Oehl Moritz (44 results)
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Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Essay from the year 2002 in the subject English Language and Literature Studies - Literature, grade: 2,0, Sewanee the University of the South, course: History 201: History of the US, language: English, abstract: Benjamin Franklin was the first Amer…ican hero. He was essential in formulating America's cause and his role in the peace negotiations with England made him an idol for generations. In his Autobiography the reader can follow the course of his life until his 30th birthday. Although he does not give any accounts on his role in achieving American Independence, his work delivers a good impression on his character. Nevertheless, to understand Franklin more thoroughly it is essential to consider a modern biography about him. In comparison to the Autobiography which lays stress on his attitude and principles towards life, Edmund S. Morgan's work Benjamin Franklin estimates his achievements for America by using these principles as an explanation for his success. When comparing Franklin's own story about his life with any other biography, we have to take into account whom he addresses with his writing. The first part of the Autobiography is dedicated to his son William and is written while the old man is on a political mission in England in 17711. Unlike Morgan's Benjamin Franklin, published in 2002 and written for a broad audience, Franklin did not explicitly address the public with the first part of his work. Even though the Autobiography has by today been published and distributed all over the world, it is crucial to consider that its initial purpose was only to inform his son.
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Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Essay from the year 2002 in the subject English Language and Literature Studies - Literature, grade: 2,0, Sewanee the University of the South, course: English 377: American Literature until 1860, language: English, abstract: Benjamin Franklin was o…ne of the most famous and important participants in the American Revolution of the 1760's to 1780's. Like 55 other important political figures of that time, he was a delegate of the Continental Congress who signed the Declaration of Independence. He is the author of many valuable maxims that are used in everyday conversations still today. Without doubt - Franklin is one of the first celebrities and most remembered political figures in US history. He had an enormous impact on the new American self-confidence and, even more important, the American way of life. But when looking at his Autobiography, many people argue that it does not include any reference to his achievements for society. In contrast, it is stated that these works seem to be revolving only around the events that had a purpose for him personally. Is Franklin a mere egoist or someone who cares about others, too The first evidence of Franklin mentioning aid to others in the Autobiography is assistance to the 'Tallow-Chandler and Soap-Boiler' (Franklin, 542) job of his father. Like all children in the 18th century he is involved in work for the family. This is not surprising, yet. Besides, he learns in his childhood, that 'nothing was useful which was not honest' (Franklin, 543). If we look at honesty as a part of respecting and also helping people, Franklin therefore must have been taught mature behavior at an early age. His working career starts when he is still a kid. Franklin's inclinations are to become a printer. From the age of 12 on, he does an apprenticeship at his brother's business. Franklin tells us about his time there: 'In a little time I made great proficiency in the Business, and became a useful hand to my Brother' (Franklin, 545). O nce again, it is not only pure self- interest that makes a difference in his life. This is even more evident by the fact that he obviously wrote his Autobiography many years later; still, he regards have taken the advices of his family members for granted, too.
