Published by Wharton School Press, 2018
ISBN 10: 1613630905 ISBN 13: 9781613630907
Language: English
Seller: Gulf Coast Books, Cypress, TX, U.S.A.
paperback. Condition: Fair.
Published by Wharton School Press, 2018
ISBN 10: 1613630905 ISBN 13: 9781613630907
Language: English
Seller: Greenworld Books, Arlington, TX, U.S.A.
Condition: acceptable. Fast Free Shipping â" A well-loved copy with text fully readable and cover pages intact. May display wear such as writing, highlighting, bends, folds or library marks. Still a complete and usable book. Supplemental items like CDs or access codes may not be included.
Published by Wharton School Press, 2018
ISBN 10: 1613630905 ISBN 13: 9781613630907
Language: English
Seller: Blue Vase Books, Interlochen, MI, U.S.A.
Condition: acceptable. The item is very worn but is perfectly usable. Signs of wear can include aesthetic issues such as scratches, dents, worn and creased covers, folded page corners and minor liquid stains. All pages and the cover are intact, but the dust cover may be missing. Pages may include moderate to heavy amount of notes and highlighting, but the text is not obscured or unreadable. Page edges may have foxing age related spots and browning . May NOT include discs, access code or other supplemental materials.
Published by Wharton School Press, 2018
ISBN 10: 1613630905 ISBN 13: 9781613630907
Language: English
Seller: Seattle Goodwill, Seattle, WA, U.S.A.
paperback. Condition: Good.
Published by University of Pennsylvania Press, 2018
ISBN 10: 1613630905 ISBN 13: 9781613630907
Language: English
Seller: Better World Books: West, Reno, NV, U.S.A.
Condition: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects.
Published by University of Pennsylvania Press, 2018
ISBN 10: 1613630905 ISBN 13: 9781613630907
Language: English
Seller: Better World Books, Mishawaka, IN, U.S.A.
Condition: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
Published by Wharton School Press, 2018
ISBN 10: 1613630905 ISBN 13: 9781613630907
Language: English
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Paperback. Condition: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
Published by Wharton School Press, 2018
ISBN 10: 1613630905 ISBN 13: 9781613630907
Language: English
Seller: ThriftBooks-Phoenix, Phoenix, AZ, U.S.A.
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
Published by Wharton School Press, 2018
ISBN 10: 1613630905 ISBN 13: 9781613630907
Language: English
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
Published by Wharton School Press, 2018
ISBN 10: 1613630905 ISBN 13: 9781613630907
Language: English
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
Published by Wharton School Press, 2018
ISBN 10: 1613630905 ISBN 13: 9781613630907
Language: English
Seller: ThriftBooks-Reno, Reno, NV, U.S.A.
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
Published by Wharton School Press, 2018
ISBN 10: 1613630905 ISBN 13: 9781613630907
Language: English
Seller: ThriftBooks-Reno, Reno, NV, U.S.A.
Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
Published by Wharton School Press, 2018
ISBN 10: 1613630905 ISBN 13: 9781613630907
Language: English
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Paperback. Condition: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.
Published by Wharton School Press, 2018
ISBN 10: 1613630905 ISBN 13: 9781613630907
Language: English
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
Published by Wharton School Press, 2018
ISBN 10: 1613630905 ISBN 13: 9781613630907
Language: English
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
Published by Wharton School Press, 2018
ISBN 10: 1613630905 ISBN 13: 9781613630907
Language: English
Seller: Goodwill Books, Hillsboro, OR, U.S.A.
Condition: good. Signs of wear and consistent use.
Published by Wharton School Press, 2018
ISBN 10: 1613630905 ISBN 13: 9781613630907
Language: English
Seller: Half Price Books Inc., Dallas, TX, U.S.A.
paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Published by Wharton Digital Press, 2018
ISBN 10: 1613630905 ISBN 13: 9781613630907
Language: English
Seller: HPB-Diamond, Dallas, TX, U.S.A.
Paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Published by Wharton School Press, 2018
ISBN 10: 1613630905 ISBN 13: 9781613630907
Language: English
Seller: HPB-Movies, Dallas, TX, U.S.A.
Paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Published by Wharton School Press, 2018
ISBN 10: 1613630905 ISBN 13: 9781613630907
Language: English
Seller: HPB-Emerald, Dallas, TX, U.S.A.
Paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Published by Wharton School Press, 2018
ISBN 10: 1613630905 ISBN 13: 9781613630907
Language: English
Seller: Meadowland Media, Fayetteville, AR, U.S.A.
paperback. Condition: WE SHIP DAILY WITH TRACKING.
Published by Wharton School Press, 2018
ISBN 10: 1613630905 ISBN 13: 9781613630907
Language: English
Seller: AwesomeBooks, Wallingford, United Kingdom
US$ 6.93
Convert currencyQuantity: 1 available
Add to basketPaperback. Condition: Very Good. The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .
Published by Wharton School Press, 2018
ISBN 10: 1613630905 ISBN 13: 9781613630907
Language: English
Seller: Meadowland Media, Fayetteville, AR, U.S.A.
paperback. Condition: WE SHIP DAILY WITH TRACKING.
Published by Wharton School Press 30/10/2018, 2018
ISBN 10: 1613630905 ISBN 13: 9781613630907
Language: English
Seller: Bahamut Media, Reading, United Kingdom
US$ 6.93
Convert currencyQuantity: 1 available
Add to basketPaperback. Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee.
Published by Wharton School Press, 2018
ISBN 10: 1613630905 ISBN 13: 9781613630907
Language: English
Seller: Lakeside Books, Benton Harbor, MI, U.S.A.
US$ 13.49
Convert currencyQuantity: Over 20 available
Add to basketCondition: New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from Lakeside Books!
Published by Wharton School Press, 2018
ISBN 10: 1613630905 ISBN 13: 9781613630907
Language: English
Seller: GreatBookPrices, Columbia, MD, U.S.A.
US$ 16.15
Convert currencyQuantity: Over 20 available
Add to basketCondition: As New. Unread book in perfect condition.
Published by Wharton School Press, 2018
ISBN 10: 1613630905 ISBN 13: 9781613630907
Language: English
Seller: GreatBookPrices, Columbia, MD, U.S.A.
US$ 16.15
Convert currencyQuantity: Over 20 available
Add to basketCondition: New.
Published by Wharton School Press, 2018
ISBN 10: 1613630905 ISBN 13: 9781613630907
Language: English
Seller: California Books, Miami, FL, U.S.A.
Condition: New.
Published by Wharton School Press, 2018
ISBN 10: 1613630905 ISBN 13: 9781613630907
Language: English
Seller: Lucky's Textbooks, Dallas, TX, U.S.A.
US$ 16.06
Convert currencyQuantity: Over 20 available
Add to basketCondition: New.
Published by Wharton Digital Press, US, 2018
ISBN 10: 1613630905 ISBN 13: 9781613630907
Language: English
Seller: Rarewaves USA, OSWEGO, IL, U.S.A.
Paperback. Condition: New. 2019 AXIOM BUSINESS BOOK AWARD WINNER Featured in Forbes, NPR's Marketplace, and a Google Talk, The Customer Centricity Playbook offers "actionable insights to drive immediate value," according to Neil Hoyne, Head of Customer Analytics and Chief Analytics Evangelist, Google. How did global gaming company Electronic Arts go from being named "Worst Company in America" to clearing a billion dollars in profit? They discovered a simple truth-and acted on it: Not all customers are the same, regardless of how they appear on the surface. In The Customer Centricity Playbook, Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer. Fader and Toms offer a 360-degree analysis of all the elements that support customer centricity within an organization. In this book, you will learn how to: Develop a customer-centric strategy for your organization Understand the right way to think about customer lifetime value (CLV) Finetune investments in customer acquisition, retention, and development tactics based on customer heterogeneity Foster a culture that sustains customer centricity, and also understand the link between CLV and market valuation Understand customer relationship management (CRM) systems, as they are a vital underpinning for all these areas through the valuable insights they provide Fader's first book, Customer Centricity, quickly became a go-to for readers interested in focusing on the right customers for strategic advantage. In this new book, Fader and Toms offer a true playbook for companies of all sizes that want to create and implement a winning strategy to acquire, develop, and retain customers for the greatest value. "A must-read."-Aimee Johnson, Chief Marketing Officer, Zillow "The Customer Centricity Playbook offers fundamental insights to point organizations of any size in the right direction."-Rob Markey, Partner, Bain and Company, Inc., and coauthor, The Ultimate Question 2.0 "Peter Fader and Sarah Toms offer transformative insights that light the path for business leaders."-Susan Johnson, Chief Marketing Officer, SunTrust Banks.