O'cass Aron (3 results)

Soft cover. Condition: Very Good (some underlining). Second. Heavy book - extra postage will apply. Various Artists & Photographers (illustrator).

Paperback. Condition: Good. 664 pages. Cover slightly worn, Some pages dog-eared 2008 Publication, 4th Edition - Welcome Steve Ward! The fourth edition of this best-selling Australian text c ontinues to convey the essence of consumer behaviour and to connect psychologica l, socio-cultural and decision making aspects of the discipline. It retains the strong empirical and market segmentation approach that has made previous edition s so popular with lecturers and students alike.New author, Steve Ward, brings hi s invaluable teaching and industry experience to this new edition, helping to ma ke this learning resource even more relevant to today's student . The authors e xplain in a clear and integrated fashion the consumer behaviour variables, the d ifferent types and importance of consumer research, and problems encountered in performing research. The text is structured in a logical manner that enables stu dents to understand how distinct factors influence decision making and new examp les, including advertisements, help students to ground the theory.…

Paper Back. Condition: Good. The cover has light wear, scuffed edges, and a 6cm tear on the front cover. 662 pages. Books listed here are not stored at the shop. Please contact us if you want to pick up a book from Newtown. Size: Size F: 9"-10" Tall (228-254mm).