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Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Seminar paper from the year 2004 in the subject English Language and Literature Studies - Literature, grade: 2,0, University of Bamberg (Professur für Amerikanische Literaturwissenschaft), course: Oberseminar Interethnic Confrontations as depicted…in American Literatures, language: English, abstract: f we justly consider the United States as a country of immigrants, it has been a place of cultural encounters and clashes ever since the first pilgrims got off the ships from Europe and met with the original inhabitants of the country, the Indian tribes (cf. Tindall: 12-28). Although the first immigrants to America were mostly English, there have been many cultural groups following their paths and building up their existence in the 'New World'. Germans, Dutch, Italians or Jews are just some of the many people who escaped from their home countries to start a new life in the United States. Their arrival in the new country often led to conflicts. If they were not physical then at least on a verbal basis did the immigrants face the mistrust and often even the hate of the American people. (cf. Tindall: 716-723)With the growing industrialization and the need for new, free labor, Africans were brought to the United States against their wills. Thereby, the problem of interethnic or interracial conflicts was even further complicated. Some consider this racist policy of 'importing' people for work purposes as the basis for American prosperity until today. The resulting discrimination of Blacks, however, remains a discussion topic even nowadays and is the source of many conflicts in American history, let alone the main reason for the last war that was fought on American territory - the Civil War in the 1860's (cf. Tindall: 487-492).One century later, during the 1960's, African-Americans were tired of their legal and personal oppression and started to demand the rights promised to them by the Proclamation Declaration but that had not really been practised in reality. The emergence of the Black Power movement, mainly by the Black Panthers, marked an important step in the Black people's emasculation from the chains of inequality. (cf. Tindall: 1160-1164). Nevertheless, segregation (the legal separation of Black and White) was still prevalent and not even in 2004 can we speak of equal opportunities for both races in the USA.With 'Sons of Darkness, Sons of Light', John A. Williams, an Afro-American author, tried to present an attempt of how to change circumstances for Blacks in America. His novel, first published in 1969 and envisioning America at the beginning of the 1970's, may not have had a lot of critical acclaim, but in my opinion is a valuable source for interpreting the multi-faceted interethnic encounters in the United States of the late 196o's.
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Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Seminar paper from the year 2001 in the subject English Language and Literature Studies - Culture and Applied Geography, grade: 2 (B), University of Bamberg (English and American Literature Studies), course: Proseminar The Geography, History, Folkl…ore, and Literature of American Transportation, language: English, abstract: 1. IntroductionThe building of the first Transcontinental Railroad marks one of the highlights in American History. Nearly 20,000 workers, mostly immigrants or Chinese, especially engaged for this job, had build a line stretching from Omaha, Nebraska, to the eastern boundary of California within just six years. This largest project in the history of American transportation cost about $ 50 Mio., a number not reached ever before. Huge discussions preceded the project, even more were held afterwards. This termpaper will deal with the preparations for, the actual work and the consequences of this enormous construction.[.].
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Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Seminar paper from the year 2005 in the subject American Studies - Literature, grade: 2,0, University of Bamberg (Lehrstuhl für Anglistik), course: Hauptseminar Mark Twain, language: English, abstract: Die Arbeit beschreibt, wie das kontroverse The…ma Rassismus in Mark Twains Klassiker 'Adventures of Huckleberry Finn' thematisiert wird.
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Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Thesis (M.A.) from the year 2006 in the subject American Studies - Literature, grade: 2,7, University of Bamberg (Professur für Amerikanistik), 58 entries in the bibliography, language: English, abstract: In this thesis paper, each of the three bla…ck autobiographical writings will be discussed in chronological order. The paper begins with Frederick Douglass's Narrative from 1845, continues with W.E.B. Du Bois's Darkwater from 1920 and finishes with The Autobiography of Malcolm X from 1965. The purpose of this chronological organization is to better trace the development of black autobiographical writing over the period of 120 years.Each autobiography's discussion is divided up into three distinguishable components. A summary of each memoir provides a background against which the further stylistic and thematic discussions can be attempted. Secondly, the historical circumstances, basic structure and narrative techniques of the respective eras of black autobiographical writing and of the specific works will be discussed. The purpose is to closely look at typical features (or, in the case of The Autobiography of Malcolm X, genres) of black autobiographical writings in each period and then, in a second step, analyze each work's specific stylistic and narrative peculiarities. The third and last component of each autobiography's discussion is a close textual interpretation. It shall analyze the development of the self-image of each author as presented in his autobiographical work. These observations will be synthesized in the Conclusion of this thesis paper.The eventual aim of this study is to prove the three thesis elements. First of all, it shall be demonstrated that African-Americans have written autobiographies to comment on the unjust societies they have been living in since slavery. Secondly, it shall be proven that the three distinguishable stages of black autobiographical writing are best represented by this s.
