Pitts Bill (46 results)

Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Condition: good. Book is in good condition. Minimal signs of wear. It May have markings or highlights, but kept to only a few pages. May not come with supplemental materials if applicable.

Condition: good. Fast Free Shipping â" Good condition. It may show normal signs of use, such as light writing, highlighting, or library markings, but all pages are intact and the book is fully readable. A solid, complete copy that's ready to enjoy.

Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.

Condition: Very Good. Very Good condition. 3rd edition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. NOT AVAILABLE FOR SHIPMENT OUTSIDE OF THE UNITED STATES.…

Paperback. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority.

paperback. Condition: Good. 3rd. Corners are bent. Used - Good.

paperback. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority.

Paperback. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.

Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

hardcover. Condition: Fair.

Condition: good. A copy that has been read, remains in good condition. All pages are intact, and the cover is intact. The spine and cover show signs of wear. Pages can include notes and highlighting and show signs of wear, and the copy can include "From the library of" labels or previous owner inscriptions. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships via media mail.…

Condition: As New. Unread book in perfect condition. Tejlor, Leslie; Malyshev, . Alexander (illustrator).

Hardcover. Condition: Fine. Dust Jacket Condition: Fine. First Edition / Second Printing. Hard cover in fine condition with black boards and white spine lettering. Blue end papers.Interior text block clean & tight; no writings, no markings noted but for gift inscription signed by the author (signature not authenticated) on page following front free end paper. Dust jacket in likewise fine condition; not price clipped. 288 numbered pages. * From the front jacket flap, "George Lois's legendary and controversial advertising career has been marked by THE BIG IDEA - the fresh audacious solution to creative problems, the solution that bowls you over. Lois's extraordinary impact on mass communications has been achieved by defying rules and evolving outrageous ideas that sell products by the carload - and by his remarkable ability to persuade clients to accept these bold approaches . In "What's the Big Idea?" Lois at last offers his secrets on how to create great advertising selling strategies. and marketing techniques. This is the most entertaining guide ever written on the communicating power of symbols, ideas, and images. If you've taken avid Ogilvy's well-behaved rules as far as they;ll go, this book shows how to make yourself heard and remembered. As George himself was the first to say, "When you got it, flaunt it!" . . ". Inscribed by Author.…

Condition: New. Tejlor, Leslie; Malyshev, . Alexander (illustrator).

Glossy Hardcover. Condition: Very Good-. No Jacket. Bruce, Bill (illustrator). Book.

Condition: New. In English.

Condition: As New. Unread book in perfect condition. Tejlor, Leslie; Malyshev, . Alexander (illustrator).

Condition: New. Tejlor, Leslie; Malyshev, . Alexander (illustrator).

Condition: Very Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: first ] Publisher: Sams Pub Date: 10/1/2000 Binding: Paperback Pages: 1112 first edition.

hardcover. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.

trade paperback. Condition: Very Good. No Jacket. 4th edition. Includes illustrations. 1468 pages VG. Light shelf wear to covers, slight soiling to page edges, small erasure mark on title page, overall very good condition.

Hardcover. Condition: gut. 1991. promotion campaigns Sales Vertrieb Werbung Marketing Ogilvy on Advertising From Kirkus Reviews Famous adman Lois (George, Be Careful, 1972, also coauthored with Pitts), currently head honcho of the Lois/GGK agency, hawks his wares with all the insistence of a rock star bawling, ``I want my MTV'' (a campaign for which he proudly takes the rap). It's Lois's thesis that great advertising requires one ``big idea.'' This is a book about advertising, all right, but don't look for much practical instruction--unless it's thisTo be as successful as Lois has been, simply be a genius like Lois. Unstinting in his own praise, Lois proudly recounts each of his many campaigns as ``an extraordinary tour de force,'' a ``brilliant strategy,'' ``skillful,'' and so forth ad nauseam. It's enough to make Muhammad Ali blush. Read about how Lois saved cable TV, the airline industry, Xerox, the Greek tourist business, The New York Herald Tribune, and Dilly Beans. ``Hip'' and ``sassy,'' the ``crazy Greek'' (as he likes to characterize himself) claims it was he who sold a Nazi car (Volkswagen) to New York Jews and kept USA Today on the stands. And don't forget those wonderful Esquire covers. His way of asserting a proposition``If you don't agree it's possible, stop reading.'' There are a few anecdotes, but nothing without the headliner Lois. Strangely, he becomes almost engaging in his single-minded devotion to self. In his first few pages, Lois offers a ``distinct break-away from the David Ogilvy `school' of advertising.'' Indeed, he seems to have an attitude about ``the reigning magistrate,'' Ogilvy. It's interesting to note, then, that early in Ogilvy on Advertising (1983), the magistrate asks, in bold-face type (you guessed it)``What's the big idea?'' An incredibly immodest, modestly credible promotion by a durable ``creative'' huckster, perhaps more revealing than intended. What's the Big Idea? How to Win With Outrageous Ideas (That Sell!) George Lois Bill Pitts Xerox USA Doubleday In englischer Sprache. 288 pages. 23,6 x 15,2 x 2,5 cm.…

Condition: Very Good. 3 pages. An authentic standalone article, extracted from a larger volume. Not a reprint or reproduction, but an original work in its own right. Preserved in a modern card cover, prepared for practicality - an unassuming but serviceable presentation that favours function over finery. Size: 13 x 20 cms. Category: Annual Register; Printed before 1800; Cosmo Books : 29 years on ABE, 47 years taking care of customers. A bookseller you can rely on. Softcover (Booklet - Unbound Pages).…

Softcover. Condition: Very Good. 4th Edition. Clean Text, minor shelf and corner wear to cover, great condition Quantity Available: 1. ISBN: 0672316889. ISBN/EAN: 9780672316883. Pictures of this item not already displayed here available upon request. Inventory No: 1560797598.

Condition: New. Satisfaction Guaranteed or your money back.

paperback. Condition: new.

Hardcover. Condition: Very Good. Dust Jacket Condition: Very Good. 1st Edition. Nice book, tight and square with bright covers and spine, clean unmarked interior. The unclipped jacket is also nice with edge wear and chipping.