Ravi R (Over 1,300 results)

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Paperback. Condition: Good. State-of-the-art analytic and quantitative methods for using big data to craft effective real-time, dynamic customer-centric marketing plans. The revolution in big data has enabled a game-changing approach to marketing. The asynchronous and continuous collection of customer data carries rich signals about consumer preferences and consumption patterns. Use of this data can make marketing adaptive, dynamic, and responsive to changes in individual customer behavior. This book introduces state-of-the-art analytic and quantitative methods for customer-centric marketing (CCM). Rather than using a snapshot from the data to plot a single campaign-centric marketing plan, these methods draw on cutting-edge research in optimization and interactive marketing with the goal of maximizing long-term profit from data collected over time. The aim is to teach readers to apply optimization tools to derive analytical solutions leading to customized, dynamic, proactive, and real-time marketing decisions. The book develops the CCM framework and illustrates it with four cases that span the life cycle of marketing: pricing, win-back, cross-sales, and customer service allocation. The text walks the reader through real-world examples of applying the framework (supported by spreadsheet models available online), then explains the key concepts: modeling consumer choice; segmenting customers into latent classes based on sensitivity; computing customer lifetime value (CLV); and dynamic optimization. The reader then learns to incorporate the continuous learning of customer preference into an adaptive feedback loop for marketing decisions. The book can be used as a text for MBA students or as a professional reference. This book is based on joint research developed at Carnegie Mellon University when both authors were on the faculty at the Tepper School of Business.…

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softcover. Condition: Very Good. 1995. Softcover, 126 pages, very good condition, like new. Subdivided into sections: Examining Eternal Truths, Considering Personal Issues, Looking at Christian Living, Discussing the Church, Concerns About Society.

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Paperback. Condition: Very Good. Walking from East to West: God in the Shadows This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .…

Paperback. Condition: Good. State-of-the-art analytic and quantitative methods for using big data to craft effective real-time, dynamic customer-centric marketing plans. The revolution in big data has enabled a game-changing approach to marketing. The asynchronous and continuous collection of customer data carries rich signals about consumer preferences and consumption patterns. Use of this data can make marketing adaptive, dynamic, and responsive to changes in individual customer behavior. This book introduces state-of-the-art analytic and quantitative methods for customer-centric marketing (CCM). Rather than using a snapshot from the data to plot a single campaign-centric marketing plan, these methods draw on cutting-edge research in optimization and interactive marketing with the goal of maximizing long-term profit from data collected over time. The aim is to teach readers to apply optimization tools to derive analytical solutions leading to customized, dynamic, proactive, and real-time marketing decisions. The book develops the CCM framework and illustrates it with four cases that span the life cycle of marketing: pricing, win-back, cross-sales, and customer service allocation. The text walks the reader through real-world examples of applying the framework (supported by spreadsheet models available online), then explains the key concepts: modeling consumer choice; segmenting customers into latent classes based on sensitivity; computing customer lifetime value (CLV); and dynamic optimization. The reader then learns to incorporate the continuous learning of customer preference into an adaptive feedback loop for marketing decisions. The book can be used as a text for MBA students or as a professional reference. This book is based on joint research developed at Carnegie Mellon University when both authors were on the faculty at the Tepper School of Business.…

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Condition: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

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Condition: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

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Paperback. Condition: new. Paperback. GO GENTLE INTO THAT GOOD NIGHT!America's Elder Care Crisis"Caregiving is love turned into labor-measured in sleepless hours and quiet courage, mostly unseen."Every day, millions of Americans wake up as caregivers-some suddenly, some slowly-stepping into one of the most emotionally demanding and economically invisible roles in the nation. In GO GENTLE INTO THAT GOOD NIGHT! Alisha Kumar and physician-scientist Dr. Ravi R. Iyer shine a powerful light on one of America's most urgent but overlooked issues: the hidden caregiving crisis reshaping families, workplaces, and communities.Through vivid storytelling, data-driven insight, and compassion honed from decades in medicine and lived experience, this book reveals the emotional, physical, and financial toll borne by unpaid family caregivers. From the daughter spoon-feeding her mother after a stroke to the son navigating veterans' benefits between double shifts, these stories expose a truth long ignored: America's care system runs on invisible heroes.Drawing on real experiences and national research, the authors trace how a fragmented care infrastructure-marked by policy gaps, inequities, and cultural expectations-leaves families overwhelmed, under-supported, and unseen. Yet this is not just a chronicle of crisis; it is a call for transformation. Each chapter blends narrative and analysis to illuminate the economics behind love's labor and the systemic failures that turn devotion into debt.With lyrical prose and clear-eyed urgency, Kumar and Dr. Iyer argue that caregiving is not merely a private act of love-it is public infrastructure, essential to the nation's health and economic stability. They outline actionable reforms and a hopeful, achievable vision for a future where caregiving is recognized, supported, and dignified.Inside, you'll discover: Raw caregiving stories across stroke, dementia, disability, and aging.The economics of invisible labor-over $600-$873 billion contributed annually, with families still pushed into financial crisis.The profound mental and physical toll of caregiving: burnout, anxiety, depression, sleep loss, and stalled careers.How gender, income, and geography shape who carries the burden-and who receives help.A policy blueprint for a modern care system with time, money, training, respite, and dignity.Hopeful solutions for building a true care infrastructure that strengthens families instead of breaking them.Who This Book Is ForFamily caregivers, healthcare professionals, policymakers, aging services advocates, employers and HR leaders, and anyone who loves someone aging, ill, or disabled. In truth-every American citizen, because one day you will need care or give it.Why Readers Love ItEqual parts heartbreaking, data-rich, and transformational, this book blends story and analysis to reveal a crisis hiding in plain sight-and the movement rising to fix it. It honors the millions who keep loved ones alive, safe, and dignified, while demanding a country that honors them too. If you have ever cared for someone-or fear the moment you will-this book will change how you see America and what you believe is possible.About the AuthorsAlisha Kumar is a student and emerging healthcare advocate whose early caregiving experiences inspired this project. Ravi R. Iyer, MD is a physician, scientist, bestselling author, and 3x TEDx speaker whose work bridges medicine, leadership, and human resilience. With forty years in healthcare and hospice, he brings deep frontline knowledge to this book. Together, their intergenerational collaboration unites data and empathy, science and story, to reimagine care in Amer Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

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