials facing democratic progress in this complex political landscape. The chapters were originally published as a special issue of the Journal of Political Marketing.
Seller: preigu, Osnabrück, Germany
Taschenbuch. Condition: Neu. Issues of Political Marketing | East European Perspective | Milo¿ Gregor (u. a.) | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2025 | Routledge | EAN 9781032664965 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
Buch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Casting light on the evolution of political marketing in Central and Eastern Europe, this book delivers an intriguing snapshot into both the sophistication of campaign strategies and the triumphs and trials facing democratic progress in this increasingly complex political landscape.Free elections, following the fall of the communist regimes in Central and Eastern Europe, brought the need to attract voters through election campaigns and therefore, races involving political marketing began, and electoral campaigns in CEE began to resemble those of Western democracies. Most political parties operating in the region became quickly accustomed to the new approach to politics and a broad range of political marketing tools and techniques. This edited volume focuses on political campaign professionalization in general (in Lithuania) and in TV spots (in Poland), and celebritization (in Croatia). The second part of the volume focuses on struggles of opposition in authoritarian regime (in Russia), whether Facebook can serve as an effective political marketing tool in an illiberal context (in Hungary), and the communication and campaigning of authoritarian presidents in a hybrid regime (in Serbia). All of them are recent case studies.The chapters in this volume were originally published as a special issue of the Journal of Political Marketing. 122 pp. Englisch.
Seller: AHA-BUCH GmbH, Einbeck, Germany
Buch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Casting light on the evolution of political marketing in Central and Eastern Europe, this book delivers an intriguing snapshot into both the sophistication of campaign strategies and the triumphs and trials facing democratic progress in this increasingly complex political landscape.Free elections, following the fall of the communist regimes in Central and Eastern Europe, brought the need to attract voters through election campaigns and therefore, races involving political marketing began, and electoral campaigns in CEE began to resemble those of Western democracies. Most political parties operating in the region became quickly accustomed to the new approach to politics and a broad range of political marketing tools and techniques. This edited volume focuses on political campaign professionalization in general (in Lithuania) and in TV spots (in Poland), and celebritization (in Croatia). The second part of the volume focuses on struggles of opposition in authoritarian regime (in Russia), whether Facebook can serve as an effective political marketing tool in an illiberal context (in Hungary), and the communication and campaigning of authoritarian presidents in a hybrid regime (in Serbia). All of them are recent case studies.The chapters in this volume were originally published as a special issue of the Journal of Political Marketing.