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Condition: Hervorragend. Zustand: Hervorragend | Sprache: Englisch | Produktart: Bücher | Thesis (M.A.) from the year 2006 in the subject American Studies - Literature, grade: 2,7, University of Bamberg (Professur für Amerikanistik), language: English, abstract: In this thesis paper, each of the three black autobiographical writ…ings will be discussed in chronological order. The paper begins with Frederick Douglass¿s Narrative from 1845, continues with W.E.B. Du Bois¿s Darkwater from 1920 and finishes with The Autobiography of Malcolm X from 1965. The purpose of this chronological organization is to better trace the development of black autobiographical writing over the period of 120 years. Each autobiography¿s discussion is divided up into three distinguishable components. A summary of each memoir provides a background against which the further stylistic and thematic discussions can be attempted. Secondly, the historical circumstances, basic structure and narrative techniques of the respective eras of black autobiographical writing and of the specific works will be discussed. The purpose is to closely look at typical features (or, in the case of The Autobiography of Malcolm X, genres) of black autobiographical writings in each period and then, in a second step, analyze each work¿s specific stylistic and narrative peculiarities. The third and last component of each autobiography¿s discussion is a close textual interpretation. It shall analyze the development of the self-image of each author as presented in his autobiographical work. These observations will be synthesized in the Conclusion of this thesis paper. The eventual aim of this study is to prove the three thesis elements. First of all, it shall be demonstrated that African-Americans have written autobiographies to comment on the unjust societies they have been living in since slavery. Secondly, it shall be proven that the three distinguishable stages of black autobiographical writing are best represented by this selection of books. And finally, one will see that the self-images of the authors as presented to the reader in these works show similarities in many respects, and thus continuity in the status of African-Americans in US society is visible.
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Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Studienarbeit aus dem Jahr 2002 im Fachbereich Medien / Kommunikation - Journalismus, Publizistik, Note: 2,0, Otto-Friedrich-Universität Bamberg (Lehrstuhl für Kommunikationswissenschaften), Veranstaltung: Proseminar 'Berufsbild des Journalisten -…Fiktion, Ideal und Wirklichkeit', Sprache: Deutsch, Abstract: Der Roman 'Das Licht' von A.J. Cronin spielt im Norden Englands der 1950er Jahre. Hauptfigur der Erzählung ist Henry Page, Verleger des traditionsreichen 'Lichts', einer Heimatzeitung in Hedleston, welche schon seit dem 18. Jahrhundert regelmäßig erscheint. Das Geschäft seines Vaters weiterführend verkörpert er eine reine, von Skandalen und Machtgier freie Presse. Doch eines Tages kommt Aufruhr in die ansonsten so ruhige Stadt und das Leben Pages: Leonhard Nye und Harold Smith, beides Angestellte des Londoner Großverlegers Vernon Somerville, unterbreiten dem Herausgeber des 'Lichts' ein Übernahmeangebot für seine Zeitung. Im Auftrag ihres Bosses sollen die beiden mit dem 'Journal' den Zeitungsmarkt der Region umkrempeln - ein Provinzblatt ist dabei nur im Weg.Um die große Tradition seiner Zeitung wissend, schlägt Page die Offerte jedoch aus, im Vertrauen auf seine treuen Leser, welchen er sich aufs Äußerste verpflichtet fühlt und denen er eine Boulevardisierung seiner Zeitung nicht zumuten will. Er traut den Journalisten des 'Journals' nicht zu, ihn von seinem angestammten Platz zu vertreiben. Dem gerissenen Nye und geschäftigen Smith gelingt es jedoch, durch diverse Aktionen, wie einer kostenlosen Erstausgabe und sensationslüsternem Schreibstil, Oberwasser zu gewinnen. Das 'Licht' gibt allerdings nicht klein bei und kann dem neuen Konkurrenten durch seine journalistische Qualität Paroli bieten. Pages Geldsorgen verschwinden allerdings nicht. Und so scheint er nach einem tragischen Ereignis zum ersten Mal richtig am Boden zu sein: durch Nachforschungen entdeckt Leonard Nye eines Tages, dass das Druckereigebäude des 'Lichts' nicht den bautechnischen Vorschriften der Zeit entspricht und sorgt dafür, dass es - zumindest vorübergehend - geschlossen wird. Nicht nur das - auch seinen Mitarbeitern hat Page schon seit Wochen keinen Lohn mehr bezahlt. Die Rechnungen türmen sich auf und so scheint es für ihn keine andere Möglichkeit zu geben, als seine Zeitung zu verkaufen.Dieser Plan der Konkurrenz scheitert jedoch kläglich: von unbändigem Willen getrieben, gelingt es Page, durch eine hektographierte Einblatt-Ausgabe des 'Lichts' Sympathien und Unterstützung für sein Blatt aufzubauen und so bekommt er seinen vorher noch verwehrten Bankkredit nun doch erteilt. Die Produktion der traditionsreichen Zeitung kann aufrechterhalten werden.
