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  • Language: English

    Published by Wiley, 2025

    1119633060 / 9781119633068

    • Hardcover

    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    Hardback. Condition: Very Good. You've built a great product?now what? The brutal truth: most startups and scale-ups don't fail because of bad products. They fail because they never figure out how to grow fast?and profitably. Some chase market share at all costs, burning cash on customers who won't pay enough to sustain the business. Others over-monetize too soon, pushing away the customers they need to reach scale. Still others obsess over customer loyalty, missing larger markets and monetization potential. And then there are those who assume a great product will sell itself, only to realize too late that pricing, packaging, positioning and value selling matter just as much. The true winners take a different approach. They adopt a Profitable Growth Mindset, refusing to choose between market expansion and monetization?instead, they dominate both. Instead of relying on instinct or momentum, they architect growth with precision, making every move count towards building enduring value. In this highly-anticipated sequel to Monetizing Innovation, Madhavan Ramanujam and Eddie Hartman unveil a battle-tested playbook for architecting profitable growth. Drawing from their experience advising over 400 companies?including 50+ unicorns?the authors dissect both legendary successes and costly failures. Packed with real-world case studies, hard-hitting insights, and nine breakthrough strategies, Scaling Innovation reveals how founders, executives, and investors need to navigate the critical transition from product-market fit to building an enduring, high-value business. If you want to scale smartly, outmaneuver competition, and unlock exponential revenue, this book will show you how. Inside, you'll learn: Why the ?single-engine strategy? dooms so many businesses?and how to avoid itHow to create outcome and usage-based monetization modelsThe secrets to mastering value messaging?and getting customers to pay what you're worthMastering sales negotiations??give and get? strategies to close faster, better and more oftenHow to stop churn before it happens, maximize upsells, and handle price increases with confidenceThe essential tactics for balancing market share and wallet share?without losing momentum If Monetizing Innovation taught you how to build a great product, Scaling Innovation will teach you how to build a great business?one that thrives, scales, and creates real enterprise value. Read it. Apply it. Build something that lasts.…

  • Language: English

    Published by Wiley, 2025

    1119633060 / 9781119633068

    • Hardcover

    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    Hardback. Condition: Good. You've built a great product?now what? The brutal truth: most startups and scale-ups don't fail because of bad products. They fail because they never figure out how to grow fast?and profitably. Some chase market share at all costs, burning cash on customers who won't pay enough to sustain the business. Others over-monetize too soon, pushing away the customers they need to reach scale. Still others obsess over customer loyalty, missing larger markets and monetization potential. And then there are those who assume a great product will sell itself, only to realize too late that pricing, packaging, positioning and value selling matter just as much. The true winners take a different approach. They adopt a Profitable Growth Mindset, refusing to choose between market expansion and monetization?instead, they dominate both. Instead of relying on instinct or momentum, they architect growth with precision, making every move count towards building enduring value. In this highly-anticipated sequel to Monetizing Innovation, Madhavan Ramanujam and Eddie Hartman unveil a battle-tested playbook for architecting profitable growth. Drawing from their experience advising over 400 companies?including 50+ unicorns?the authors dissect both legendary successes and costly failures. Packed with real-world case studies, hard-hitting insights, and nine breakthrough strategies, Scaling Innovation reveals how founders, executives, and investors need to navigate the critical transition from product-market fit to building an enduring, high-value business. If you want to scale smartly, outmaneuver competition, and unlock exponential revenue, this book will show you how. Inside, you'll learn: Why the ?single-engine strategy? dooms so many businesses?and how to avoid itHow to create outcome and usage-based monetization modelsThe secrets to mastering value messaging?and getting customers to pay what you're worthMastering sales negotiations??give and get? strategies to close faster, better and more oftenHow to stop churn before it happens, maximize upsells, and handle price increases with confidenceThe essential tactics for balancing market share and wallet share?without losing momentum If Monetizing Innovation taught you how to build a great product, Scaling Innovation will teach you how to build a great business?one that thrives, scales, and creates real enterprise value. Read it. Apply it. Build something that lasts.…

  • Language: English

    Published by Wiley, 2025

    1119633060 / 9781119633068

    • Hardcover

    Seller: Blue Vase Books, Interlochen, MI, U.S.A.Blue Vase Books

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    Condition: good. The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.…

  • Language: English

    Published by India Puffin, 2022

    0143449478 / 9780143449478

    • Softcover

    Seller: HPB Inc., Dallas, TX, U.S.A.HPB Inc.

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    paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.

