Plummer Joe (37 results)
- Hardcover
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.ThriftBooks-Dallas
Contact seller5-star sellerCondition: Used - Very good
US$ 6.50
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Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation
Plummer, Joe; Rappaport, Stephen D.; Hall, Taddy; Barocci, Robert
- Hardcover
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)
Contact seller5-star sellerCondition: Used - Very good
US$ 6.66
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Condition: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.
The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation
Plummer, Joe; Rappaport, Stephen D.; Hall, Taddy; Barocci, Robert
- Hardcover
Seller: BooksRun, Philadelphia, PA, U.S.A.BooksRun
Contact seller5-star sellerCondition: Used - Very good
US$ 6.67
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Hardcover. Condition: Very Good. 1. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.
The Online Advertising Playbook : Proven Strategies and Tested Tactics from the Advertising Research Foundation
Hall, Taddy, Rappaport, Stephen D., Plummer, Joe, Barocci, Robert
- Hardcover
Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books
Contact seller5-star sellerCondition: Used - Good
US$ 6.69
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Condition: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
The Online Advertising Playbook : Proven Strategies and Tested Tactics from the Advertising Research Foundation
Hall, Taddy, Rappaport, Stephen D., Plummer, Joe, Barocci, Robert
- Hardcover
Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books
Contact seller5-star sellerCondition: Used - Very good
US$ 6.69
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Condition: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation
Plummer, Joe, Rappaport, Stephen D., Hall, Taddy, Barocci, Robert
- Hardcover
Seller: Wonder Book, Frederick, MD, U.S.A.Wonder Book
Contact seller5-star sellerCondition: Used - Very good
US$ 7.59
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Condition: Very Good. Very Good condition. Very Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.
The Online Advertising Playbook : Proven Strategies and Tested Tactics from the Advertising Research Foundation
Hall, Taddy, Rappaport, Stephen D., Plummer, Joe, Barocci, Robert
- Hardcover
Seller: Better World Books Ltd, Dunfermline, United KingdomBetter World Books Ltd
Contact seller5-star sellerCondition: Used - Very good
US$ 6.20
US$ 6.60 shippingShips from United Kingdom to U.S.A.Quantity: 1 available
Condition: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
The Online Advertising Playbook : Proven Strategies and Tested Tactics from the Advertising Research Foundation
Hall, Taddy, Rappaport, Stephen D., Plummer, Joe, Barocci, Robert
- Hardcover
Seller: Better World Books Ltd, Dunfermline, United KingdomBetter World Books Ltd
Contact seller5-star sellerCondition: Used - Very good
US$ 6.20
US$ 6.60 shippingShips from United Kingdom to U.S.A.Quantity: 1 available
Condition: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
The Online Advertising Playbook : Proven Strategies and Tested Tactics from the Advertising Research Foundation
Hall, Taddy, Rappaport, Stephen D., Plummer, Joe, Barocci, Robert
- Hardcover
Seller: Better World Books Ltd, Dunfermline, United KingdomBetter World Books Ltd
Contact seller5-star sellerCondition: Used - Good
US$ 6.20
US$ 6.60 shippingShips from United Kingdom to U.S.A.Quantity: 1 available
Condition: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation
Plummer, Joe; Hall, Taddy; Barocci, Robert; Rappaport, Stephen D.
- Hardcover
Seller: Gulf Coast Books, Cypress, TX, U.S.A.Gulf Coast Books
Contact seller5-star sellerCondition: New
US$ 13.16
Free ShippingShips within U.S.A.Quantity: 1 available
hardcover. Condition: New.
- Hardcover
Seller: Phatpocket Limited, Waltham Abbey, HERTS, United KingdomPhatpocket Limited
Contact seller5-star sellerCondition: Used - Good
US$ 1.61
US$ 14.05 shippingShips from United Kingdom to U.S.A.Quantity: 1 available
Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.