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Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Studienarbeit aus dem Jahr 2002 im Fachbereich Medien / Kommunikation - Journalismus, Publizistik, Note: 2,8, Otto-Friedrich-Universität Bamberg (Lehrstuhl für Kommunikationswissenschaften), Veranstaltung: Proseminar 'Das Mediensystem der Bundesrep…ublik Deutschland', Sprache: Deutsch, Abstract: In der heutigen Zeit ist die Medienlandschaft einem ständigen Prozess der Veränderung unterworfen. Neue 'Informations- und Kommunikationstechniken' ('IuK-Techniken') bekommen eine immer größere Bedeutung während sich die 'alten Medien' wie Zeitung/Zeitschrift und Rundfunk (TV und Radio) der neuen Situation anpassen müssen. Das erst seit 1984 existierende 'duale Rundfunksystem' mit den öffentlich-rechtlichen auf der einen und den privaten Sendern auf der anderen Seite sorgt durch politisierende Themen wie Rechteverwertung (z.B. Fußball-Weltmeisterschaft) immer wieder für Diskussionsstoff. Wie der Schlussbericht der Enquetekommission des Bundestages 'Zukunft der Medien in Wirtschaft und Gesellschaft - Deutschlands Weg in die Informationsgesellschaft' treffend fest stellt, leben wir heute 'in einer Informationsgesellschaft, die sich in rasantem Tempo global weiterentwickelt1' und somit vor allem durch die Politik ihre Möglichkeiten und Schranken aufgezeigt bekommen soll.Diese Arbeit soll sich mit den medienpolitischen Haltungen der beiden größten deutschen Parteien, der SPD und der CDU bzw. CSU, beschäftigen, nicht jedoch ohne zuvor kurz in die wichtigsten Streitpunkte einzuführen.