  • Language: English

    Published by Wiley (edition 1), 2016

    1119240867 / 9781119240860

    • Hardcover

    Seller: BooksRun, Philadelphia, PA, U.S.A.BooksRun

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    Hardcover. Condition: Very Good. 1. With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

  • Language: English

    Published by Penguin Publishing Group, 2002

    0143335456 / 9780143335450

    • Hardcover

    Seller: Better World Books: West, Reno, NV, U.S.A.Better World Books: West

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    Condition: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Ajanta Guhathakurta (illustrator).

  • Language: English

    Published by Wiley, 2025

    1119633060 / 9781119633068

    • Hardcover

    Seller: World of Books Inc, Montgomery, IL, U.S.A.World of Books Inc

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    Hardback. Condition: Very Good. You've built a great product?now what? The brutal truth: most startups and scale-ups don't fail because of bad products. They fail because they never figure out how to grow fast?and profitably. Some chase market share at all costs, burning cash on customers who won't pay enough to sustain the business. Others over-monetize too soon, pushing away the customers they need to reach scale. Still others obsess over customer loyalty, missing larger markets and monetization potential. And then there are those who assume a great product will sell itself, only to realize too late that pricing, packaging, positioning and value selling matter just as much. The true winners take a different approach. They adopt a Profitable Growth Mindset, refusing to choose between market expansion and monetization?instead, they dominate both. Instead of relying on instinct or momentum, they architect growth with precision, making every move count towards building enduring value. In this highly-anticipated sequel to Monetizing Innovation, Madhavan Ramanujam and Eddie Hartman unveil a battle-tested playbook for architecting profitable growth. Drawing from their experience advising over 400 companies?including 50+ unicorns?the authors dissect both legendary successes and costly failures. Packed with real-world case studies, hard-hitting insights, and nine breakthrough strategies, Scaling Innovation reveals how founders, executives, and investors need to navigate the critical transition from product-market fit to building an enduring, high-value business. If you want to scale smartly, outmaneuver competition, and unlock exponential revenue, this book will show you how. Inside, you'll learn: Why the ?single-engine strategy? dooms so many businesses?and how to avoid itHow to create outcome and usage-based monetization modelsThe secrets to mastering value messaging?and getting customers to pay what you're worthMastering sales negotiations??give and get? strategies to close faster, better and more oftenHow to stop churn before it happens, maximize upsells, and handle price increases with confidenceThe essential tactics for balancing market share and wallet share?without losing momentum If Monetizing Innovation taught you how to build a great product, Scaling Innovation will teach you how to build a great business?one that thrives, scales, and creates real enterprise value. Read it. Apply it. Build something that lasts.…

  • Language: English

    Published by Wiley, 2025

    1119633060 / 9781119633068

    • Hardcover

    Seller: World of Books Inc, Montgomery, IL, U.S.A.World of Books Inc

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    Condition: Used - Good

    US$ 12.55

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    Hardback. Condition: Good. You've built a great product?now what? The brutal truth: most startups and scale-ups don't fail because of bad products. They fail because they never figure out how to grow fast?and profitably. Some chase market share at all costs, burning cash on customers who won't pay enough to sustain the business. Others over-monetize too soon, pushing away the customers they need to reach scale. Still others obsess over customer loyalty, missing larger markets and monetization potential. And then there are those who assume a great product will sell itself, only to realize too late that pricing, packaging, positioning and value selling matter just as much. The true winners take a different approach. They adopt a Profitable Growth Mindset, refusing to choose between market expansion and monetization?instead, they dominate both. Instead of relying on instinct or momentum, they architect growth with precision, making every move count towards building enduring value. In this highly-anticipated sequel to Monetizing Innovation, Madhavan Ramanujam and Eddie Hartman unveil a battle-tested playbook for architecting profitable growth. Drawing from their experience advising over 400 companies?including 50+ unicorns?the authors dissect both legendary successes and costly failures. Packed with real-world case studies, hard-hitting insights, and nine breakthrough strategies, Scaling Innovation reveals how founders, executives, and investors need to navigate the critical transition from product-market fit to building an enduring, high-value business. If you want to scale smartly, outmaneuver competition, and unlock exponential revenue, this book will show you how. Inside, you'll learn: Why the ?single-engine strategy? dooms so many businesses?and how to avoid itHow to create outcome and usage-based monetization modelsThe secrets to mastering value messaging?and getting customers to pay what you're worthMastering sales negotiations??give and get? strategies to close faster, better and more oftenHow to stop churn before it happens, maximize upsells, and handle price increases with confidenceThe essential tactics for balancing market share and wallet share?without losing momentum If Monetizing Innovation taught you how to build a great product, Scaling Innovation will teach you how to build a great business?one that thrives, scales, and creates real enterprise value. Read it. Apply it. Build something that lasts.…

  • Language: English

    Published by Wiley, 2016

    1119240867 / 9781119240860

    • Hardcover

    Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.ThriftBooks-Dallas

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    Condition: Used - Fair

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    Hardcover. Condition: Fair. No Jacket. Missing dust jacket; Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.

