Pk Divya (6 results)

Condition: New.

Paperback. Condition: Brand New. 162 pages. 6.00x0.37x9.00 inches. In Stock.

PAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware 164 pp. Englisch.

Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Marketing Management is a comprehensive and contemporary guide designed to help students, educators, and aspiring professionals understand the principles and practices of modern marketing. In today's dynamic and highly competitive business environment, marketing has evolved beyond selling products and services to creating meaningful customer experiences, building long-term relationships, and delivering sustainable value. This book presents marketing concepts in a simple, systematic, and practical manner, making it an ideal learning resource for undergraduate and postgraduate students of management and commerce. The book covers the core areas of marketing, including the evolution of marketing, the marketing environment, consumer behaviour, market segmentation, targeting and positioning, product and brand management, pricing strategies, distribution channels, integrated marketing communication, digital marketing, retailing, services marketing, customer relationship management, marketing ethics, sustainability, and emerging trends in the field. Each topic is presented with clear explanations, practical examples, illustrations, and case-based insights to bridge the gap between theory and real-world business practices. Special emphasis has been placed on the rapidly changing marketing landscape driven by digital transformation, artificial intelligence, social media, data analytics, and evolving consumer expectations. Readers will gain an understanding of how organizations formulate marketing strategies, develop competitive advantage, and respond effectively to changing market conditions. The book also encourages critical thinking, strategic decision-making, and the application of marketing principles to solve contemporary business challenges. Designed to align with university curricula while remaining relevant to industry needs, this book serves as a valuable academic companion and practical reference. Whether the reader is preparing for examinations, conducting research, or seeking to strengthen professional knowledge, this text provides a balanced blend of conceptual clarity and practical application. 164 pp. Englisch.…

Taschenbuch. Condition: Neu. Marketing Management | Concepts, Strategies, and Contemporary Business Practices | Divya Pk (u. a.) | Taschenbuch | Englisch | 2026 | Eliva Press | EAN 9789999350648 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.…