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Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Studienarbeit aus dem Jahr 2004 im Fachbereich Medien / Kommunikation - Journalismus, Publizistik, einseitig bedruckt, Note: 2,8, Otto-Friedrich-Universität Bamberg (Lehrstuhl für Kommunikationswissenschaften), Veranstaltung: HS: Kommunikative Stra…tegien des Identitätsmanagements von Organisationen, 12 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: Die Begriffe Image und Public Relations haben in der Kommunikationspolitik von Organisationen in den letzten Jahrzehnten eine stetig wachsende Bedeutung erhalten. Auch in der Forschung werden sie schon seit geraumer Zeit ausführlich behandelt. Es scheint für Unternehmen, aber auch immer mehr für Non-Profit Organisationen1, von hohem Interesse zu sein, ein positives Image zu besitzen, weil dieses den Unternehmenserfolg positiv beeinflussen kann. Einem schlechten Image wird hingegen unterstellt, langfristig negative Auswirkungen auf den Erfolg eines Unternehmens zu haben. In diesem Zusammenhang ist es augenfällig, dass immer mehr Organisationen in der Öffentlichkeit lautstark von sich reden machen. Ein gutes Beispiel ist hierbei der Mineralölkonzern Shell: Mitte der Neunziger Jahre startete diese Organisation eine groß angelegte Kampagne in Presse, Funk und Fernsehen um das in der Öffentlichkeit aufgrund der geplanten Versenkung der Ölplattform Brent Spar entstandene Misstrauen im Keime zu ersticken. Ein Zusammenhang zwischen der öffentlichen Meinung über eine Organisation sowie der Presse- oder Öffentlichkeitsarbeit des betreffenden Unternehmens existiert also zweifellos. Das Ziel dieser Arbeit ist es nun, diese Zusammenhänge wissenschaftlich herauszuarbeiten. Hierfür möchte ich in zwei theoretischen Abschnitten die Begriffe Image und Public Relations genauer beleuchten und erklären. Im letzten Teil meiner Arbeit wird die Verbindung zwischen diesen beiden Phänomenen unserer heutigen Zeit hergestellt. Zuletzt soll die These bestätigt werden, dass zwischen Public Relations und Organisations-Images ein entscheidender Zusammenhang und eine gegenseitige Abhängigkeit besteht.
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Essay from the year 2002 in the subject English Language and Literature Studies - Literature, grade: 2,0, Sewanee the University of the South, course: History 201: History of the US, language: English, abstract: Benjamin Franklin wa…s the first American hero. He was essential in formulating America's cause and his role in the peace negotiations with England made him an idol for generations. In his Autobiography the reader can follow the course of his life until his 30th birthday. Although he does not give any accounts on his role in achieving American Independence, his work delivers a good impression on his character. Nevertheless, to understand Franklin more thoroughly it is essential to consider a modern biography about him. In comparison to the Autobiography which lays stress on his attitude and principles towards life, Edmund S. Morgan's work Benjamin Franklin estimates his achievements for America by using these principles as an explanation for his success. When comparing Franklin's own story about his life with any other biography, we have to take into account whom he addresses with his writing. The first part of the Autobiography is dedicated to his son William and is written while the old man is on a political mission in England in 17711. Unlike Morgan's Benjamin Franklin, published in 2002 and written for a broad audience, Franklin did not explicitly address the public with the first part of his work. Even though the Autobiography has by today been published and distributed all over the world, it is crucial to consider that its initial purpose was only to inform his son. 12 pp. Englisch.
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Seminar paper from the year 2001 in the subject English Language and Literature Studies - Culture and Applied Geography, grade: 2 (B), University of Bamberg (English and American Literature Studies), course: Proseminar The Geography…, History, Folklore, and Literature of American Transportation, language: English, abstract: 1. IntroductionThe building of the first Transcontinental Railroad marks one of the highlights in American History. Nearly 20,000 workers, mostly immigrants or Chinese, especially engaged for this job, had build a line stretching from Omaha, Nebraska, to the eastern boundary of California within just six years. This largest project in the history of American transportation cost about $ 50 Mio., a number not reached ever before. Huge discussions preceded the project, even more were held afterwards. This termpaper will deal with the preparations for, the actual work and the consequences of this enormous construction.[.] 20 pp. Englisch.
