Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Paperback. Condition: Fair. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration.
Language: English
Published by Pearson Education, Limited, 2002
ISBN 10: 0273655051 ISBN 13: 9780273655053
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Condition: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Language: English
Published by Pearson Education, Limited, 2002
ISBN 10: 0273655051 ISBN 13: 9780273655053
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Condition: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Language: English
Published by Pearson Education Limited, United Kingdom, Harlow, 2002
ISBN 10: 0273655051 ISBN 13: 9780273655053
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Paperback. Condition: Very Good. Since the 1980s, brands and the management of brands have attracted an enormous amount of interest. Companies became acutely aware of how their brand image could mean the difference between success and failure. Brand Management: A theoretical and practical approach gives insight into this phenomenon, moving from the history of the brand to how to develop, manage and protect brands. Brand Management: A theoretical and practical approach takes a decision-making approach to the subject, structured around the decisions a brand or product manager would face when considering their own brand strategy, covering topics such as design, judicial protection, adverse publicity and financial-brand valuation. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780273655053.
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780273655053.
Published by Arctic & Alpine Res, 1986
Seller: Larry W Price Books, Portland, OR, U.S.A.
Magazine / Periodical
Pamphlet. Condition: Very Good. Vol 18, No 4, pp. 389-396, Map, Photos, 4to, Extracted from orig vol, begins with title page, trimmed & stapled, thus it is like a pamphlet, VG.
Softcover. Condition: Bon. Ancien livre de bibliothèque avec équipements. Edition 2002. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Edition 2002. Ammareal gives back up to 15% of this item's net price to charity organizations.
Seller: Bookbot, Prague, Czech Republic
Softcover. Condition: Fine. Leichte Rillen / Abschürfungen / Risse / Knicke. English Dutch.
Seller: Basi6 International, Irving, TX, U.S.A.
Condition: Brand New. New.SoftCover International edition. Different ISBN and Cover image but contents are same as US edition.Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service.
Seller: SMASS Sellers, IRVING, TX, U.S.A.
Condition: New. Brand New, Softcover edition. This item may ship from the US or our Overseas warehouse depending on your location and stock availability.
Softcover. Condition: Bon. Légères traces d'usure sur la couverture. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Slight signs of wear on the cover. Ammareal gives back up to 15% of this item's net price to charity organizations.
Language: English
Published by Financial Times Prentice Hall, Harlow, 2003
ISBN 10: 0273655051 ISBN 13: 9780273655053
Seller: Lazy Letters Books, Market Rasen, United Kingdom
US$ 13.17
Quantity: 1 available
Add to basketPaperback. Condition: Very Good. Minimal wear, virtually as new.
Seller: Bookbot, Prague, Czech Republic
Condition: Fine. Leichte Rillen / Abschürfungen / Risse / Knicke.
Hardcover. Condition: Near Fine. Dust Jacket Condition: Near Fine. Slight wear to the dust jacket from handing. Clean boards, tight binding, clean text block, and bright leaves free of soiling or creasing. Signed by artist. 4to - over 9¾ - 12" tall.
Tapa blanda. Condition: Bueno. N.F Navigation sarl. Escrita en trasera y sin sello.
Language: German
Publication Date: 1968
Seller: books4less (Versandantiquariat Petra Gros GmbH & Co. KG), Welling, Germany
Heft; Condition: Gut. 6 Seiten mit zahlr. Ill. Der hier angebotene Sonderdruck ist informativ und kurz gehalten. Er stammt aus der Separaten-Sammlung einer wissenschaftlichen Bibliothek und trägt einen den Text nicht verdeckenden Stempel. Insgesamt ordentlicher Erhaltungszustand. ENGLISCH; Aufgrund der Rarität und des geringen Umfangs des Werkes bitten wir um Verständnis, dass dieser Sonderdruck vom Rückgaberecht ausgeschlossen ist. Sprache: Deutsch Gewicht in Gramm: 40.
Published by 's-Gravenhage. Excelsior.
Seller: Antiquariaat Ovidius, Bredevoort, Netherlands
Condition: Gebraucht / Used. 1959. Or.wrappers. 63pp. 8°. Diss./Thesis. Bibliogr. Summary in Englisch.