More imagesThe Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation
Plummer, Joe; Rappaport, Stephen D.; Hall, Taddy; Barocci, Robert
- Hardcover
- First Edition
Seller: El Gato de Papel, MOUNTAINSIDE, NJ, U.S.A.El Gato de Papel
Contact seller5-star sellerCondition: New
US$ 20.01
Free ShippingShips within U.S.A.Quantity: 1 available
Hardcover. Condition: New. Dust Jacket Condition: New. 1st Edition. Synopsis: Praise for The Online Advertising Playbook "Finally, someone has documented all we know about online advertising and how to do it right. As much as this confirms that online advertising really works, we know that marketers don't always get it right. Th…e ARF's The Online Advertising Playbook provides critical insight on what sticks and what doesn't in online advertising and marketing." Greg Stuart, CEO and President, Interactive Advertising Bureau and coauthor of What Sticks "The Online Advertising Playbook's principles, case studies, and strategic insights equip marketers with the best knowledge available. It will help your online advertising achieve the full range of marketing objectives, from lead generation and customer acquisition to driving trial and loyalty." Tim Kopp, Vice President, Global Interactive Marketing, The Coca-Cola Company "To grow interactive marketing from here we need to institutionalize our wisdom and experience about what works. This book explains, in a disciplined way, what marketers have learned from a decade of massive change." Ted McConnell, Interactive Innovation Director, Procter & Gamble "The Online Advertising Playbook is a milestone in the maturation of interactive advertising, but also an invaluable go-to guide for managers trying to make smart decisions with their advertising budgets." Van Riley, Vice President of Research, AOL "The best marketing communication is spawned from what I call 'informed intuition.' After reading The Online Advertising Playbook, I am far better informed on how to optimize the online channel in our advertising and promotional programs. It's a perfect blend of case studies and research-backed learning." Rod DeVar, Manager, Advertising and Promotion, United States Postal Service "Savvy marketers should take advantage of The Online Advertising Playbook's findings and principles to get real results." Chris Theodoros, Director of Industry Relations, Google "A work of wisdom and rigor in the digital space that is as relevant for the newbie as it is for the digerati." Mike Donahue, Executive Vice President, American Association of Advertising Agencies "This is a must-read for any marketing executive involved in online advertising. It's high time that a book looks at online advertising in the context of an integrative promotional strategy, one meant to set objectives, establish creative strategies, and measure results. The book nicely ties the various components of online advertising to relevant case studies, and the emphasis on measurement and results is refreshing. Not only is it relevant for marketing executives, it would also be a good basic text for any Internet advertising course and a good adjunct to any Internet marketing course." Henry Assael, Professor of Marketing, Stern School of Business, New York University From the Inside Flap: Most Internet advertising campaigns are based on hunches and guesswork, because there has not been a standard resource that marketers could turn to for research-backed, trustworthy advice. The Advertising Research Foundation's Online Advertising Playbook is the new benchmark for best practices. It relies on data, not guesswork, to explain what's working and not working on the Internet, and answers all the most vital questions advertisers have about online marketing. This comprehensive guide will serve as a go-to resource for marketers and brand managers with industry standards for: Reaching your customers with relevant advertising Design principles for effective online ads Budgeting online advertising, and the risks of under-allocating Integrating online advertising with the "traditional" parts of the campaign Achieving marketing objectivesfrom lead generation to retention and loyalty Measuring the effectiveness of Internet ads and campaigns And much more Written by experts from The Advertising Research Foundation, The Online Advertising Playbook synthesizes research and learning from over 1,200 research documents on.
- Softcover
Seller: G.J. Askins Bookseller, New Lebanon, NY, U.S.A.G.J. Askins Bookseller
Contact seller5-star sellerCondition: Used - Fine
US$ 15.00
US$ 6.00 shippingShips within U.S.A.Quantity: 1 available
Soft cover. Condition: Fine. 52 page softcover with many (41) color graphics of some of the artist's woodcuts. Essay on the artist and work by Riley and Reiser. No flaws - as new condition.
- Softcover
- First Edition
Seller: W. Lamm, Los Angeles, CA, U.S.A.W. Lamm
Contact seller5-star sellerCondition: Used - As new
US$ 19.95
US$ 5.00 shippingShips within U.S.A.Quantity: 1 available
Soft Cover. Condition: As New. First Edition; First Printing. As New. Flawless and in perfect condition. No remainder mark. ; 41 color plates. With essays by Chris Riley and Baras Newbara Reiser. ; 4to; 52 pages.
Online Advertising Playbook : Proven Strategies and Tested Tactics from The Advertising Research Foundation
Plummer, Joe; Rappaport, Steve; Hall, Taddy; Barocci, Robert
- Hardcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
Contact seller5-star sellerCondition: New
US$ 27.29
US$ 2.64 shippingShips within U.S.A.Quantity: Over 20 available
Condition: New.