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Essay from the year 2002 in the subject English Language and Literature Studies - Literature, grade: 2,0, Sewanee the University of the South, course: English 377: American Literature until 1860, language: English, abstract: Benjami…n Franklin was one of the most famous and important participants in the American Revolution of the 1760's to 1780's. Like 55 other important political figures of that time, he was a delegate of the Continental Congress who signed the Declaration of Independence. He is the author of many valuable maxims that are used in everyday conversations still today. Without doubt - Franklin is one of the first celebrities and most remembered political figures in US history. He had an enormous impact on the new American self-confidence and, even more important, the American way of life. But when looking at his Autobiography, many people argue that it does not include any reference to his achievements for society. In contrast, it is stated that these works seem to be revolving only around the events that had a purpose for him personally. Is Franklin a mere egoist or someone who cares about others, too The first evidence of Franklin mentioning aid to others in the Autobiography is assistance to the 'Tallow-Chandler and Soap-Boiler' (Franklin, 542) job of his father. Like all children in the 18th century he is involved in work for the family. This is not surprising, yet. Besides, he learns in his childhood, that 'nothing was useful which was not honest' (Franklin, 543). If we look at honesty as a part of respecting and also helping people, Franklin therefore must have been taught mature behavior at an early age. His working career starts when he is still a kid. Franklin's inclinations are to become a printer. From the age of 12 on, he does an apprenticeship at his brother's business. Franklin tells us about his time there: 'In a little time I made great proficiency in the Business, and became a useful hand to my Brother' (Franklin, 545). O nce again, it is not only pure self- interest that makes a difference in his life. This is even more evident by the fact that he obviously wrote his Autobiography many years later; still, he regards have taken the advices of his family members for granted, too. 12 pp. Englisch.
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Seminar paper from the year 2004 in the subject English Language and Literature Studies - Literature, grade: 2,0, University of Bamberg (Professur für Amerikanische Literaturwissenschaft), course: Oberseminar Interethnic Confrontati…ons as depicted in American Literatures, language: English, abstract: f we justly consider the United States as a country of immigrants, it has been a place of cultural encounters and clashes ever since the first pilgrims got off the ships from Europe and met with the original inhabitants of the country, the Indian tribes (cf. Tindall: 12-28). Although the first immigrants to America were mostly English, there have been many cultural groups following their paths and building up their existence in the 'New World'. Germans, Dutch, Italians or Jews are just some of the many people who escaped from their home countries to start a new life in the United States. Their arrival in the new country often led to conflicts. If they were not physical then at least on a verbal basis did the immigrants face the mistrust and often even the hate of the American people. (cf. Tindall: 716-723)With the growing industrialization and the need for new, free labor, Africans were brought to the United States against their wills. Thereby, the problem of interethnic or interracial conflicts was even further complicated. Some consider this racist policy of 'importing' people for work purposes as the basis for American prosperity until today. The resulting discrimination of Blacks, however, remains a discussion topic even nowadays and is the source of many conflicts in American history, let alone the main reason for the last war that was fought on American territory - the Civil War in the 1860's (cf. Tindall: 487-492).One century later, during the 1960's, African-Americans were tired of their legal and personal oppression and started to demand the rights promised to them by the Proclamation Declaration but that had not really been practised in reality. The emergence of the Black Power movement, mainly by the Black Panthers, marked an important step in the Black people's emasculation from the chains of inequality. (cf. Tindall: 1160-1164). Nevertheless, segregation (the legal separation of Black and White) was still prevalent and not even in 2004 can we speak of equal opportunities for both races in the USA.With 'Sons of Darkness, Sons of Light', John A. Williams, an Afro-American author, tried to present an attempt of how to change circumstances for Blacks in America. His novel, first published in 1969 and envisioning America at the beginning of the 1970's, may not have had a lot of critical acclaim, but in my opinion is a valuable source for interpreting the multi-faceted interethnic encounters in the United States of the late 196o's. 20 pp. Englisch.
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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Seminar paper from the year 2005 in the subject American Studies - Literature, grade: 2,0, University of Bamberg (Lehrstuhl für Anglistik), course: Hauptseminar Mark Twain, language: English, abstract: Die Arbeit beschreibt, wie das… kontroverse Thema Rassismus in Mark Twains Klassiker 'Adventures of Huckleberry Finn' thematisiert wird. 24 pp. Englisch.
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Seller: Majestic Books, Hounslow, United KingdomMajestic Books
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Condition: New. Print on Demand pp. 26 424:B&W 5.83 x 8.27 in or 210 x 148 mm (A5) Perfect Bound on Creme w/Matte Lam.
