Omar Nasif Abdullah (8 results)

Condition: New. pp. 112.

paperback. Condition: Like New. LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS. book.

Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book contains great insights for both the practitioners and the academicians. Complaint management has long been considered as an under-researched topic.However, the need for more rigorous research in this field has become urgent since the study of services marketing has got momentum during the last decade. The present study proposes a frame of reference for value creation from complaints that includes a holistic complaint management framework.The research uses the case study approach to investigate a service provider s complaint management system. The book contains an extensive review of the service recovery and complaint management literatures. The present study uses both primary and secondary data. Improvised interviewing method was used to collect primary data which is discussed in the methodology chapter.The chapter also discusses the pros and cons of the case study research bringing valuable insight to the case study researchers. The analysis section offers the readers a deeper understanding of how value can be created from complaints.Findings from the present study will hopefully enlighten the researchers on how complaints can act as a change agent in the organisation 112 pp. Englisch.…

Condition: New. Print on Demand pp. 112 2:B&W 6 x 9 in or 229 x 152 mm Perfect Bound on Creme w/Gloss Lam.

Condition: New. PRINT ON DEMAND pp. 112.

Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Abdullah Omar NasifThe author is a business graduate. He completed his MSc in Marketing from University of Manchester, UK. The author seeks a career in marketing communications. Strategic brand management and services marketing are t.…

Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This book contains great insights for both the practitioners and the academicians. Complaint management has long been considered as an under-researched topic.However, the need for more rigorous research in this field has become urgent since the study of services marketing has got momentum during the last decade. The present study proposes a frame of reference for value creation from complaints that includes a holistic complaint management framework.The research uses the case study approach to investigate a service provider s complaint management system. The book contains an extensive review of the service recovery and complaint management literatures. The present study uses both primary and secondary data. Improvised interviewing method was used to collect primary data which is discussed in the methodology chapter.The chapter also discusses the pros and cons of the case study research bringing valuable insight to the case study researchers. The analysis section offers the readers a deeper understanding of how value can be created from complaints.Findings from the present study will hopefully enlighten the researchers on how complaints can act as a change agent in the organisation.…

Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This book contains great insights for both the practitioners and the academicians. Complaint management has long been considered as an under-researched topic.However, the need for more rigorous research in this field has become urgent since the study of services marketing has got momentum during the last decade. The present study proposes a frame of reference for value creation from complaints that includes a holistic complaint management framework.The research uses the case study approach to investigate a service provider¿s complaint management system. The book contains an extensive review of the service recovery and complaint management literatures. The present study uses both primary and secondary data. Improvised interviewing method was used to collect primary data which is discussed in the methodology chapter.The chapter also discusses the pros and cons of the case study research bringing valuable insight to the case study researchers. The analysis section offers the readers a deeper understanding of how value can be created from complaints.Findings from the present study will hopefully enlighten the researchers on how complaints can act as a change agent in the organisationVDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 112 pp. Englisch.…