Online Advertising Playbook : Proven Strategies and Tested Tactics from The Advertising Research Foundation
Plummer, Joe; Rappaport, Steve; Hall, Taddy; Barocci, Robert
- Hardcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
Contact seller5-star sellerCondition: Used - As new
US$ 27.60
US$ 2.64 shippingShips within U.S.A.Quantity: Over 20 available
Condition: As New. Unread book in perfect condition.
- Hardcover
Seller: PBShop.store UK, Fairford, GLOS, United KingdomPBShop.store UK
Contact seller5-star sellerCondition: New
US$ 30.16
US$ 6.63 shippingShips from United Kingdom to U.S.A.Quantity: 15 available
HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000.
- Hardcover
Seller: Chiron Media, Wallingford, , United KingdomChiron Media
Contact seller5-star sellerCondition: New
US$ 17.92
US$ 20.46 shippingShips from United Kingdom to U.S.A.Quantity: 1 available
Hardcover. Condition: New.
- Hardcover
Seller: Brook Bookstore On Demand, Napoli, NA, ItalyBrook Bookstore On Demand
Contact seller3-star sellerCondition: New
US$ 31.09
US$ 7.79 shippingShips from Italy to U.S.A.Quantity: Over 20 available
Condition: new.
The Online Advertising Playbook
Rappaport Stephen D. Hall Taddy Rappaport Steve Plummer Joe Barocci Robert
- Hardcover
Seller: Majestic Books, Hounslow, , United KingdomMajestic Books
Contact seller4-star sellerCondition: New
US$ 36.41
US$ 8.58 shippingShips from United Kingdom to U.S.A.Quantity: 3 available
Condition: New. pp. xvi + 302 Illus.
Online Advertising Playbook : Proven Strategies and Tested Tactics from The Advertising Research Foundation
Plummer, Joe; Rappaport, Steve; Hall, Taddy; Barocci, Robert
- Hardcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
Contact seller5-star sellerCondition: New
US$ 30.14
US$ 19.81 shippingShips from United Kingdom to U.S.A.Quantity: Over 20 available
Condition: New.
Online Advertising Playbook : Proven Strategies and Tested Tactics from The Advertising Research Foundation
Plummer, Joe; Rappaport, Steve; Hall, Taddy; Barocci, Robert
- Hardcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
Contact seller5-star sellerCondition: Used - As new
US$ 31.08
US$ 19.81 shippingShips from United Kingdom to U.S.A.Quantity: Over 20 available
Condition: As New. Unread book in perfect condition.
The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation
Plummer, Joe; Rappaport, Stephen D.; Hall, Taddy; Barocci, Robert
- Hardcover
Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
Contact seller5-star sellerCondition: New
US$ 35.21
US$ 15.82 shippingShips from United Kingdom to U.S.A.Quantity: Over 20 available
Condition: New. In.
- Hardcover
- First Edition
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrelandKennys Bookshop and Art Galleries Ltd.
Contact seller5-star sellerCondition: New
US$ 40.92
US$ 12.04 shippingShips from Ireland to U.S.A.Quantity: Over 20 available
Condition: New. Even as advertising opportunities grow, the Internet still only represents a small fraction of the total advertising market. This book is the first to leverage the Internet advertising opportunity, providing effectiveness metrics, creative principles for online advertising, budgeting practices, and much more. Num… Pages: 320 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 236 x 163 x 28. Weight in Grams: 516. . 2007. 1st Edition. Hardcover. . . . .
The Online Advertising Playbook
Stephen D. Rappaport Taddy Hall Steve Rappaport Joe Plummer Robert Barocci
- Hardcover
Seller: Books Puddle, New York, NY, U.S.A.Books Puddle
Contact seller4-star sellerCondition: New
US$ 52.33
US$ 3.99 shippingShips within U.S.A.Quantity: 3 available
Condition: New. pp. xvi + 302.
The Online Advertising Playbook Proven Strategies and Tested Tactics from the Advertising Research Foundation
Plummer, Joe/ Rappaport, Steve/ Hall, Taddy/ Barocci, Robert
- Hardcover
Seller: Revaluation Books, Exeter, , United KingdomRevaluation Books
Contact seller5-star sellerCondition: New
US$ 46.25
US$ 13.21 shippingShips from United Kingdom to U.S.A.Quantity: 2 available
Hardcover. Condition: Brand New. 1st edition. 320 pages. 9.25x6.50x1.25 inches. In Stock.