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Seller: Books Puddle, New York, NY, U.S.A.Books Puddle
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Seller: Biblios, frankfurt am main, HESSE, GermanyBiblios
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Condition: New. PRINT ON DEMAND pp. 26.
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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Studienarbeit aus dem Jahr 2002 im Fachbereich Medien / Kommunikation - Journalismus, Publizistik, Note: 2,8, Otto-Friedrich-Universität Bamberg (Lehrstuhl für Kommunikationswissenschaften), Veranstaltung: Proseminar 'Das Mediensyst…em der Bundesrepublik Deutschland', Sprache: Deutsch, Abstract: In der heutigen Zeit ist die Medienlandschaft einem ständigen Prozess der Veränderung unterworfen. Neue 'Informations- und Kommunikationstechniken' ('IuK-Techniken') bekommen eine immer größere Bedeutung während sich die 'alten Medien' wie Zeitung/Zeitschrift und Rundfunk (TV und Radio) der neuen Situation anpassen müssen. Das erst seit 1984 existierende 'duale Rundfunksystem' mit den öffentlich-rechtlichen auf der einen und den privaten Sendern auf der anderen Seite sorgt durch politisierende Themen wie Rechteverwertung (z.B. Fußball-Weltmeisterschaft) immer wieder für Diskussionsstoff. Wie der Schlussbericht der Enquetekommission des Bundestages 'Zukunft der Medien in Wirtschaft und Gesellschaft - Deutschlands Weg in die Informationsgesellschaft' treffend fest stellt, leben wir heute 'in einer Informationsgesellschaft, die sich in rasantem Tempo global weiterentwickelt1' und somit vor allem durch die Politik ihre Möglichkeiten und Schranken aufgezeigt bekommen soll.Diese Arbeit soll sich mit den medienpolitischen Haltungen der beiden größten deutschen Parteien, der SPD und der CDU bzw. CSU, beschäftigen, nicht jedoch ohne zuvor kurz in die wichtigsten Streitpunkte einzuführen. 20 pp. Deutsch.
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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.
Contact seller5-star sellerCondition: New
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US$ 26.55 shippingShips from Germany to U.S.A.Quantity: 2 available
Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Studienarbeit aus dem Jahr 2002 im Fachbereich Medien / Kommunikation - Journalismus, Publizistik, Note: 2,0, Otto-Friedrich-Universität Bamberg (Lehrstuhl für Kommunikationswissenschaften), Veranstaltung: Proseminar 'Berufsbild des… Journalisten - Fiktion, Ideal und Wirklichkeit', Sprache: Deutsch, Abstract: Der Roman 'Das Licht' von A.J. Cronin spielt im Norden Englands der 1950er Jahre. Hauptfigur der Erzählung ist Henry Page, Verleger des traditionsreichen 'Lichts', einer Heimatzeitung in Hedleston, welche schon seit dem 18. Jahrhundert regelmäßig erscheint. Das Geschäft seines Vaters weiterführend verkörpert er eine reine, von Skandalen und Machtgier freie Presse. Doch eines Tages kommt Aufruhr in die ansonsten so ruhige Stadt und das Leben Pages: Leonhard Nye und Harold Smith, beides Angestellte des Londoner Großverlegers Vernon Somerville, unterbreiten dem Herausgeber des 'Lichts' ein Übernahmeangebot für seine Zeitung. Im Auftrag ihres Bosses sollen die beiden mit dem 'Journal' den Zeitungsmarkt der Region umkrempeln - ein Provinzblatt ist dabei nur im Weg.Um die große Tradition seiner Zeitung wissend, schlägt Page die Offerte jedoch aus, im Vertrauen auf seine treuen Leser, welchen er sich aufs Äußerste verpflichtet fühlt und denen er eine Boulevardisierung seiner Zeitung nicht zumuten will. Er traut den Journalisten des 