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Hardcover. Condition: Near Fine. Dust Jacket Condition: Very Good. Limited Edition. COLLECTIBLE ODE TO A CLOSE SHAVE THE BEST BARBERS USING OF COURSE THE PRORASO PRODUCTS!!! ART BOOK DEDICATED TO THE BEAUTY OF TE CLOSE SHAVE. THE LUXURY OF USING THE FINEST QUALITY PRODUCT. Proraso, an Italian shaving products company, debuted their first product in 1948, a pre-shave cream. Since then, Proraso has developed a multitude of shave products while remaining to the brands original values: the use of natural ingredients, excellence in research, and respect for tradition.It has been run by the Martelli family for four generations. Proraso was officially registered as a brand in 1948. Its first product, and first of its kind, was a pre- and post-shave cream called "Proraso" (meaning pro shave) that changed the shaving world forever.