- Hardcover
Seller: THE SAINT BOOKSTORE, Southport, , United KingdomTHE SAINT BOOKSTORE
Contact seller5-star sellerCondition: New
US$ 37.22
US$ 21.65 shippingShips from United Kingdom to U.S.A.Quantity: Over 20 available
Hardback. Condition: New. New copy - Usually dispatched within 4 working days.
- Hardcover
Seller: Kennys Bookstore, Olney, MD, U.S.A.Kennys Bookstore
Contact seller5-star sellerCondition: New
US$ 47.84
US$ 10.50 shippingShips within U.S.A.Quantity: Over 20 available
Condition: New. Even as advertising opportunities grow, the Internet still only represents a small fraction of the total advertising market. This book is the first to leverage the Internet advertising opportunity, providing effectiveness metrics, creative principles for online advertising, budgeting practices, and much more. Num… Pages: 320 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 236 x 163 x 28. Weight in Grams: 516. . 2007. 1st Edition. Hardcover. . . . . Books ship from the US and Ireland.
The Online Advertising Playbook: Proven Strategies and Tested Tactics from The Advertising Research Foundation
Plummer, Joe; Rappaport, Stephen D.; Hall, Taddy; Barocci, Robert
- Hardcover
Seller: LiLi - La Liberté des Livres, CANEJAN, , FranceLiLi - La Liberté des Livres
Contact seller5-star sellerCondition: Used - Fair
US$ 7.07
US$ 74.50 shippingShips from France to U.S.A.Quantity: 1 available
Condition: fair. Le livre peut montrer des signes d'usure dus a son utilisation : des defauts esthetiques tels que des rayures, des bosses, des coins endommages ou porter des annotations, peut avoir des traces d'humidite. Certaines pieces peuvent etre manquantes. vendeur professionnel; envoi soigne dans les 24/48h.
- Hardcover
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
Contact seller5-star sellerCondition: New
US$ 53.78
US$ 72.34 shippingShips from Germany to U.S.A.Quantity: 2 available
Buch. Condition: Neu. Neuware - Praise for The Online Advertising Playbook:'Finally, someone has documented all we know about online advertising and how to do it right. As much as this confirms that online advertising really works, we know that marketers don't always get it right. The ARF's The Online Advertising Playbook provid…es critical insight on what sticks and what doesn't in online advertising and marketing.'-Greg Stuart, CEO and President, Interactive Advertising Bureau and coauthor of What Sticks'The Online Advertising Playbook's principles, case studies, and strategic insights equip marketers with the best knowledge available. It will help your online advertising achieve the full range of marketing objectives, from lead generation and customer acquisition to driving trial and loyalty.'-Tim Kopp, Vice President, Global Interactive Marketing, The Coca-Cola Company'To grow interactive marketing from here we need to institutionalize our wisdom and experience about what works. This book explains, in a disciplined way, what marketers have learned from a decade of massive change.'-Ted McConnell, Interactive Innovation Director, Procter & Gamble'The Online Advertising Playbook is a milestone in the maturation of interactive advertising, but also an invaluable go-to guide for managers trying to make smart decisions with their advertising budgets.'-Van Riley, Vice President of Research, AOL'The best marketing communication is spawned from what I call 'informed intuition.' After reading The Online Advertising Playbook, I am far better informed on how to optimize the online channel in our advertising and promotional programs. It's a perfect blend of case studies and research-backed learning.'-Rod DeVar, Manager, Advertising and Promotion, United States Postal Service'Savvy marketers should take advantage of The Online Advertising Playbook's findings and principles to get real results.'-Chris Theodoros, Director of Industry Relations, Google'A work of wisdom and rigor in the digital space that is as relevant for the newbie as it is for the digerati.'-Mike Donahue, Executive Vice President, American Association of Advertising Agencies'This is a must-read for any marketing executive involved in online advertising. It's high time that a book looks at online advertising in the context of an integrative promotional strategy, one meant to set objectives, establish creative strategies, and measure results. The book nicely ties the various components of online advertising to relevant case studies, and the emphasis on measurement and results is refreshing. Not only is it relevant for marketing executives, it would also be a good basic text for any Internet advertising course and a good adjunct to any Internet marketing course.'-Henry Assael, Professor of Marketing, Stern School of Business, New York University.
