Raphael Luu Jackie (26 results)

PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.

Condition: New.

Condition: New. 2026. 1st Edition. paperback. . . . . .

Condition: NEW.

Condition: New. 2026. 1st Edition. paperback. . . . . . Books ship from the US and Ireland.

Taschenbuch. Condition: Neu. Neuware.

Condition: New.

Condition: New. Jackie Raphael-Luu is an Associate Professor (Reader) in Advertising and Media and is the Course Leader of BA (Hons) Advertising in Media and Communications at University of the Arts London, UK.Designed to teach students the essential t.

Condition: New.

Condition: As New. Unread book in perfect condition.

Condition: As New. Unread book in perfect condition.

Hardcover. Condition: Brand New. 224 pages. 9.22x6.14x1.01 inches. In Stock.

Condition: New.

Condition: New. 2026. 1st Edition. hardcover. . . . . .

Condition: New. Jackie Raphael-Luu is an Associate Professor (Reader) in Advertising and Media and is the Course Leader of BA (Hons) Advertising in Media and Communications at University of the Arts London, UK.Designed to teach students the essential t.

Condition: New. 2026. 1st Edition. hardcover. . . . . . Books ship from the US and Ireland.

Buch. Condition: Neu. Neuware.

Paperback. Condition: new. Paperback. Designed to teach students the essential theory and tools of advertising, this unique textbook also places a special emphasis on sustainability, diversity and ethical issues within contemporary practice. Offering a complete introduction to the topic, this book covers practical and creative skills while raising central theories of communication and knowledge around the impact of advertising. Topics include a short history of the industry, branding, writing briefs and debriefing, conceptualising, art direction and copywriting. Readers will also be introduced to consumer behaviour to understand their target audience and key theories around persuasion, rhetoric, semiotics, colour theory and meaning transfer. Each topic is offset by tasks and tips which encourage students to engage with and understand its moral implications, from environmental impacts to stereotyping and representation. With activities in every chapter, this book takes a scaffolding approach to learning, guiding readers from the basics up to landing their first job in the industry and reinforcing knowledge along the way. A concluding chapter offers guidance on portfolio layouts, CV content, interview preparation, networking skills and applying for competitions. This is an essential read for anyone undertaking courses in creative advertising and marketing, while also being a useful resource for courses in graphicdesign, public relations, media and sustainability. Support materials for instructors include an example syllabus, extra reading list, class activities and additional advertising briefs, these can be found at Designed to teach students the essential theory and tools of advertising, this unique textbook also places a special emphasis on sustainability, diversity and ethical issues within contemporary practice. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Paperback. Condition: new. Paperback. Designed to teach students the essential theory and tools of advertising, this unique textbook also places a special emphasis on sustainability, diversity and ethical issues within contemporary practice. Offering a complete introduction to the topic, this book covers practical and creative skills while raising central theories of communication and knowledge around the impact of advertising. Topics include a short history of the industry, branding, writing briefs and debriefing, conceptualising, art direction and copywriting. Readers will also be introduced to consumer behaviour to understand their target audience and key theories around persuasion, rhetoric, semiotics, colour theory and meaning transfer. Each topic is offset by tasks and tips which encourage students to engage with and understand its moral implications, from environmental impacts to stereotyping and representation. With activities in every chapter, this book takes a scaffolding approach to learning, guiding readers from the basics up to landing their first job in the industry and reinforcing knowledge along the way. A concluding chapter offers guidance on portfolio layouts, CV content, interview preparation, networking skills and applying for competitions. This is an essential read for anyone undertaking courses in creative advertising and marketing, while also being a useful resource for courses in graphicdesign, public relations, media and sustainability. Support materials for instructors include an example syllabus, extra reading list, class activities and additional advertising briefs, these can be found at Designed to teach students the essential theory and tools of advertising, this unique textbook also places a special emphasis on sustainability, diversity and ethical issues within contemporary practice. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…

Paperback. Condition: new. Paperback. Designed to teach students the essential theory and tools of advertising, this unique textbook also places a special emphasis on sustainability, diversity and ethical issues within contemporary practice. Offering a complete introduction to the topic, this book covers practical and creative skills while raising central theories of communication and knowledge around the impact of advertising. Topics include a short history of the industry, branding, writing briefs and debriefing, conceptualising, art direction and copywriting. Readers will also be introduced to consumer behaviour to understand their target audience and key theories around persuasion, rhetoric, semiotics, colour theory and meaning transfer. Each topic is offset by tasks and tips which encourage students to engage with and understand its moral implications, from environmental impacts to stereotyping and representation. With activities in every chapter, this book takes a scaffolding approach to learning, guiding readers from the basics up to landing their first job in the industry and reinforcing knowledge along the way. A concluding chapter offers guidance on portfolio layouts, CV content, interview preparation, networking skills and applying for competitions. This is an essential read for anyone undertaking courses in creative advertising and marketing, while also being a useful resource for courses in graphicdesign, public relations, media and sustainability. Support materials for instructors include an example syllabus, extra reading list, class activities and additional advertising briefs, these can be found at Designed to teach students the essential theory and tools of advertising, this unique textbook also places a special emphasis on sustainability, diversity and ethical issues within contemporary practice. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…

Hardcover. Condition: Brand New. 224 pages. 9.22x6.14x1.01 inches. In Stock. This item is printed on demand.