  • Language: English

    Published by Wiley, 2016

    1119240867 / 9781119240860

    • Hardcover

    Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.ThriftBooks-Atlanta

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    Condition: Used - As new

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    Hardcover. Condition: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.

  • Language: English

    Published by Penguin Publishing Group, 2002

    0143335456 / 9780143335450

    • Hardcover

    Seller: Better World Books Ltd, Dunfermline, United KingdomBetter World Books Ltd

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    Condition: Used - Good

    US$ 7.59

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    Condition: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Ajanta Guhathakurta (illustrator).

  • Language: English

    Published by Wiley, 2016

    1119240867 / 9781119240860

    • Hardcover

    Seller: Goodwill Books, Hillsboro, OR, U.S.A.Goodwill Books

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    Condition: good. Signs of wear and consistent use.

  • Language: English

    Published by Wiley, 2016

    1119240867 / 9781119240860

    • Hardcover

    Seller: Greenworld Books, arlington, TX, U.S.A.Greenworld Books

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    Condition: Used - Very good

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    Condition: very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.

  • Language: English

    Published by White Falcon Publishing Solutions LLP

    9387193144 / 9789387193147

    • Softcover

    Seller: Majestic Books, Hounslow, United KingdomMajestic Books

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  • Language: English

    Published by Hachette India, 2017

    9351951847 / 9789351951841

    • Softcover

    Seller: Wonder Book, Frederick, MD, U.S.A.Wonder Book

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    Condition: Very Good. Very Good condition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp.

  • Language: English

    Published by Penguin Books, 2024

    0143459937 / 9780143459934

    • Softcover

    Seller: Majestic Books, Hounslow, United KingdomMajestic Books

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  • Language: English

    Published by Notion Press, 2024

    9798892335669

    • Softcover

    Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices

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  • Language: English

    Published by Notion Press, 2024

    9798892335669

    • Softcover

    Seller: Rarewaves.com USA, London, LONDO, United KingdomRarewaves.com USA

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    Paperback. Condition: New.

  • Language: English

    Published by Notion Press, 2024

    9798892335669

    • Softcover

    Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices

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    Condition: As New. Unread book in perfect condition.

  • Language: English

    Published by Hachette India, 2017

    9351951847 / 9789351951841

    • Softcover

    Seller: Majestic Books, Hounslow, United KingdomMajestic Books

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  • Language: English

    Published by Wiley, 2016

    1119240867 / 9781119240860

    • Hardcover

    Seller: Upward Bound Books, VALRICO, FL, U.S.A.Upward Bound Books

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    Condition: Used - Good

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    Condition: good. Gently used with light wear to the cover, corners, or spine. Pages are clean and free of writing or highlighting. Binding is tight and fully intact. Dust jacket included with hardcover books. Ships fast in a protective poly mailerâ"Monday through Friday, excluding weekends and holidays.…

  • Language: English

    Published by Institute of Innovations, 2026

    8168547225 / 9788168547223

    • Softcover

    Seller: California Books, Miami, FL, U.S.A.California Books

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  • Language: English

    Published by Notion Press, 2024

    9798892335669

    • Softcover

    Seller: California Books, Miami, FL, U.S.A.California Books

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  • Language: English

    Published by Lulu.com, 2019

    0359698123 / 9780359698127

    • Softcover

    Seller: California Books, Miami, FL, U.S.A.California Books

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  • Language: English

    Published by White Falcon Publishing Solutions LLP

    9387193144 / 9789387193147

    • Softcover

    Seller: Books Puddle, Woodside, NY, U.S.A.Books Puddle

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  • Language: English

    Published by Hachette India, 2021

    9389253993 / 9789389253993

    • Softcover

    Seller: Books Puddle, Woodside, NY, U.S.A.Books Puddle

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    Condition: New. pp. 248.

  • Language: English

    Published by Penguin Books, 2024

    0143459937 / 9780143459934

    • Softcover

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  • Language: English

    Published by Manak Publications Pvt. Ltd., 1996

    8185445966 / 9788185445960

    • Softcover

    Seller: Majestic Books, Hounslow, United KingdomMajestic Books

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    Condition: New. pp. ix + 199.

  • Language: English

    Published by Hachette India, 2017

    9351951847 / 9789351951841

    • Softcover

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  • Language: English

    Published by Wiley, 2016

    1119240867 / 9781119240860

    • Hardcover

    Seller: Housing Works Online Bookstore, New York, NY, U.S.A.Housing Works Online Bookstore

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    Hardcover. Condition: Good. 1.