'Journals' nicht zu, ihn von seinem angestammten Platz zu vertreiben. Dem gerissenen Nye und geschäftigen Smith gelingt es jedoch, durch diverse Aktionen, wie einer kostenlosen Erstausgabe und sensationslüsternem Schreibstil, Oberwasser zu gewinnen. Das 'Licht' gibt allerdings nicht klein bei und kann dem neuen Konkurrenten durch seine journalistische Qualität Paroli bieten. Pages Geldsorgen verschwinden allerdings nicht. Und so scheint er nach einem tragischen Ereignis zum ersten Mal richtig am Boden zu sein: durch Nachforschungen entdeckt Leonard Nye eines Tages, dass das Druckereigebäude des 'Lichts' nicht den bautechnischen Vorschriften der Zeit entspricht und sorgt dafür, dass es - zumindest vorübergehend - geschlossen wird. Nicht nur das - auch seinen Mitarbeitern hat Page schon seit Wochen keinen Lohn mehr bezahlt. Die Rechnungen türmen sich auf und so scheint es für ihn keine andere Möglichkeit zu geben, als seine Zeitung zu verkaufen.Dieser Plan der Konkurrenz scheitert jedoch kläglich: von unbändigem Willen getrieben, gelingt es Page, durch eine hektographierte Einblatt-Ausgabe des 'Lichts' Sympathien und Unterstützung für sein Blatt aufzubauen und so bekommt er seinen vorher noch verwehrten Bankkredit nun doch erteilt. Die Produktion der traditionsreichen Zeitung kann aufrechterhalten werden. 16 pp. Deutsch.
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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.
Contact seller5-star sellerCondition: New
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Studienarbeit aus dem Jahr 2004 im Fachbereich Medien / Kommunikation - Journalismus, Publizistik, einseitig bedruckt, Note: 2,8, Otto-Friedrich-Universität Bamberg (Lehrstuhl für Kommunikationswissenschaften), Veranstaltung: HS: Ko…mmunikative Strategien des Identitätsmanagements von Organisationen, 12 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: Die Begriffe Image und Public Relations haben in der Kommunikationspolitik von Organisationen in den letzten Jahrzehnten eine stetig wachsende Bedeutung erhalten. Auch in der Forschung werden sie schon seit geraumer Zeit ausführlich behandelt. Es scheint für Unternehmen, aber auch immer mehr für Non-Profit Organisationen1, von hohem Interesse zu sein, ein positives Image zu besitzen, weil dieses den Unternehmenserfolg positiv beeinflussen kann. Einem schlechten Image wird hingegen unterstellt, langfristig negative Auswirkungen auf den Erfolg eines Unternehmens zu haben. In diesem Zusammenhang ist es augenfällig, dass immer mehr Organisationen in der Öffentlichkeit lautstark von sich reden machen. Ein gutes Beispiel ist hierbei der Mineralölkonzern Shell: Mitte der Neunziger Jahre startete diese Organisation eine groß angelegte Kampagne in Presse, Funk und Fernsehen um das in der Öffentlichkeit aufgrund der geplanten Versenkung der Ölplattform Brent Spar entstandene Misstrauen im Keime zu ersticken. Ein Zusammenhang zwischen der öffentlichen Meinung über eine Organisation sowie der Presse- oder Öffentlichkeitsarbeit des betreffenden Unternehmens existiert also zweifellos. Das Ziel dieser Arbeit ist es nun, diese Zusammenhänge wissenschaftlich herauszuarbeiten. Hierfür möchte ich in zwei theoretischen Abschnitten die Begriffe Image und Public Relations genauer beleuchten und erklären. Im letzten Teil meiner Arbeit wird die Verbindung zwischen diesen beiden Phänomenen unserer heutigen Zeit hergestellt. Zuletzt soll die These bestätigt werden, dass zwischen Public Relations und Organisations-Images ein entscheidender Zusammenhang und eine gegenseitige Abhängigkeit besteht. 32 pp. Deutsch.
