Philips Electronics Industries (2 results)

Pamphlet. Condition: Very Good. Englsh language operating manual for the four tracks, three speeds Philips EL 3542 tape recorder. Manual has been folded, so does have creases and some general wear. Some printing in ink on back cover. Illustrated. No date of publication stated but likely late 1950's. Size: Sm 4to (9" to 11"). 15 pp.

card cover>. Condition: Fine. Philips Electronics (Canada) Promotional "Record Album" featuring rare silkscreen of Robert Goulet, c. 1958 This attractive and imaginative promotional package was used by sales reps to entice store owners to stock Philishave products, notably the new Philishave rotary electric Speedshaver. The format is a brown leatherette "record album" with five sleeves containing advertising material instead of vinyl lp recordings. The covers feature the title of a "musical" -- Oh What A Wonderful Feeling" -- within an oval design in gold. The front endpaper is a woodgrain pattern with a short text that describes the campaign as an "exciting, happy-go-lucky advertising idea". The first item in the album is a full-colour silkscreen on heavy cardstock of a cheerful "Bob Goulet: Outstanding Singing Star of Television and the Canadian Stage" wearing Western garb, using the shaver. The five sleeves are each titled ("The Star", "Record Breaking Performance", etc.); each includes a silkscreened, cardboard replica of an lp with text that refers to the title of that sleeve (the first, for instance, begins "Here's the Star " with the "lp" label titled "Overture to Comfort", with a drawing of the shaver; the second "lp" is titled The Shaver with the Hinge on Top"). The third sleeve contains two attached "lps" that open to reveal details of the advertising campaign, which included double-page ads in Canadian magazines, newspaper ads, and television spots "on 44 stations". The ads featured Goulet and other TV and stage stars. The final sleeve has on the back a pocket (titled "Here are the Props") that includes numerous colourful promotional items: images of store displays, a poster, order form, two "tickets" to the premiere of the "musical", and two advertising lists showing when and where ads were to be placed. The overall condition of the album and contents is excellent, with some wear to the cover: some scuffing to cover edges and spine; a snall stain on front, a bit of buckling on back, and places along spine edge where paper has separated. Inside, there are offset marks from the album bolts and the sleeve pocket printing onto the back end paper, the two ad lists are scuffed at the top, and the silkscreen of Goulet has several small scuffs. Colours throughout are bright and there is no chipping or wear to the paper contents. This is a wonderful example of 1950s advertising. Book.