Seller: Barksdale Books, Almere, Netherlands
First Edition
Condition: Good. First Edition. Merkenmanagement is een vakgebied dat zich met name in het afgelopen decennium sterk heeft ontwikkeld. Een van de drijvende krachten achter deze ontwikkeling is het idee dat merken van zeer grote waarde kunnen zijn voor een onderneming. Dit idee van 'brandy equity' is van grote invloed geweest op zowel de door de ondernemingen gevoerde merkenstrategie?n als op de door de universiteiten en hogescholen onderwezen marketingtheorie?n. In 'Merkenmanagement' zijn de bevindingen uit de theorie en de praktijk ge?ntegreerd, waardoor dit op het eerste gezicht complexe vakgebied voor de lezer inzichtelijker wordt gemaakt. Naast merkontwikkeling wordt ook uitvoerig aandacht besteed aan het beheren en beschermen van merken en merkenportfolio's. Niet alleen wordt stilgestaan bij instrumenten die gebruikt kunnen worden voor grote en bekende merken, maar ook worden instrumenten besproken die gehanteerd kunnen worden voor kleine en relatief onbekende merken. 'Merkenmanagement' is geschreven voor al deg.
Condition: New.
Language: German
Publication Date: 1968
Seller: books4less (Versandantiquariat Petra Gros GmbH & Co. KG), Welling, Germany
Heft; Condition: Gut. 5 Seiten mit zahlr. teils farb. Abb. Der hier angebotene Sonderdruck ist informativ und kurz gehalten. Er stammt aus der Separaten-Sammlung einer wissenschaftlichen Bibliothek und trägt einen den Text nicht verdeckenden Stempel. Insgesamt ordentlicher Erhaltungszustand. Aufgrund der Rarität und des geringen Umfangs des Werkes bitten wir um Verständnis, dass dieser Sonderdruck vom Rückgaberecht ausgeschlossen ist. Sprache: Deutsch Gewicht in Gramm: 60.
Condition: As New. Unread book in perfect condition.
Published by Wageningen. Ponsen & Looijen.Rug Bibliotheek.
ISBN 10: 9036732980 ISBN 13: 9789036732987
Seller: Antiquariaat Ovidius, Bredevoort, Netherlands
Condition: Gebraucht / Used. 2008. Pap. 223pp. 8°. Diss./Thesis. Blibliogr.
Published by Wageningen. Ponsen & Looijen.Rug Bibliotheek.
ISBN 10: 9036732980 ISBN 13: 9789036732987
Seller: Antiquariaat Ovidius, Bredevoort, Netherlands
Condition: Gebraucht / Used. 2008. Pap. 223pp. 8°. Diss./Thesis. Blibliogr.
Published by Ministerie van Binnenlandse Zaken en Koninkrijksrelaties
2011, 168pp. Geïllustreerd. Paperback. In zéér goede staat.
Seller: Backhuys Biological Books, Kerkwerve, Netherlands
US$ 18.48
Quantity: 1 available
Add to basketSoft cover. Thesis 0.0.
Condition: New.
Language: English
Published by Taylor & Francis Group, 2011
ISBN 10: 0415665191 ISBN 13: 9780415665193
Seller: Books Puddle, New York, NY, U.S.A.
Condition: New. pp. 210.
Language: English
Published by Taylor and Francis Ltd, GB, 2011
ISBN 10: 0415665191 ISBN 13: 9780415665193
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
US$ 93.98
Quantity: Over 20 available
Add to basketPaperback. Condition: New. Positioning is hot. Not only in the realm of consumer goods manufacturers, but also for other companies, institutions, governments and even individual persons. An explosion of good quality products on the market and targeted media and advertising campaigns has led to an increasing interest from organizations as to how to strategically position their brand.Up to now, only a few books on positioning were published. Positioning the Brand picks up the gauntlet with an approach based on two fundamental choices: Firstly, the book was written from the perspective of the brand manager, and has therefore been shaped as a practical roadmap. Secondly, this book advocates a new stance on positioning, teaching the reader to look from the inside-out, instead of adopting the usual outside-in methodology. This inside-out approach departs from an analysis of the corporate identity, enabling better fulfilment of external positioning, and ensuring internal support.This book is intended for (future) managers, marketing professionals and communication professionals responsible for the commercial success and reputation of a brand. The contents have a practical set-up, reinforced by engaging examples, and enable the reader to individually complete a positioning process.
Seller: Mooney's bookstore, Den Helder, Netherlands
Condition: Very good.