Hardcover. Condition: new. Hardcover. Designed to teach students the essential theory and tools of advertising, this unique textbook also places a special emphasis on sustainability, diversity and ethical issues within contemporary practice. Offering a complete introduction to the topic, this book covers practical and creative skills while raising central theories of communication and knowledge around the impact of advertising. Topics include a short history of the industry, branding, writing briefs and debriefing, conceptualising, art direction and copywriting. Readers will also be introduced to consumer behaviour to understand their target audience and key theories around persuasion, rhetoric, semiotics, colour theory and meaning transfer. Each topic is offset by tasks and tips which encourage students to engage with and understand its moral implications, from environmental impacts to stereotyping and representation. With activities in every chapter, this book takes a scaffolding approach to learning, guiding readers from the basics up to landing their first job in the industry and reinforcing knowledge along the way. A concluding chapter offers guidance on portfolio layouts, CV content, interview preparation, networking skills and applying for competitions. This is an essential read for anyone undertaking courses in creative advertising and marketing, while also being a useful resource for courses in graphicdesign, public relations, media and sustainability. Support materials for instructors include an example syllabus, extra reading list, class activities and additional advertising briefs, these can be found at Designed to teach students the essential theory and tools of advertising, this unique textbook also places a special emphasis on sustainability, diversity and ethical issues within contemporary practice. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…

Hardcover. Condition: new. Hardcover. Designed to teach students the essential theory and tools of advertising, this unique textbook also places a special emphasis on sustainability, diversity and ethical issues within contemporary practice. Offering a complete introduction to the topic, this book covers practical and creative skills while raising central theories of communication and knowledge around the impact of advertising. Topics include a short history of the industry, branding, writing briefs and debriefing, conceptualising, art direction and copywriting. Readers will also be introduced to consumer behaviour to understand their target audience and key theories around persuasion, rhetoric, semiotics, colour theory and meaning transfer. Each topic is offset by tasks and tips which encourage students to engage with and understand its moral implications, from environmental impacts to stereotyping and representation. With activities in every chapter, this book takes a scaffolding approach to learning, guiding readers from the basics up to landing their first job in the industry and reinforcing knowledge along the way. A concluding chapter offers guidance on portfolio layouts, CV content, interview preparation, networking skills and applying for competitions. This is an essential read for anyone undertaking courses in creative advertising and marketing, while also being a useful resource for courses in graphicdesign, public relations, media and sustainability. Support materials for instructors include an example syllabus, extra reading list, class activities and additional advertising briefs, these can be found at Designed to teach students the essential theory and tools of advertising, this unique textbook also places a special emphasis on sustainability, diversity and ethical issues within contemporary practice. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

HRD. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

HRD. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

Hardcover. Condition: new. Hardcover. Designed to teach students the essential theory and tools of advertising, this unique textbook also places a special emphasis on sustainability, diversity and ethical issues within contemporary practice. Offering a complete introduction to the topic, this book covers practical and creative skills while raising central theories of communication and knowledge around the impact of advertising. Topics include a short history of the industry, branding, writing briefs and debriefing, conceptualising, art direction and copywriting. Readers will also be introduced to consumer behaviour to understand their target audience and key theories around persuasion, rhetoric, semiotics, colour theory and meaning transfer. Each topic is offset by tasks and tips which encourage students to engage with and understand its moral implications, from environmental impacts to stereotyping and representation. With activities in every chapter, this book takes a scaffolding approach to learning, guiding readers from the basics up to landing their first job in the industry and reinforcing knowledge along the way. A concluding chapter offers guidance on portfolio layouts, CV content, interview preparation, networking skills and applying for competitions. This is an essential read for anyone undertaking courses in creative advertising and marketing, while also being a useful resource for courses in graphicdesign, public relations, media and sustainability. Support materials for instructors include an example syllabus, extra reading list, class activities and additional advertising briefs, these can be found at Designed to teach students the essential theory and tools of advertising, this unique textbook also places a special emphasis on sustainability, diversity and ethical issues within contemporary practice. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…